Manager, Marketing & Enterprise Applications at Heat Transfer Research, Inc.
Greater Milwaukee Area
- Current
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- Manager, Marketing & Enterprise Applications at Heat Transfer Research, Inc.
- Past
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- Experiential Marketing Producer/Developer at Derse
- Owner at Quinsep Consulting
- Administrator, Intranet Systems at Incyte
- Marketing & Communications Coordinator at Heat Transfer Research, Inc.
- Education
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- University of Houston
- George Mason University
- Recommended
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7 people have recommended Ray - Connections
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87
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- Industry
- Marketing and Advertising
- Websites
Ray Toler’s Summary
The bulk of my experience is in marketing communications and creative services including collateral production, marketing strategy, advertising campaign development and production, promotions, branding and identity, music composition and production, voiceover and acting, video production, multimedia presentation development, and leveraging emerging technologies to meet both internal and external corporate communication goals.
I have also provided managerial and operational consulting services covering such areas as organizational structure, social network mapping and analysis, change management, and effective communication of executive and corporate goals to employees.
Additionally, I have significant IT experience including project management, architecture and planning, enterprise applications, web and content production, management information systems, and systems administration.
I earned my MBA with a concentration in Executive Leadership from the University of Houston in 2007.
Ray Toler’s Specialties:
Creative concept generation, branding and identity, art direction, strategic marketing and corporate communications. Client interaction and customer service. Intra/Entrepreneurial development; operational process evaluation and optimization.
Ray Toler’s Experience
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Manager, Marketing & Enterprise Applications
Heat Transfer Research, Inc.
(Privately Held; Computer Software industry)
January 2009 — Present (11 months)
Oversee the marketing and communications efforts for this international research and development firm including brand management, market research, advertising, public and community relations, internal communications programs, and product identity. Manage a group of software developers who provide expertise and development services to all departments in the company.
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Experiential Marketing Producer/Developer
Derse
(Privately Held; Design industry)
September 2008 — December 2008 (4 months)
Led the successful planning and execution of experiential exhibits, installations, and events for high-profile brands. Responsible for managing all phases from pre-sale estimation and budgeting to post-show measurement and analysis. Provided creative services including seed concept generation, copy generation, 2d design, and others as needed.
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Owner
Quinsep Consulting
(Marketing and Advertising industry)
January 2003 — September 2008 (5 years 9 months)
Provide creative and consulting services including marketing communications, audio/video production, corporate identity and collateral design and production, project management, process improvement, and managerial consulting resulting in effective business solutions. Lead and advise client teams. Recent projects include:
* Interactive Sales Demo - Changed project architecture to optimize flexibility and asset reuse. Led design and production team.
* Corporate video - Wrote, produced, and narrated 7-minute research program overview.
* International Advertising Campaign - Wrote copy and designed series of full-page ads for trade magazines.
* Customer Relations Management (CRM) System - Conducted needs assessment; created project outline.
* Content Management System (CMS) - Assisted with hiring; led design, architecture and production team. Fostered interaction with CRM team to ensure project synergies. -
Administrator, Intranet Systems
Incyte
(Public Company; 1001-5000 employees; INCY; Biotechnology industry)
August 1997 — January 2003 (5 years 6 months)
Established and led multi-departmental team to assess needs and develop intranet sites and applications. Managed selection and implementation process of enterprise software solutions including search engines, groupware, discussion forums, help-desk tracking, distance learning and collaborative tools. Worked with Vice President of Human Resources to develop telework policies.
Led project to improve operational efficiencies by converting HR forms to electronic formats allowing online processing. Trained employees in web design and development software.
Evaluated and improved processes associated with desktop support including standardization of platforms, software, and inventory resulting in reduction of average delivery time for new employee desktops from four days to one day. -
Marketing & Communications Coordinator
Heat Transfer Research, Inc.
(Privately Held; 51-200 employees; Oil & Energy industry)
January 1990 — August 1997 (7 years 8 months)
Rapidly progressed from entry-level position to oversight of international research and development consortium’s global advertising, identity, branding, and marketing efforts. Oversaw development and publication of all marketing, advertising, and PR materials.
Conducted marketing surveys targeting both existing and potential customers. Introduced appropriate emerging technologies and media to marketing efforts including creation of company’s first web site in 1994, conversion to electronic product distribution, and CD-ROM publishing, and led efforts to incorporate them in business strategy.
Coordinated and attended all global trade-show appearances.
Ray Toler’s Education
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University of Houston
MBA , Executive Leadership , 2005 — 2007
Concentration in Executive Leadership. Dean's Award for Academic Excellence.
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George Mason University
BFA , Theatre (Directing & Acting) , 1986 — 1990
Cum Laude
Ray Toler’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
