LinkedInRaymond F. Kerins Jr.

Raymond F. Kerins Jr.

Senior Vice President, Head of Communications & Government Relations at Bayer Corporation

Location
Greater New York City Area
Industry
Pharmaceuticals
Current
  1. Bayer
Previous
  1. Pfizer Inc.,
  2. PR Week "40 Under 40",
  3. Merck & Co., Inc.
Education
  1. Iona College
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500+connections
Bayer

Bayer

Senior Vice President, Head of Communications, Government Relations & Policy

– Present

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Background

Summary

20 plus years of working for top 10 global agencies and Fortune 100 companies. Managed staffs from four people to 140 and budgets from $100K to $10 million. Strong global experience in crisis communications, brand management and corporate reputation. Received many industry awards including PR Week “PR Professional of the Year” and Bulldog Reporter “Media Relations Professional of the Year”Play golf, softball and rugby. Married for 16 years with a son and two daughters. Coach baseball, football and soccer.

Experience

Senior Vice President, Head of Communications, Government Relations & Policy

Bayer
– Present (1 year 8 months)Whippany, NJ

Manages all communications, government relations and policy for Bayer Corporation and the company's three main businesses - Bayer Healthcare, Bayer Crop Science and Bayer Material Science. Ray manages internal, external and digital communications as well as state & federal government relations and public policy. He also oversees the Bayer U.S. Foundation and advocacy teams.

Vice President, Policy, External Affairs & Worldwide Communications

Pfizer Inc.
(5 years 6 months)Greater New York City Area

Oversaw strategy/execution of the Company’s external & internal communications programs globally, including digital/social media engagements. Chief global spokesperson for Pfizer and member of Pfizer’s Senior Leadership Council. Managed a global team of 100 professionals.

Led communications during Pfizer’s $68 billion acquisition of Wyeth, $2.3B settlement with the US Department of Justice, Lipitor’s $12B patent expiration, the reorganization of global Manufacturing and R&D. Managed numerous executive transitions including the CEO, CFO, GC, heads of R&D, head of Manufacturing, and BU Presidents. Oversaw external and internal product and pipeline communications.

Realigned US Communications team to advance state & federal legislative initiatives. Assigned communicators to a five region US public affairs teams and two senior communications professionals to the federal government relations office in DC to progress major policy/legislative issues such as state formulary, Sunshine Act, tax and healthcare reform.

Pioneered Pfizer’s award winning/industry-leading social/digital media program, including the global integration of Pfizer.com, PfizerWorld and social/digital properties to ensure efficiencies. Established global company policies & procedures, the Pfizer social media playbook and branding templates.

Established Pfizer’s first unified Executive global visibility program that includes journalist, colleague, investor and media engagements, as well as, speaking platforms. The program targets a 12-18 month calendar and based on the company’s strategy. The program includes the monthly “Pfizer Meet The Press Series.”

Instituted Pfizer’s reputation analysis campaign, covering Pfizer’s top-20 revenue producing countries. Achieved consistent 70%-30% (positive/neutral vs. negative respectively) average news coverage globally over the past five years.

Consistently achieved the highest Gallup scores in the division for engagement, inclusiveness and culture.

Vice President, Worldwide Communications

PR Week "40 Under 40"
(1 year 1 month)

Executive Director, Public Affairs

Merck & Co., Inc.
(1 year 4 months)

Oversaw all strategy and execution of global media relations programs.

Chief spokesperson for the Company. Managed the company’s media relations function for executives, crisis communications (including Vioxx recall), financial and products communications, as well as, corporate philanthropy and human resource initiatives.

Provided senior communications counsel to various members of the management committee including the CEO, CFO, General Counsel, presidents of the various divisions, and senior public affairs members globally.

Developed a multi-year communications program, including a fully integrated executive program for management committee members. Program includes media relations, speaking engagements and company sponsored events, such as, shareholder meetings and quarterly analysts/media calls.

Executive Vice President/Managing Director, Corporate Communications & Media Relations

GCI Group
(8 years)

Specialized in counseling clients and account teams concerning strategic communications and crisis/issues management. Member Global Board, Americas Board and NY Management/Operations Team.

Executive team-leader for nearly six-years (1998-2003) for the Visa International account. Oversaw numerous global programs including: corporate reputation initiatives, executive visibility media relations, crisis communications, leveraging partnerships (Disney, Marriott, etc.), issues management, leveraging of corporate sponsorships (including extended on the ground support of the Olympics in Salt Lake City and Rugby World Cup in Sydney, Australia) and communicating the benefits of Visa’s various products and services. Worked extensively with all of Visa’s global regions (AP, LA, EU & CEMEA) on the above and other programs.

Managed GCI’s Crisis and Litigation practice and have serviced clients such as Providian Financial (corporate), British Airways (Concorde and employee), Bridgestone-Firestone (tire recall), Lenox Hill Hospital (Anthrax), Vail Resorts (eco-terrorism), Norwegian Cruise Lines (NYSE listing and subsequent takeover), Terminex International (corporate) and the British government (Hoof and Mouth).

Launched Major League Baseball’s “World Baseball Classic” in 20 countries. Managed communication programs for the Financial Times, BMW, Lennox Hill (8+ years) and British Airways (8+ years).

Honors & Awards

Meritorious Service Award (Global Health Issues)

CDC & CDC Foundation

Additional Honors & Awards

PRWeek PR Professional of the Year - 2010
Bulldog Reporter Media Relations Professional of the Year - 2010
PRWeek Awards - 2010 Healthcare Campaign of the Year

Skills

  • Strategic Communications
  • Crisis Communications
  • Corporate Communications
  • Crisis Management
  • Integrated Marketing
  • Internal Communications
  • Media Relations
  • Product Launch
  • Marketing Communications
  • Strategy
  • Cross-functional Team...
  • Marketing Strategy
  • Pharmaceutical Industry
  • Strategic Planning
  • Public Relations
  • Market Research
  • Investor Relations
  • See 2+  See less

Education

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