
Co-Owner, Pathmaker Marketing, LLC
United States

Co-Owner, Pathmaker Marketing, LLC
United States
The primary objective of my professional life is to undergird faith-based, not-for-profit organizations with the marketing skills and capacities they need to grow, mature and expand their revenues, reach and scope, particularly online. I do this with a specific focus on the internet, in order to leverage the expanding number of web-based opportunities that exist on behalf of my clients and partnerships. I'll employ a specific conversion-based approach to your website, to help you turn it into a true marketing tool to expand and enlarge your ministry. I'll assist you with asset generation, namely qualified leads or names for your lists, sales, donations, registrants, etc. I'll look at your overall presence on the internet, with the objective of establishing a dominant position across strategic keywords. I'll use email marketing to drive your online efundraising and support your off-line fundraising efforts. I'll employ search engine optimization and pay-per-click advertising to drive qualified traffic to your website. My goal overall is to help your charity grow online, and leverage the online world to help you grow overall.
I'm a Certified Landing Page Optimization Expert by MEC Labs, a Certified Email Marketing Expert by MEC Labs, and a Not-for-Profit Marketing Specialist, with over 25 years of experience serving charitable organizations. I've been emarketing and efundraising exclusively now for nearly 6 years.
(Marketing and Advertising industry)
June 2007 — Present (2 years 6 months)
Pathmaker Marketing provides strategic internet marketing and efundraising services to not-for-profit organizations internationally.
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
January 2006 — April 2007 (1 year 4 months)
(Marketing and Advertising industry)
2003 — 2007 (4 years )
(Privately Held; 11-50 employees; Internet industry)
2003 — 2006 (3 years )
(Non-Profit; 11-50 employees; Publishing industry)
May 1986 — December 2003 (17 years 8 months)
1983 — 1986
1982 — 1982
1981 — 1982
1977 — 1981
internet marketing, birdwatching, traveling
Professionally Certified as a Landing Page Optimization Expert by Marketing Experiments Corp.
Professionally Certified as a Email Marketing Expert by Marketing Experiments Corp.