
President at Web Savvy Marketing
Greater Detroit Area

President at Web Savvy Marketing
Greater Detroit Area
Rebecca has a well-rounded business background that began back in 1994 when she graduated from Central Michigan University’s School of Accounting. Upon receiving her degree, she began her career as an Operations Manager at Lowry Computer Products and focused on developing her skill-set in core business activities such as inventory management, purchasing and vendor negotiations, customer service, and accounting information systems.
Rebecca’s expertise quickly began to develop a much broader scope as she joined TGl as a Senior Consultant. At TGI she further cultivated her love of technology and strengthened her abilities in the project management, training, and consulting of enterprise software solutions. After leaving TGI she joined Delphi as a Sales Manager, where she received the division’s top sales award for achieving excellence in sales and customer satisfaction.
In more recent years Rebecca rejoined Technology Group International as Vice President of Marketing. Rebecca greatly expanded TGI’s branding and industry presence through the creation and execution of a strategic and highly focused Internet marketing campaign. These efforts brought TGI’s lead generation to new levels and helped provide the foundation for sales growth that exceeded 400% in a two-year period. Unable to quench this desire for technology-based marketing, Rebecca left TGI to start her own Internet marketing firm.
With the launch of Web Savvy Marketing, Rebecca is able to focus entirely on leveraging the Internet to help small and mid-market businesses (SMB) achieve the same exceptional sales growth she helped obtained at TGI. Web Savvy Marketing is a boutique marketing and public relations firm that specializes in search engine optimization, social media campaigns, pay-per-click management, affiliate marketing, and website design, analysis, and reporting.
Sales and Marketing Management, Public Relations, Event Management, Public Speaking, Internet Marketing, Affiliate Marketing, Search Engine Optimization, SEO, SEM, Web 2.0, Social Media, Social Networking, Paid Search, Pay-Per-Click Campaign Management, Website Design, Website Promotion, Article Syndication, Copywriting, ERP Software, Accounting Information Systems, Project Management, Consulting, WordPress, Joomla, Google Analytics
(Sole Proprietorship; Marketing and Advertising industry)
July 2009 — Present (5 months)
Web Savvy Marketing is a boutique Internet marketing firm based in Southeastern Michigan. Web Savvy Marketing’s online marketing service offering includes website design, search engine optimization (SEO), social media marketing, paid search and pay-per-click campaign management (PPC), and website analysis and reporting. The company has real world expertise in multiple open source packages such as WordPress, Joomla, and Google Analytics.
Certified Affiliate Manager | Online Affiliate Coach
(Privately Held; Computer Software industry)
July 2003 — July 2009 (6 years 1 month)
Responsible for managing traditional and Internet marketing activities for enterprise software developer. Responsibilities include marketing, public relations, event management, and content development. Authored TGI's Software Selection Took Kit, as well as published a number of articles in both technical and industry specific publications.
(Public Company; DPH; Automotive industry)
May 2000 — July 2003 (3 years 3 months)
Responsible for large account management and future product sales to OEM customers such as General Motors and DaimlerChrysler.
Product knowledge includes safety and interior system products which include airbags, seatbelts, instrument panels, and steering wheels.
(Privately Held; 11-50 employees; Computer Software industry)
October 1997 — May 2000 (2 years 8 months)
Provided presales activities, consulting, and training services to ERP software customers.
(Privately Held; 51-200 employees; Information Technology and Services industry)
May 1994 — October 1997 (3 years 6 months)
Responsible for management of customer service, purchasing, and inventory control activities at barcode and data collection distributor.
BA , Finance & Accounting , August 1989 — May 1994
1985 — 1989
Previously contributed to the following publications and websites: AS411.com AutomationMedia Backbone Magazine bMighty Ceramics Industry Contract Manufacturing & Packaging Food and Beverage Journal Food Engineering Magazine Food Manufacturing International Food Safety & Quality Network ISA InTech IT Toolbox Professional Door Dealer Progressive Distributor NFIB.com Manufacturing & Logistics IT Manufacturing.Net Quality Digest Magazine SoftwareCEO Software Magazine Start-IT Magazine
Search Engine Marketing Professional Organization | SEMPO
Michigan Council of Women in Technology | MCWT
Institute of Management Accountants | IMA
Girl Scouts of America
2007 The CPA Technology Advisor 40 Under 40
2002 Delphi Corporation Divisional Sales Award
1997 Lowry Computer Products Presidents Club Award