is a copywriter not afraid to make mistakes
Madras Area, India
is a copywriter not afraid to make mistakes
Madras Area, India
4 years of experience as an advertising copywriter. 16 years of experience as a consumer. 3 years of looking through a camera’s viewfinder. 5 years of making people read my words online. Logic. Variety. Passion. An idea of what makes good copy. A better idea of what doesn’t. Ideas. Stories. Slice of life and beyond. The word No. Yes. Membership to the best libraries on earth. (Well, at-least some of them)
Words - long ones, short ones, quick ones, slow ones. 2 syllables, 5 syllables.
Pictures - Ones I shoot, the ones I steal, the ones I love, the ones I hate
Ideas - Big ideas. Lots of small ideas
Experience - across many product and service categories, including automotive, leisure and travel, banking, telecommunication, apparel and media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2007 — Present (7 months)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 2007 — June 2007 (4 months)
Wrote copy and created good stuff for for brands Mitsubishi Pajero, Lancer, NIIT K12, Lifecell and Royal Sundaram insurance. Wrote scripts for Domino's Pizza.
(Internet industry)
March 2006 — June 2007 (1 year 4 months)
Metroblogging Chennai, a part of the big-as-the-world Metroblogging network, covers news and stuff that are of local interest. From restaurant reviews to political happenings, from travel and leisure to traffic snarls, the team covered a lot of ground. As captain, I acted as the liaison between the Chennai team and the Metroblogging creators in LA. I was in charge of recruiting new authors, keeping morale up, and helping grow the readership of the blog.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2006 — March 2007 (1 year 2 months)
Wrote copy and created good stuff (including advertising) - for brands Club Mahindra, Business Line, Margo (a brand of soap) and Frizz Da Salon.
Dreamt big, achieved about half of it, had loads of fun.
(Privately Held; 51-200 employees; Broadcast Media industry)
April 2006 — March 2007 (1 year)
Understood behind-the-scenes at a TV channel. Wrote scripts for promos. Turned voice-over artist. Had fun.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2004 — September 2005 (11 months)
Continued learning ropes. Wrote copy and more for brands Tibre trousers, Pricol, Fenner belts, TIDC and Aiwo restaurant. Wrote scripts for Vitamilk biscuits, Tibre trousers, TIDC. Had one TVC produced and aired.
(Public Company; 51-200 employees; Marketing and Advertising industry)
2004 — 2004 (less than a year)
Continued learning ropes. Wrote copy and scripts for brands Parryware, Cholamandalam finance, Pondicherry tourism and Foodworld.
(Public Company; 51-200 employees; Marketing and Advertising industry)
June 2003 — September 2004 (1 year 4 months)
Learnt the ropes. Wrote copy for brands Aircel, HDFC Bank. Learnt how to write TV commercials for brands Aircel, Nyle shampoo, HDFC Bank, Meera soap, Gold winner oil. Pitched crazily for new businesses. Worked in teams, over nights. Made mistakes, had fun.
(Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)
August 1999 — 2001 (2 years)
A non-profit student body, AIESEC is spread around the world. I worked on facilitating student exchanges across many industries, as well as co-ordinated local committee events, new-member recruitment and more.
History, travel, photography, the Internet,