
Principal/Chief Creative
Greater Los Angeles Area

Principal/Chief Creative
Greater Los Angeles Area
Over twelve years of developing and executing successful activation, branding and promotional marketing initiatives for such clients as AC Delco, American Express, AOL Black Voices, Crown Royal, Fox, Fuddruckers, General Motors, Los Angeles Clippers, Moet Hennessy, Hewlett-Packard and Spint.
• Recognized for effectively delivering marketing solutions with
engaging experiential branding coupled with sales activation
and customer acquisition results.
• Ability to quickly identify and activate key business drivers
for a variety of industries utilizing a diverse professional
background that includes middle market commercial
banking, entertainment in addition to experiential marketing.
Account Management
Business Development
Campaign Execution
Concept Development
Creative Direction & Consultation
Project Management
Strategy Development
Team Leadership, Training & Coaching.
Specialties:
Activation
Brand Integration
Celebrity & Influencer Marketing Marketing
Events
Experiential Marketing
Integrated Marketing
Media Partnerships
OOH Marketing
Sponsorship
Viral/Grass Roots Marketing.
(Privately Held; Publishing industry)
January 1996 — Present (14 years )
Brand Strategy & Activation
(Privately Held; 1-10 employees; Online Media industry)
November 2006 — July 2007 (9 months)
(Entertainment industry)
January 1992 — September 1994 (2 years 9 months)
(Privately Held; 1-10 employees; Publishing industry)
January 1992 — September 1994 (2 years 9 months)
Secured and provided account management for retail distributors in the the Greater Los Angeles area.
(Public Company; Banking industry)
January 1993 — February 1994 (1 year 2 months)
Business banking officer providing working capital lines of credit and other banking services to local business clients.
(Public Company; 10,001 or more employees; UB; Banking industry)
January 1990 — January 1993 (3 years 1 month)
Middle market business loan/banking officer providing working capital lines of credit and other banking services to business clients with $10M to $100M in annual revenues.
Football, Track
B.S. , Business Administration
Social media, social gaming, branded entertainment, online video, partnerships, collaboration, on/offline community building, design, film, contemporary art
Promotional Marketing Association (PMA), BizBash- Event Planners Gather, alpha phi alpha, BIZBASH, Q&A, Linking African Americans