Rax Lakhani

Current

• Head of Digital Communications at Ministry of Justice, UK

Past

• Social Media / PR consultant at Freelancer
• Digital Director at Splendid Communications
• Managing Director at Flux PR Limited

• Senior Consultant at Catalysis Communications
• European & UK PR Manager at Mirago
• Account Manager at Lansons Communications
• Senior Account Executive at AugustOne Communications

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Industry

Public Relations and Communications

Rax Lakhani’s Summary

UK based Public Relations specialising in Social Media marketing and PR 2.0.

Currently offering consultancy to both in-house marketing teams and to PR agencies looking to engage with conversations within on-line communities.

Rax Lakhani’s Specialties:

Social Media, Web 2.0, Digital Communities, Media Relations, Analyst Relations, Mobile Marketing, Blogger Relations, Broadcast PR, Social Network Marketing, Training offered to PR agencies

Rax Lakhani’s Experience

• Head of Digital Communications

  Ministry of Justice, UK

  (Privately Held; Government Administration industry)

  June 2009 — Present (6 months)

  Responsible for digital strategy for the Ministry of Justice's Communications Directorate.
  
  Looking at social media as a government communications platform as well as the Ministry's Web and Intranet strategies.

• Social Media / PR consultant

  Freelancer

  (Public Relations and Communications industry)

  February 2009 — June 2009 (5 months)

  I offer digital marketing consultancy to brands and agencies looking to extend their campaign footprint to reach online social media communities. If you're looking to find out more about engaging consumers on platforms like Twitter, Facebook, Bebo and blogs, get in touch.
  
  Currently available for freelance consultancy, training and speaker opportunities.

• Digital Director

  Splendid Communications

  (Privately Held; Online Media industry)

  July 2007 — March 2009 (1 year 9 months)

• Managing Director

  Flux PR Limited

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  January 2007 — December 2007 (1 year )

• Senior Consultant

  Catalysis Communications

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  September 2005 — December 2006 (1 year 4 months)

  Whilst at Catalysis, I successfully headed up the consumer technology division which I grew and developed with the support of my team. The subsequently named "Vibe" brand built on the successes of Catalysis within the technology sector whilst consciously differentiating itself from traditional media relations strategy used by the agency.
  
  By using emerging social trends such as blogging, moblogging, podcasting (audio and video), social networking websites, SMS and street theatre, I managed not only to consult existing clients on building online consumer loyalty, but was also able to secure several new clients (sourced, pitched and won) during my first year at Catalysis.
  
  
  Accounts: ShoZu, 82ASK, Shazam, face-pic.com, Edge (educational charity), Intel Retail, Intel Solution Services, BT Wholesale and Socialight.

• European & UK PR Manager

  Mirago

  (Privately Held; 51-200 employees; Internet industry)

  January 2005 — August 2005 (8 months)

  During my time here, I was responsible for writing the UK and European PR Strategies across five regions, dealing with journalists, online advertising bodies and news content web-portals. I was also responsible for highlighting vertical channels through which to launch B2B PR streams, one of which included the charity sector. I developed my knowledge of pay-per-click (PPC) advertising models as well as revenue sharing schemes from the search engine sector.

• Account Manager

  Lansons Communications

  (Partnership; 51-200 employees; Public Relations and Communications industry)

  February 2004 — January 2005 (1 year )

  Personal Finance PR & Marketing Agency.
  
  Accounts: Isle of Man Government – Director of e-Business & Online Gaming Ambassador, Alliance & Leicester Personal Loans, Alliance & Leicester Young Worker Account, 1837online.com, Post Office Saving Stamps Project, Direct Line Insurance (Motor / Pet) as well sitting on the Lansons Charity Committee

• Senior Account Executive

  AugustOne Communications

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  November 2002 — February 2004 (1 year 4 months)

  Accounts: One.Tel, Gartner UK, Microsoft Services, Microsoft Small Business Server, Microsoft Licensing, Microsoft Windows 2000 Server launch, Microsoft Partner Campaign, Jordans cereals, eBay, Department of Education – Children & Young People’s Unit, RAC – walk to school campaign, National Small Business Week, Royal Mail, Holmes Place