
Senior Manager, Vodafone Global Marketing
London, United Kingdom

Senior Manager, Vodafone Global Marketing
London, United Kingdom
Strategic partnerships; Identifying market opportunities and strategies; Product proposition development; Business development; Negotiation; Thought leadership; Engagement models; Value-chain analysis; Business case development; Channel management & strategy, Off-Portal ecosystem management; B2B Sales and partnership development; Organisational development; Virtual team management
(Public Company; VOD; Telecommunications industry)
March 2008 — Present (1 year 10 months)
Leading, defining and executing Vodafone B2B enablers strategy on global scale.
(Public Company; 10,001 or more employees; VOD; Telecommunications industry)
November 2005 — February 2008 (2 years 4 months)
Recognised for significant contribution to Vodafone's enablement strategy which led to a more open and commercial approach to 3rd party partnerships and a move away from the traditional walled-garden model.
Successfully created and implemented new commercial propositions to deliver significant new revenue streams from rich media (Music, TV, Video).
Produced and led quarterly breakfast briefing sessions to provide thought leadership and engagement with the wider mobile ecosystem which were consistently well attended and highly rated. Events typically covered subject matter including Mobile Search, Mobile Advertising, market trends and analysis, user demographics and expert industry panels.
Evaluated strategic business opportunities through to board level approval and execution phases.
Provided tactical market anlaysis and strategy recommendations for Mobile Gambling.
(Public Company; VOD; Telecommunications industry)
June 2003 — November 2005 (2 years 6 months)
Developed the Commercial Partnerships Channel Management Strategy that defined Vodafone's partnership engagement model which delivered significantly higher value relationships and optimum resources utilisation.
Responsible for management of top 3 B2B partners delivering in excess of 50% of total business unit revenue. Achieved sales growth in excess of 100% YOY as well as significant target over achievement.
Redesigned key operational business process for partner order management and sales reporting that delivered operation savings in excess of £350,000 p/a.
Championed partner issues and resolution across virtual team covering core networks, technical support, product management, finance and billing assurance which led to consistently high feedback and partner satisfaction levels.
Successfully launched new commercial offerings including a high-volume voting platform that significantly improved response times and revenue generation for the TV and Media sector.