Rich Levin (RBLevin@RBLevin.net)

Current

• Senior Vice President & Editor-in-Chief at Gregory FCA

Past

• Editor-in-Chief at North American Publishing Company
• Producer/Host at Greater Media
• Editorial Director at Levin Communications

• Author at Penguin Group USA
• Producer/Host at CBS Radio
• Computer Reporter at CBS Radio
• Author at McGraw-Hill
• Senior Editor at CMP Media
• President at Penguin Portables
• Director at Levin & Associates

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7 more...

Education

• School of Hard Knocks

Recommended

26 people have recommended Rich

Connections

298 connections

Industry

Publishing

Websites

• My Website
• My Blog
• My RSS feed

Rich Levin (RBLevin@RBLevin.net)’s Summary

See http://sn.im/rblevingp for my full contact info

Rich Levin (RBLevin@RBLevin.net)’s Specialties:

Great ideas
Insightful analysis
Journalism
Copywriting
Public relations
Social media
Media consulting
Advertising
Marketing communications
Strategic marketing
Integrated communications
Interactive communications
Technology, from the palm-top to the data center

Rich Levin (RBLevin@RBLevin.net)’s Experience

• Senior Vice President & Editor-in-Chief

  Gregory FCA

  (Privately Held; Public Relations and Communications industry)

  March 2004 — Present (5 years 9 months)

  • Full-charge account management position with top-50 U.S. firm (PR Week).
  • Lead for high-tech and social media campaigns.
  • Successfully led firms’ move into online & social media.
  • Instrumental in growing revenues through improved creative, results, measurement, social media services.
  • Won steady drumbeat of high-value earned media for clients.
  • Provide one-on-one strategic counsel to executives.
  • Developed network of national media contacts, including MSM, online, trade, and bloggers.
  • Boosted time spent on client sites above that of the top U.S. news sites.
  • SEO/PRO/SEM strategies consistently won top Google rankings for clients.
  • Complete responsibility for print, Web, social, multimedia content produced by the firm.
  • Designed PR industry’s first self-service media results and measurement online database.
  • Redesigned firm’s Web site from “brochureware” into interactive multimedia experience that generates leads.
  • http://www.GregoryFCA.com

• Editor-in-Chief

  North American Publishing Company

  (Privately Held; Publishing industry)

  December 2002 — March 2004 (1 year 4 months)

  • Full-charge EIC position with hiring/firing and budgetary responsibility for three leading trade magazines.
  • Managed editorial, design, and production team members. Reported to publisher.
  • Directed news coverage, policy, style, editing, trafficking, reporters, artists, photographers, production.
  • Expanded circ and sustained frequency, edit pages, ad pages, and print standards in challenging ad market.
  • Redesigned/re-launched two periodicals in under 30 days, transforming them from legacy to shining stars.
  • Re-engineered workflow for optimal efficiency, predictability, manageability.
  • Recruited the industry’s top writers and photographers without increasing budget.
  • Designed/developed company’s first editorial database for managing assignments, content, writers, deadlines.
  • http://www.NAPCO.com

• Producer/Host

  Greater Media

  (Privately Held; Broadcast Media industry)

  January 2001 — December 2003 (3 years )

  • Produced, hosted, and marketed a live one-hour weekly talk show covering business computing on WPEN, one of Philadelphia’s leading talk radio stations.
  • http://www.WPEN.com

• Editorial Director

  Levin Communications

  (Public Relations and Communications industry)

  September 1998 — December 2002 (4 years 4 months)

  • Provided strategic communications and media relations services to senior executives at Comcast, Compaq, Dell, Fawcette Technical Publications, Forbes, Hewlett Packard, IBM, Infinity Broadcasting, Microsoft, NEC, Nokia, Oracle, Sun Microsystems, Symantec, TechTarget, United Business Media, and other leading national companies.
  • http://www.RBLevin.net

• Author

  Penguin Group USA

  (Public Company; Publishing industry)

  January 1999 — December 2001 (3 years )

  • Authored several best-selling computer books for Dorling-Kindersley, the world’s leading publisher of illustrated educational and reference books, and the #1 producer of CD-ROM-based multimedia educational content worldwide, including one best seller.
  • Titles included the KISS Guide to Microsoft Windows, the KISS Guide to Microsoft Windows Me, and the KISS Guide to the Mac OS.
  • K.I.S.S. Guide to Microsoft Windows broke into Amazon.com's Top 20 list of best-selling titles.
  • http://www.DK.com

• Producer/Host

  CBS Radio

  (Public Company; CBS; Broadcast Media industry)

  January 1997 — December 2001 (5 years )

  • Produced/hosted live three-hour weekly call-in talk radio shows.
  • Aired on WPHT 1210 AM, Philadelphia’s #1 talk radio station.
  • Nominated for two Achievement in Radio (AIR) awards for "Best Weekend Talk Show."
  • Dominated time slot according to Arbitron ratings.
  • Outperformed other weekend programming for number of ad spots and annual revenue.
  • http://www.TheBigTalker1210.com

• Computer Reporter

  CBS Radio

  (Public Company; CBS; Broadcast Media industry)

  January 1994 — January 2000 (6 years 1 month)

  • Pioneered Philadelphia's first regularly scheduled technology coverage on broadcast media, airing 6 times a week on the Philadelphia region's #1 radio station.
  • http://www.KYW1060.com

• Author

  McGraw-Hill

  (Public Company; MHP; Publishing industry)

  January 1988 — December 1999 (12 years )

  • Authored computer books, both bylined and ghosted, for Osborne/McGraw-Hill, a leading publisher of self-paced computer training materials, including user and reference guides, a best-selling series on computer certification, titles on business and technology, and high-level practical titles on networking, programming, and Web development tools.
  • Produced a best seller, The Computer Virus Handbook, first title covering computer viruses from major imprint.
  • Computer Virus Handbook earned multiple reprints, was translated into two languages.
  • Ghost-wrote antivirus section of John Dvorak's Dvorak’s Guide to PC Telecommunications, a #1 best seller.
  • http://www.MHprofessional.com/category/?cat=112

• Senior Editor

  CMP Media

  (Public Company; UBM; Publishing industry)

  January 1996 — October 1998 (2 years 10 months)

  • Cover several beats for CMP Media’s InformationWeek magazine, the IT industry’s #1 trade publication.
  • Successfully launched first demographically-targeted special section, growing circ by some 100,000 readers.
  • Directed special editorial generating the highest readership and recall numbers in publication’s history.
  • Instrumental expanding influence and reach, based on reader surveys.
  • Cover story on Java was cited and entered into evidence by the DOJ as part of U.S. vs. Microsoft antitrust trial.
  • Cover story on the future of UNIX was picked up by Dow Jones.
  • Won CMP’s Excellence in Editorial award for Best Cover Story (Analyzing the Analysts).
  • Computer Press Ass’n awards nominations: “Outstanding Achievement in Technology Journalism” and best “Individual News Story.”
  • Broke more exclusive news reports than any other staff member.
  • Recruited by all three principal competitors (Computerworld, InfoWorld, eWeek).
  • http://www.InformationWeek.com

• President

  Penguin Portables

  (Marketing and Advertising industry)

  October 1991 — December 1995 (4 years 3 months)

  • Raised venture funding and launched one of the computer industry's first companies to market brand-name portable computers via mail order to the public.
  • Carried the industry's top 21 brands and accessories.
  • Sold by phone, direct mail, and newspaper/magazine ads at competitive prices.
  • Pioneered high-touch direct service and guaranteed consumer satisfaction.

• Director

  Levin & Associates

  (Computer Software industry)

  November 1985 — October 1991 (6 years )

  • Developed commercial communications and antivirus software for the emerging PC market. Developed, marketed, and supported one of the first PC antiviruses, CHECKUP.
  • The core technology pioneered by CHECKUP is now used in virtually every major antivirus product.
  • Developed, marketed, and supported BBSX, an early online community/social networking/file sharing platform licensed to thousands of system operators around the globe.
  • Programmed and licensed the IBM-Siemens Link, a PC application that communicated with and monitored Siemens programmable logic controllers interfaced with windmills on wind farms.

Rich Levin (RBLevin@RBLevin.net)’s Education

• School of Hard Knocks

  Ph.D. , Random Number Generation , 1958 — 2007

Additional Information

Rich Levin (RBLevin@RBLevin.net)’s Websites:

• My Website
• My Blog
• My RSS feed

Rich Levin (RBLevin@RBLevin.net)’s Interests:

Reporting, broadcasting, writing, editing, design, layout, photography/videography, strategic media consulting, programming, application architecture and design.

Rich Levin (RBLevin@RBLevin.net)’s Groups:

President, The ARC (Association of Retarded Citizens) Foundation of Montgomery, Berks, and Bucks Counties

•    BlogOn
•    Executive Suite
•    International Association of Software Architects
•    Inbound Marketers - For Marketing Professionals
•    Learning, Education and Training Professionals Group
•    Ubuntu Users ( 10.000+ members ) Official Group
•    Marketing Executives Group
•    Lifesciences Opportunities in US
•    LinkEds & writers
•    Consultants Network
•    eMarketing Association Network
•    ThoseinMedia
•    The Linux Foundation
•    Philadelphia Chapter of the American Marketing Association
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Biotech & Pharma Professionals Network
•    Digital Marketing
•    Social Media Today
•    CMP Alumni and friends!
•    Media Professionals Worldwide
•    Linked Journalists
•    TechWeb
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Alpha Software Alumni
•    School of Hard Knocks Alumni
•    Social Media Analytics
•    Marketers United - Marketing Suppliers Group
•    Social Media Marketing Mavens
•    Marketers on twitter
•    Sales Gravy
•    Job Openings, Job Leads and Job Connections!
•    ThinkBalm Innovation Community
•    Social Entertainment Professionals

Rich Levin (RBLevin@RBLevin.net)’s Honors:

Finalist, Achievement in Radio awards, “Best Weekend Show”, 2000

Finalist, Achievement in Radio awards, “Best Weekend Show”, 2002

Nominee, Computer Press Association award, “Best News Report”, 1996

Nominee, Computer Press Association award, “Best News Report”, 1997

Nominee, People’s Choice Podcast Award, “Best Podcast”, 2006

Winner, Excellence in Editorial Award, “Best Feature”, 1998

Winner, Microsoft Most Valuable Professional Award, 1995, 1996, 1997, 1998, 1999

Winner, Philly Talk Radio Award, “Best PC Show”, 1999

Rich Levin (RBLevin@RBLevin.net)’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch