Ryan Rasmussen

Current

Senior Analyst at Zocalo Group

Past

Emerging Media Specialist at Levenger
Retail Co-Manager at Levenger
Co-Author at The Age of Conversation

Assistant Store Manager at Levenger

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Education

Bowling Green State University

Recommended

4 people have recommended Ryan

Connections

178 connections

Industry

Internet

Websites

Ryan Rasmussen’s Summary

I monitor emergent communication and information technologies and interactive social medias to forecast strategic opportunities, and engage networks to form brand communities.

Embedded within these online communities and persistent virtual environments, I form meaningful relationships with key influencers using indigenous social media tools for collaboration.

Seeding ideas and encouraging co-creation within networks of brand advocates has proven an effective method for crowd-sourcing innovation. I create interactive opportunities for participatory new product development and collaborative brainstorming that encourage customers to build, and in so doing [re]define, the brand experience. The by-product of this non-invasive form of engagement is an expanding network of product hackers, and self-proclaimed customer evangelists.

Quotes:

"Every example of remarkable customer service and interactivity that is open to search engine traffic becomes a footprint in the history of one’s brand identity. Weave inspiring narratives throughout the net that will compel future customers to fall in love with your own unique customer experience" - How To Become A Word Of Mouth Evangelist - An Interview with Andy Sernovitz - http://tinyurl.com/2oa59c

"Embedded within vocal communities, I have found that using the emergent tools of the environment to spark discussion through collaborative new product development (otherwise known as "hacking") generates a great deal of positive feedback. The result is a spike in consumer generated marketing, and a steady stream of collaborative ideation that gives consumers a voice in the direction of 'their' company." An Interview With An Innovator | Stephen Smith of HDBizBlog http://tinyurl.com/3dqkma

Blog:

Collaborative Ideation, [ http://collaborativeideation.com ] , is a tumblelog I use to synthesize voice and perspective for the various social networks within which I participate.

Ryan Rasmussen’s Specialties:

social media optimization and engagement, public relations 2.0, corporate development, long-term strategy, emerging media research and development, corporate intelligence, collaborative new product development, word-of-mouth marketing, business in persistent virtual worlds, blogging

Ryan Rasmussen’s Experience

Senior Analyst

Zocalo Group

(Privately Held; 11-50 employees; Marketing and Advertising industry)

April 2008 — Present (4 months)

Zocalo Group helps companies, organizations and brands create sustainable word of mouth and customer evangelism.
Emerging Media Specialist

Levenger

(Retail industry)

September 2006 — April 2008 (1 year 8 months)

• monitor emergent communication and information technologies and interactive social medias to forecast strategic opportunities and receive early warnings for brand health.

• conspire with communities to collaboratively brainstorm and prototype new products and services through co-creation
• identify key influencers and seed ideas to elicit brand evangelism within vocal customer networks

• develop strategies to leverage emergent social platforms and implement all steps required to foster consumer generated marketing and social media optimization

• apply interactive 2.0 and 3.d technologies to extend brand relationships and create meaningful interactions with both key influencers and customer evangelists

• foster innovation as internal evangelist, reporting developing pervasive technologies and crowd-sourcing intelligence back to respective departments
Retail Co-Manager

Levenger

(Privately Held; 201-500 employees; Retail industry)

July 2006 — April 2008 (1 year 10 months)
Co-Author

The Age of Conversation

(Public Company; Marketing and Advertising industry)

January 2007 — August 2007 (8 months)

The Age of Conversation is a book resulting from the collaboration of 100 innovative interactive social media bloggers. Each contributor was asked to submit a piece about how social medias and interactive consumer generated marketing and engagement are affecting traditional one-way marketing, public relations, and brand management.
Assistant Store Manager

Levenger

(Privately Held; 201-500 employees; Retail industry)

September 2004 — July 2006 (1 year 11 months)

Ryan Rasmussen’s Education

Bowling Green State University

BFA, Studio, 1998 — 2003

specialization in critical study of English dramatic literature

Activities and Societies:

Glassblowing, Jazz Ensembles, Freelance Regional Theatre Prop-maker, Honors society

Additional Information

Ryan Rasmussen’s Websites:

Ryan Rasmussen’s Interests:

social media optimization, public relations 2.0, collaborative new product development, enterprise 2.0, technology consulting, brand management, word of mouth marketing, virtual world commerce, 3.d, product design and testing, social network visualization, collaborative ideation, blogstorming, co-creation, peer production, open innovation, brainstorming