Co-Founder & CEO at Trade-Discount.fr
Grenoble Area, France
- Current
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- Co-Founder & CEO at Trade-Discount.fr
- Past
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- SEM Consultant at Found Agency
- Marketing Assistant at Shafston International College
- Marketing Manager at NetQuattro Sports - www.fitnessboutique.com
- Product Manager’s Assistant at STI Plastics
- Education
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- Institut d'Administration des Entreprises
- Université Pierre Mendès-France (Grenoble II)
- Recommended
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5 people have recommended Raphaël - Connections
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54
connections
- Industry
- Internet
- Websites
Raphaël Boucher’s Summary
Webmarketing and business development specialist with several years success in managing marketing strategy of websites, I have acquired a strong knowledge of:
- Search Engine Marketing, Search Engine Optimization, display advertisement, shopbots and affiliation management to drain qualified Internet traffic
- Direct marketing techniques ability to develop customer’s confidence or recruitment
- Websites commercial dynamism to improve web surfers interest and create traffic
- Management
Rigorous and result oriented, I work hard to ensure that the e-marketing campaigns generate a return on investment increasingly efficient.
Sportsman by nature, my strenghts are, as for sport, discipline, performance, the will and the involvement in a teamwork.
If you are interested in my profile and wish to contact me (for any reasons!), please feel free to do so!
Sincerely,
Raphaël
Raphaël Boucher’s Specialties:
Webmarketing :
S.E.M, S.E.O, Keywording, shopbots, affiliate marketing, advertising, blogs, Web 2.0, Viral Marketing, e-mailing, display
Business development :
Partnership, news services, new markets.
Management
Raphaël Boucher’s Experience
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Co-Founder & CEO
Trade-Discount.fr
(Internet industry)
April 2009 — Present (4 months)
www.trade-discount.fr
Online Shop on http://stores.shop.ebay.fr/La-Boutique-TRADE-DISCOUNT -
SEM Consultant
Found Agency
(Privately Held; Internet industry)
October 2008 — March 2009 (6 months)
The Found Agency (www.foundagency.com) is a premier Australian search engine marketing agency (SEM), specialising in paid search (pay-per-click) marketing and search engine optimisation (SEO).
- Development and management of Search Engine Advertising campaigns
- Development of search proposals/recommendations based on program objectives
- Preparing and organising client rankings and traffic reports
- Continual internal liaison between management, sales and technical staff
- Analysing and optimising associated campaigns -
Marketing Assistant
Shafston International College
(Education Management industry)
August 2008 — September 2008 (2 months)
Shafston International College was established in 1996 and has grown to be the largest College of its type in Australia with over 50,000 students having attended since it's inception.
- Counselling of students
o Regarding career options and university pathways
o Promoting and selling Shafston products
o Promoting Shafston sport activities
- Administrative support to the Marketing department Manager
o Providing administrative and secretarial support as required to the Marketing Manager
o Answer the telephone and redirect the call to the appropriate person -
Marketing Manager
NetQuattro Sports - www.fitnessboutique.com
(Internet industry)
October 2003 — April 2008 (4 years 7 months)
NetQuattro Sports is the European leader in the distribution of fitness articles on the Internet since 2000.
- European marketing and communication budget development and management
o Researched and developed an annual media plan
o Negotiated and purchased advertising space
o Reported, analysed and optimised investments
- Internet Traffic Manager
o Sponsored Links (Google Adwords, Yahoo Search Marketing, Miva, MSN)
o XML feed on shopbots (Shopping.com, Shopzilla, Froogle, Kelkoo, LeGuide.com…)
o Web advertising on gates sites (AOL, Lycos…)
o Affiliation programs (Tradedoubler, Netaffiliation)
o S.E.O project management
- Creating and implementing marketing campaigns for websites
o E-mailing and customer’s confidence development
o Viral Marketing (videos, games, blogs, social networks…)
- Business Development
o Selling advertising spaces
- Corporate blog development : http://blog.fitnessboutique.fr
- Management of a busy and dynamic team -
Product Manager’s Assistant
STI Plastics
(Plastics industry)
April 2002 — September 2002 (6 months)
STI Plastics is an expert company in the processing of thermoplastics for over 20 years. It targets the medical market, packaging and industrial sectors.
- Completion of a study on the market in France pill box
o Defining the objective of the market study
o Internal and external study documentary
o Qualitative study: maintaining face-to-face, consumer panel
o Quantitative study: implementation and administration of a questionnaire
o Analysis of results
o Presentation of the results and policy recommendations
- Achieving PILBOX brochures for pharmacists
o Realization of the specifications for the design studio
o Call for tenders (printers)
o Negotiation with printers
o “Pass for Press” validation
Raphaël Boucher’s Education
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Institut d'Administration des Entreprises
Master’s Degree at IAE - Graduate School of Management in Grenoble , Diploma of Marketing Engineering , 2001 — 2002
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Université Pierre Mendès-France (Grenoble II)
Honors degrees at UPMF , Diploma of Economics Science and Marketing , 2000 — 2001
Additional Information
Raphaël Boucher’s Websites:
Raphaël Boucher’s Interests:
Webmarketing & Business Development
Raphaël Boucher’s Groups:
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LinkedSEO -
Google Group -
Search Engine Strategies Conference & Expo -
eMarketing Association Network -
SearchEngineWatch.com Forums
Raphaël Boucher’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
