VP of Sales and Marketing in CPG looking to utilize my expertise to create a profitable and sustainable business unit.
Greater New York City Area
VP of Sales and Marketing in CPG looking to utilize my expertise to create a profitable and sustainable business unit.
Greater New York City Area
Bob Cavagnaro---rccavagnaro@aol.com
Successful "Results Driven" Sales and Marketing VP who has hands-on experience in the Mass Market, CPG, Medical Device, Electronic Labeling, Drug, Hardware, Houseware and Office Products industries that created sustainable growth and new vertical market opportunities.The ability to demonstrate strong leadership skills in difficult times that motivates the internal "Team" to exceed customer and P/L demands is at the " Core" of my management style. Creativity in the Sales and Marketing approach that meets all corporate fiscal goals and finds new ways to be more "Innovative" than all competitors, which will structure a more innovative and energetic organization.
Account responsibilty has included Walmart, Office Max, Office Depot, CVS, Staples, Meijer, Albertsons, Target, K-Mart, along with all key Hardware, Houseware, Drug, Consumer and Mass Market accounts.
Successful area's of business planning and implementation over the years as Vice President of Sales and Marketing and Global Director are mentioned below:
North American and Global Sales
Marketing
Customer Service
Vendor Supplier Relations and Cost Analysis
Supply Chain
General Manager of Computer Supplies Division
Crisis Management-Business Restructuring
New Business Planning and Vertical Market Execution
New Product Development
(Consumer Goods industry)
2006 — 2008 (2 years )
Directed all strategic Sales and Marketing activities that were essential in achieving fiscal success in multiple channels. The introduction of new products and a commitment to process improvements in the Customer Service and Internet business units was achieved to support all the Sales and Marketing initiatives. Specifically directed channels that were introduced to new products included:
- CPG
- Drug
- Mass Market
- Retail
- Superstore
- Commercial
- OEM
- Internet
- Construction
- Security
- Small Dealer Network
(Public Company; Consumer Goods industry)
2004 — 2006 (2 years )
Directed and instituted a business plan for all Sales and Marketing activities in the Commercial and School Market channels. Special focus on market share gains along with introducing new products into a competitive arena. Channel focus for Medical Products are mentioned below:
- Mass market
- Superstore
- Commercial
- Medical Device
- School
(Consumer Goods industry)
2002 — 2004 (2 years )
Responsible for all sales and marketing direction including new product implementation and sales business building criteria.Key focus on "Business Building" in the "Mass Market," CPG, "School", Commercial, Direct Mail and "Retail" channels with " New Product" development critical to the success of the organization. Achievements included the following:
- P/L Budget and Strategic Planning improvements
- Supply Chain Execution
- New Product Development
- Inventory and Forecasting Restructured
- Vertical Market growth
- Built Sales and Marketing Division
(Consumer Goods industry)
1992 — 2002 (10 years )
Had global responsibility for all commercial account direction and created international team to implement business plan criteria to achieve budget expectations. The focus on building account profitability for all Global accounts and setting up a strategic approach that continually produced profitabilty and new product introduction was implemented in my "Business Plan." Channel focus and vertical market penetration was in the following Global area's:
- Mass Market
- CPG
- Commercial
- Superstore
- Direct Mail
- OEM
- School
- Industrial
- Electronic Labeling machines and supplies
- Computer Products along with GM responsibilty for Curtis Computer Division
(Public Company; Consumer Goods industry)
1991 — 1992 (1 year )
Responsible for the sales and marketing activities for writing instruments and office consumable products in the following channels of distribution:
Consumer
Retail
Superstore
Mass Market
Specialty Markets
Commercial
Wholesale
(Public Company; ENR; Consumer Goods industry)
January 1979 — December 1986 (8 years )
Eastern District Sales Manager in charge of all sales and marketing activities in the food, drug, hardware, houseware, lighting, sporting goods, retail and OEM channels of distribution.
BS , Business-Marketing , 1972 — 1976
Studied the requirements needed to build a successful business through detailed planning and fical responsibility. Sales and Marketing projects assisted in understanding the basics for business planning and corporate growth expectations.
Sporting Events, Running, Writing, Reading,Community Activities New e-commerce business opening in November... http://www.soapbasketboutique.com
Esselte National Accounts Quota Achievement Award
Esselte Regional Sales Manager of the Year Award
Energizer District Sales Manager of the Year Award Four Times
Energizer Sales Management Award for Food Broker Sales