Rebecca Kidd

Current

• Senior Product Manager at Aplia, a Cengage Learning company

Past

• Web Product Manager at Embark
• Web Product Manager at The College Board
• Web Writer/Editor at MyRoad

• Web Project Manager at Bark Magazine
• Financial Assistant at UC Berkeley

see less...

2 more...

Education

• Columbia University in the City of New York
• Brown University

Recommended

4 people have recommended Rebecca

Connections

105 connections

Industry

E-Learning

Websites

• My Portfolio

Rebecca Kidd’s Summary

Web Product Manger with focus on information architecture and user-centered design. 6 years experience developing, deploying, and iterating web applications in both corporate and start-up environments.

Rebecca Kidd’s Specialties:

Product roadmapping, market research, writing requirements, writing test cases, information design, wireframing, process flowcharting, prototyping, design visions and reviews, managing non-technical stakeholders, working with developers, agile project management, risk management, change control, scope definition, prioritizing issues, hands-on testing, usability

Rebecca Kidd’s Experience

• Senior Product Manager

  Aplia, a Cengage Learning company

  (Privately Held; E-Learning industry)

  April 2008 — Present (1 year 4 months)

  * Guide product development for higher education online homework solutions at Aplia, a Cengage Learning company (starting Nov. 2008)
  * Engage Scrum project management practices, working with designers, engineers, and QA
  * Conduct user research to define features and design
  * Launched version 2 of TrueOutcomes, a Cengage Learning online accreditation management software

• Web Product Manager

  Embark

  (Education Management industry)

  April 2007 — September 2007 (6 months)

  * Launched a website that allows users to store their school application data in one repository, find schools that match their criteria, and then automatically fill out applications for those schools
  * Conceived the site’s information architecture, navigation, and page information design
  * Collaborated with a multi-functional team of designers, programmers (internal and out-sourced), and testers using Agile project management techniques
  * Negotiated project scope and schedule with executive stakeholders
  * Produced requirements and user acceptance tests for web functionality, interface, process flow, site layout, and navigation
  * Created web prototypes, Visio diagrams, and wireframes

• Web Product Manager

  The College Board

  (Non-Profit; 1001-5000 employees; Education Management industry)

  September 2002 — April 2007 (4 years 8 months)

  * Launched or enhanced web applications:
  --My College QuickStart (Project Lead)
  --MyRoad (Application Owner)
  --My SAT (Information Designer/Project Facilitator)
  --College Search (Product Management Team Member)
  * Wireframed all of My College QuickStart and sections of My SAT and MyRoad
  * Analyzed web metrics and survey data
  * Usability-tested web applications with expert usability consulting firm
  * Wrote product roadmaps, vision documents, use cases, and user acceptance tests
  * Tested applications and prioritized problems and change requests, balancing business, consumer, program, and technical needs
  * Built surveys and processed survey data for all College Board programs

• Web Writer/Editor

  MyRoad

  (Online Media industry)

  2001 — 2002 (1 year)

  * Wrote full coverage of three career categories: Electronics and Telecommunications; Manufacturing Operations; and Aviation and Transportation
  * Re-organized the structure of the Research Careers section
  * Redesigned an interactive career web tool that links majors to jobs

• Web Project Manager

  Bark Magazine

  (Privately Held; 1-10 employees; Online Media industry)

  1998 — 2001 (3 years)

  * Led the creation of new website counterpart to upscale magazine for dog lovers
  * Built customized online store
  * Wrote and edited reviews and articles
  * Facilitated partnerships with other pet-directed companies

• Financial Assistant

  UC Berkeley

  (Educational Institution; 10,001 or more employees; Higher Education industry)

  1990 — 1999 (9 years)

  * Managed research grants, department funds, and graduate student hiring
  * Created and maintained department web site
  * Ran department library
  * Received 1997 Distinguished Service Award from the Dean of the College of Letters & Science.

Rebecca Kidd’s Education

• Columbia University in the City of New York

  MA , 1989

• Brown University

  BA , 1986

Additional Information

Rebecca Kidd’s Websites:

• My Portfolio

Rebecca Kidd’s Groups:

•    BayCHI
•    Catalyze Community
•    Information Architecture Institute (IAI)
•    Ed Tech Start Ups

Rebecca Kidd’s Honors:

2005 -- MyRoad was one of five Golden Lamp Award finalists
1997 -- Received the Distinguished Service Award from the Dean of the College of Letters & Science at UC Berkeley