
VP of Product Development at Boxbe
Greater Seattle Area

VP of Product Development at Boxbe
Greater Seattle Area
My passion is conceptualizing and deploying consumer Internet products and I've been creating consumer Internet products since 1995 that run the gamut from personals, online retail, community building to communications. I'm always looking for a new challenge.
Product management, product design, multivariate testing, viral marketing, email marketing, building community, social media, incentive systems, blogging, blog marketing.
(Internet industry)
September 2008 — Present (11 months)
VP of Product
- Drove product requirements and marketing strategy to grow Boxbe's member base.
- Designed viral mechanisms into core product to increase Boxbe's growth.
- Led multivariate testing efforts to assess and iterate copy/UI of website.
- Led expansion of Boxbe into Gmail, Google Apps and AOL Mail.
CFO
- Responsible for planning, creation and execution of financial plan.
- Doubled company financial runway through a mixture of HR and operational cost reductions.
- Coordinated HR functions, payroll, taxes.
(Internet industry)
June 2007 — August 2008 (1 year 3 months)
- Led relaunch of Boxbe including new design, features, and workflows.
- Refocused product on protecting existing email addresses, resulting in increased growth.
- Coordinated and crafted messaging language.
- Deployed, wrote Wordpress based blog.
- Managed Boxbe social media presence, monitoring and response.
(Internet industry)
May 2006 — January 2008 (1 year 9 months)
Works with clients to build grass roots marketing campaigns, incentive systems and online communities.
Clients included Wetpaint, Boxbe and other social media startups.
(Public Company; EBAY; Internet industry)
March 2004 — July 2005 (1 year 5 months)
- Responsible for planning, prioritizing and implementing new features, bug fixes and user interface.
- Responsible for increasing quantity and quality of product reviews.
- Responsible for growing bottom line revenue.
- Wrote and implemented new business plan for Epinions.
- Wrote product requirements documents for business plan.
- Launched RSS feeds of reviews.
- Launched Epinions message boards to facilitate intra-community communication.
- Planned quarterly member chats and bi-coastal meet-ups to promote member contribution.
- Created and enforced policies regarding site usage.
- Created year end gift program for most prolific members.
- Implemented Sarbanes-Oxley requirements for internal and external tools.
(Public Company; 1001-5000 employees; yhoo; Internet industry)
April 1999 — June 2001 (2 years 3 months)
Led team that built Yahoo! Shopping computers and electronics data centric pages.
(Public Company; 1001-5000 employees; yhoo; Internet industry)
April 1996 — April 1999 (3 years 1 month)
Created and maintained ontology and web site additions of Computers and Internet categories of the Yahoo! directory.
(Public Company; 1001-5000 employees; yhoo; Internet industry)
April 1996 — December 1998 (2 years 9 months)
Created surfer training program and trained all incoming surfers.
(Public Company; 11-50 employees; Internet industry)
May 1995 — August 1995 (4 months)
BA , Political Science , 1991 — 1996
TA for Telecommunications class on pre-Web internet.
Spearheaded project to get $10 million in grant funds to rewire and update computing facilities on campus.
WBGU DJ on student run FM radio station.