
Web and Social Media Consultant
Raleigh-Durham, North Carolina Area

Web and Social Media Consultant
Raleigh-Durham, North Carolina Area
I’m a web consultant with nearly 15 years of experience serving the needs of clients big and small. In those years, I’ve developed a broad understanding of the pieces that make up the web, and insight into how to harness those pieces to help you and your business envision and implement effective web strategies. I can build a rock-solid, standards-based front end, but my experience also extend to a keen understanding of the social media and social marketing landscape.
CSS, (X)HTML, Javascript, jQuery, web standards, Wordpress, social media, social marketing
(Information Technology and Services industry)
July 2008 — Present (4 months)
Advising small business clients on web and social media strategies; designing and developing scalable websites with content management features; working with agencies to expand their web offerings; providing agencies with front-end development skills and guidance.
(Privately Held; 1-10 employees; Internet industry)
February 2008 — July 2008 (6 months)
Front-end lead at health-oriented social networking site. Assisted in developing modular architecture to separate business logic from content and presentation. Worked closely with with senior back-end developer on rapid rollout of new features. Participated in rapid overhaul of existing features to utilize new framework and standardize presentation. Refreshed and standardized design of disparate existing features to truly leverage cascading style sheets and semantic markup. Created guidelines and implemented rollup tools to reduce per-page HTTP requests. Audited site elements to help standardize UI across the site and decrease CSS overhead. Authored reusable Javascript widgets to increase opportunities for in-page interactions. Rewrote existing Javascript (YUI and non-library) to standardize on jQuery library. Created jQuery plugins to encapsulate and abstract common Javascript needs.
(Privately Held; 1-10 employees; Information Technology and Services industry)
August 2006 — February 2008 (1 year 7 months)
Web design and development using HTML, CSS, Javascript, Flash and PHP. Implemented new design and interactivity on homepage for company’s largest client; designed XML config files and the Javascript to read them to allow easy changes to “billboard” content on 39 regional pages. Designed and deployed blogs.nortel.com using open-source applications; provided ongoing support, metrics analysis and consulting. Developed a PHP/MySQL blog-monitoring application. Adapted open-source application to integrate RSS feeds into nortel.com intranet. Researched, implemented and supported open-source workflow management tool. Created brand-compliant graphics, Flash, CSS, and HTML for marketing sites with tight turnaround times. Collaborated with team to transition the Products section of nortel.com to a new page width while maintaining support for legacy content and markup.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2003 — July 2006 (3 years 1 month)
Developed and implemented systems to facilitate web and print production. Consulted on estimation, planning and production of web, print and multimedia projects. Analyzed new and ongoing projects for opportunities to improve processes through new technology and automation. Established design guidelines and enforced brand compliance. Created web pages and templates based on supplied designs. Optimized print documents for consistency, repeatability and automation. Educated web team on CSS and HTML standards.
(Public Company; 10,001 or more employees; GCI; Newspapers industry)
September 1996 — July 2001 (4 years 11 months)
Helped lead nine-member news desk, drafting and enforcing design and style standards, handling scheduling and monitoring efficiency. Managed news desk during breaking news events, including the 2000 election and a local bomb scare. Instituted and monitored copy editing standards and developed new page flow guidelines to enforce deadlines. Authored and implemented Perl program to automate publication of stories to online edition.
1993 — 1995
CSS, HTML, XHTML, social media, social marketing, search engine optimization, web standards, jQuery, AJAX