United Kingdom
- Current
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- Digital Director at Splendid Communications
- Past
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- Managing Director at Flux PR Limited
- Senior Consultant at Catalysis Communications
- European & UK PR Manager at Mirago
- Account Manager at Lansons Communications
- Senior Account Executive at AugustOne Communications
- Recommended
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7 people have recommended Rax - Connections
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106
connections
- Industry
- Public Relations and Communications
- Websites
Rax Lakhani’s Summary
Rax Lakhani’s Specialties:
Social Media, Web 2.0, Digital Communities, Media Relations, Analyst Relations, Mobile Marketing, Blogger Relations, Broadcast PR, Social Network Marketing, Training offered to PR agencies
Rax Lakhani’s Experience
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Digital Director
Splendid Communications
(Privately Held; 11-50 employees; Public Relations and Communications industry)
December 2007 — Present (1 year 1 month)
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Managing Director
Flux PR Limited
(Privately Held; 1-10 employees; Public Relations and Communications industry)
January 2007 — December 2007 (1 year)
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Senior Consultant
Catalysis Communications
(Privately Held; 11-50 employees; Public Relations and Communications industry)
September 2005 — December 2006 (1 year 4 months)
Whilst at Catalysis, I successfully headed up the consumer technology division which I grew and developed with the support of my team. The subsequently named "Vibe" brand built on the successes of Catalysis within the technology sector whilst consciously differentiating itself from traditional media relations strategy used by the agency.
By using emerging social trends such as blogging, moblogging, podcasting (audio and video), social networking websites, SMS and street theatre, I managed not only to consult existing clients on building online consumer loyalty, but was also able to secure several new clients (sourced, pitched and won) during my first year at Catalysis.
Accounts: ShoZu, 82ASK, Shazam, face-pic.com, Edge (educational charity), Intel Retail, Intel Solution Services, BT Wholesale and Socialight. -
European & UK PR Manager
Mirago
(Privately Held; 51-200 employees; Internet industry)
January 2005 — August 2005 (8 months)
During my time here, I was responsible for writing the UK and European PR Strategies across five regions, dealing with journalists, online advertising bodies and news content web-portals. I was also responsible for highlighting vertical channels through which to launch B2B PR streams, one of which included the charity sector. I developed my knowledge of pay-per-click (PPC) advertising models as well as revenue sharing schemes from the search engine sector.
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Account Manager
Lansons Communications
(Partnership; 51-200 employees; Public Relations and Communications industry)
February 2004 — January 2005 (1 year)
Personal Finance PR & Marketing Agency.
Accounts: Isle of Man Government – Director of e-Business & Online Gaming Ambassador, Alliance & Leicester Personal Loans, Alliance & Leicester Young Worker Account, 1837online.com, Post Office Saving Stamps Project, Direct Line Insurance (Motor / Pet) as well sitting on the Lansons Charity Committee -
Senior Account Executive
AugustOne Communications
(Privately Held; 11-50 employees; Public Relations and Communications industry)
November 2002 — February 2004 (1 year 4 months)
Accounts: One.Tel, Gartner UK, Microsoft Services, Microsoft Small Business Server, Microsoft Licensing, Microsoft Windows 2000 Server launch, Microsoft Partner Campaign, Jordans cereals, eBay, Department of Education – Children & Young People’s Unit, RAC – walk to school campaign, National Small Business Week, Royal Mail, Holmes Place
