Manager of Information Architecture at Reliant Energy
Houston, Texas Area
- Current
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- Manager of Information Architecture at Reliant Energy
- User Experience Architect at Feintune Consulting
- Past
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- Sr. User Experience Designer at IDEA Integration
- Sr. User Experience Designer at Idea Interactive
- Usability Architect at Duke Energy
- Education
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- University of Houston
- The Maryland Institute College of Art
- Kent County High School
- Lacoste School of the Arts
- Recommended
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20 people have recommended Ravi - Connections
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223
connections
- Industry
- Internet
Ravi Singh’s Summary
I've been developing websites since 1998 and have managed projects both big and small. I know how to communicate with designers, coders and business folk alike. More importantly, I understand how people use websites and use that knowledge to create satisfying online experiences.
Since 2001, my focus has been in making sites that are both useful and user friendly. It benefits everyone — customers, business people, project managers, developers and designers. It's good sense all around.
As a usability analyst, I design and conduct usability tests, develop electronic surveys, analyze web traffic data, moderate focus groups, evaluate interface designs, and develop intuitive site maps & navigation for web applications.
Ravi Singh’s Specialties:
- Usability Testing
- End User Research
- Card Sorting
- Focus Groups
- Interactive Prototyping (low and high fidelity)
- Wireframe Design/UI Design
- Sitemap Design
- Competitive Assessments
- Report Writing
- Project Management
Ravi Singh’s Experience
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Manager of Information Architecture
Reliant Energy
(Public Company; NRG; Oil & Energy industry)
January 2008 — Present (1 year 11 months)
I play multiple roles as the Manager of Information Architecture at Reliant Energy. I developed a transformational user experience design process that focuses on prototyping and testing concepts with actual customers. This new approach for the Online Marketing team has led to improved quality and measurable returns on key projects, such as signing up as a new customer.
I also manage a team of senior and junior information architects, both on-site and remote, mentor them in usability principles, prototyping techniques and documentation standards. As part of the team, I make sure that my deliverables always set the standard for the rest of the team.
I have worked proactively with the Director of Online Marketing to develop a vision and strategy for Reliant.com for the upcoming years. I have already made progress towards that vision with several major projects. For example, I have developed customer experience designs that have completely transformed the shopping process and sign up process on Reliant.com, as well as revamped the registration process for online account access to reduce barriers to entry for key transactions we want customer to execute online.
Additionally, I led the design and customer testing of the new Reliant.com homepage which embodies the customer-focused vision I developed. This new homepage replaced a 2 year old version that had many serious but previously unidentified usability flaws. The usability failure points of the previous design equated a mass of lost business opportunities.
Finally, I have consulted on various aspects of the website production process, with the intent of improving the customer experience and business value holistically. These areas include HTML implementation for SEO, accessibility, compatibility, analytics reporting and page performance, copywriting for improved conversion rates and comprehension, and graphic design for ease of use and readability. -
User Experience Architect
Feintune Consulting
(Internet industry)
January 2003 — Present (6 years 11 months)
Independent web development and consulting for architects, photographers, educational institutions, non-profits, e-commerce retailers, fashion schools and energy corporations.
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Sr. User Experience Designer
IDEA Integration
(Public Company; 51-200 employees; Internet industry)
January 2007 — January 2008 (1 year 1 month)
At IDEA Interactive, I have worked on numerous project, both small scale (less than 2 week turnaround) and large scale (multimillion dollar projects spanning several months). Clients have included Microsoft, HP, Snapfish, ATPCO, Florida Dept of Education, Harris County, TPI and Methodist Hospital. My on the job skills have included usability testing, wireframe design, site mapping, competitive assessments, persona development and user research, user-centered business requirements gathering and providing project leadership. IDEA is a very fast-paced, demanding environment and my commitment to the projects at hand and my team is never lacking in spite of any challenges.
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Sr. User Experience Designer
Idea Interactive
(Internet industry)
2007 — 2008 (1 year )
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Usability Architect
Duke Energy
(Public Company; 10,001 or more employees; DUK; Utilities industry)
May 2000 — January 2007 (6 years 9 months)
In seven years at Duke Energy, I played a number of roles and took on many responsibilities. From traditional web design and development, I moved on with Portal design and development (Plumtree/BEA), content management (Interwoven Teamsite), process management, project management and usability analysis.
My last large-scale project I managed was the redesign of the Duke Energy corporate website in 2006. We delivered ahead of schedule in spite of the compressed time frame and the 2000+ page scope of the website. The audience for this website was the 5 million residential to large-scale utility customers in the Carolinas and Midwest US regions.
Upon completion, I was promoted as a Usability Architect and led two colleagues in a highly successful user experience analysis of the same site. The comprehensive approach to the project along with excellent written and verbal reporting made it a major success for the customers and internal stakeholders alike.
Ravi Singh’s Education
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University of Houston
MFA, cum laude , 1996 — 1998
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The Maryland Institute College of Art
BFA, cum laude , 1989 — 1993
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Kent County High School
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Lacoste School of the Arts
Additional Information
Ravi Singh’s Honors:
Bronze Award for Best of Texas Intranet Site, 2001
Texas Public Relations Association (TPRA)
Bronze Excalibur Award for Best Intranet Site, 2001
Public Relations Society of America (PRSA)
Ravi Singh’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
