Ray Cobel

Current

President at Cobel Target Marketing
Real Estate Marketing & Systems Consultant at Cobel Target Marketing

Past

Marketing Consultant at County of Ventura - Job & Career Centers
Course Developer/Instructor at Ventura County Entrepreneur Academy
Marketing Director at CompuAmerica, Inc.

Marketing Director at MetroComp
Director of Data Systems and Training at 1984 Los Angeles Olympic Organizing Committee
Course Director at Josephson Bar Review Center

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Education

University of Southern California

Recommended

6 people have recommended Ray

Connections

445 connections

Industry

Real Estate

Websites

Ray Cobel’s Summary

I have over 38 years experience in virtually all aspects of business; with an emphasis on marketing and sales. During my last 15 years as an independent marketing/systems consultant I have acquired a broad range of hands-on skills including: CRM systems (ACT!, Goldmine, TOP PRODUCER 7i and 8i), Web site design (NetObjects Fusion), graphics (Photoshop, Illustrator), publishing (InDesign, Publisher), streaming audio (SAW32 and MP3 Sound Stream), streaming video (Camtasia Studio)

My business experience and technical skills enable me to give my clients an uncommon degree of insight and understanding about the application of various technologies to solve business and marketing challenges. I offer much more than just consulting, however, my broad range of hands-on skills enable me actually implement the strategies and plans I provide; often at a fraction of what a multiple vendor approach would cost.

My goal is to support real estate agents, their assistants and brokers who want to continue to be leaders in their industry.

Ray Cobel’s Specialties:

Target market analysis and planning. TOP PRODUCER Certified Instructor, Relay Transaction Management System National Trainer, WINForms/ZipForm, DocuSign, agent setup, listing/closing plans setup, automated marketing campaigns setup, Web site integration, custom marketing communications planning, writing, design and publishing.

Ray Cobel’s Experience

President

Cobel Target Marketing

(Real Estate industry)

May 1991 — Present (18 years 7 months)

Real estate is a game of high value relationship starting, building and maintaining. Sales cycles are long and buyers/sellers only enter the market every five years on average. Consequently there is a high need for targeted, long-term, automated marketing campaigns.

I start my projects with an assessment of my client's current marketing capabilities. Then as needed, acquire or improve: marketing strategies, marketing databases, marketing communications, Web sites, marketing automation, flyers, post card mailings, presentations, listing management, closing management, system user training, agent marketing and sales training.
Real Estate Marketing & Systems Consultant

Cobel Target Marketing

(Real Estate industry)

1991 — Present (18 years )
Marketing Consultant

County of Ventura - Job & Career Centers

(Government Agency; 201-500 employees; Government Administration industry)

June 1998 — September 1999 (1 year 4 months)

The Federal Workforce Investment Act specified that counties would better coordinate the delivery of public and private employment services. My role was to determine the essence of the contributions of 40 agencies and communicate them through Web sites that I developed. Then I trained the staff at seven Job & Career Centers to better understand the breadth and depth of their offerings; and how to directly access information for their clients.

Prior to my getting involved the county had spent two years wrangling with its stakeholders without getting any clear resolution. I was able to achieve consensus with the stakeholders within three months of my start.
Course Developer/Instructor

Ventura County Entrepreneur Academy

(Government Agency; 51-200 employees; Government Administration industry)

September 1995 — May 1999 (3 years 9 months)

Ventura County's goal was to increase employment opportunities by helping small businesses to improve their businesses and thereby increase the need for more employees. I developed and taught three separate 100 hour courses for the Entrepreneur Academy: Microbusiness Management, Business Technologies, and Business Start-Up. Each of these courses addressed the full range of business issues including: planning, financing, accounting, marketing, operations and human resources.

During my tenure I personally trained over 200 small and start-up business owners. The program created over 1,000 new jobs.
Marketing Director

CompuAmerica, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

March 1987 — April 1990 (3 years 2 months)

I was responsible for:
- Developing all marketing communications
- Starting, building and maintaining all vendor relationships
- Planning and executing national marketing campaigns
- Recruiting and training sales staff

During the time I held this position sales increased over 2,000%. The average system sale went from $40,000 to $350,000, due mainly to changing the target market and leveraging relationships I established and built with Hewlett-Packard, Digital Equipment Corporation, NCR Corporation and AT&T.
Marketing Director

MetroComp

(Consumer Electronics industry)

1987 — 1990 (3 years )
Director of Data Systems and Training

1984 Los Angeles Olympic Organizing Committee

(Privately Held; 10,001 or more employees; Sports industry)

March 1983 — September 1984 (1 year 7 months)

I began as a planner, responsible for identifying and refining all the positions necessary to operate an Olympic venue. From there I was involved with the design and devlopment of the custom software which was to process all of the personnel involved in the Games.

When the system went operational I became the Director of Data Systems and Training. In that role I developed the job description for, and trained, the top 50 Personnel Coordinators (i.e. the people who in turn were responsible for recuiting, training and processing 72,000 Games personnel). I was also in charge of a 50 person data entry staff, a 100 person airport, athlete inprocessing staff and helped
recruit over 200 human resource staff, who in turn recruited almost 50,000 volunteers.
Course Director

Josephson Bar Review Center

(Privately Held; 201-500 employees; Higher Education industry)

March 1977 — March 1983 (6 years 1 month)

This was a bar review school that prepared law school graduates to pass bar exams throughout the U.S. The program involved lectures, written materials and testing that cover in detail, three full years of law school; in eight weeks.

I was the chief administrator of these courses. Winter courses averaged 3,500 students. Summer courses averaged 7,500 students at 67 locations, in 14 states. The larger courses required a temporary staff of 120 local administrators, 40 video technicians and 200 lawyers to grade simulated bar exams. During the time I
held this position I personally recruited, trained and managed over 4,000 staff.

Also during that time I significantly improved the overall administration of these courses while cutting administrative expenses in half.

Ray Cobel’s Education

University of Southern California

BA , Speech Communication , 1969 — 1971

Seminar selling for Evelyn Wood Reading Dynamics for three years to pay way through USC.

Activities and Societies:

Debate Team in Junior College

Additional Information

Ray Cobel’s Websites:

Ray Cobel’s Interests:

Computer software, management training, social and business networking, marketing communications, training, systems, reading, Internet research, family, grandkids, walking, cycling, entrepreneuring