Randall Bennington

AUDIENCE DEVELOPMENT MANAGER at CondeNet

Location: Greater New York City Area
Industry: Online Media

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Randall Bennington's Overview

Current

AUDIENCE DEVELOPMENT MANAGER at Conde Nast

Past

DATABASE OPERATIONS AND APPLIED ANALYTICS at Conde Nast
E-MAIL COMMUNICATIONS MANAGER at Conde Nast
CO-FOUNDER & SENIOR PARTNER at Free Market Media

ADMINISTRATIVE MANGER at Prudential Real Estate
MANAGER AND COOK at Barry’s Steaks and Hoagies
HEAD OF NEW BUSINESS DEVELOPMENT at Warren McKenna Design Group, Inc.

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Education

Cardiff University / Prifysgol Caerdydd
Temple University - Fox School of Business and Management
Loyola University of Chicago

Saint Joseph's Prepatory School

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Recommendations

1 person has recommended Randall

Connections

184 connections

Websites

Blog

To change the way in which the advertising conversation takes place. To not only make advertising smarter, targeted, and streamlined across mediums; but more so, to make it beautiful.

Specialties

Technical Skills - SEO/SEM, Omniture, Google Analytics, HTML5, XML, CSS, SQL (Oracle & MySQL), JavaScript, LAMP (PHP), Wordpress

Business Skills - Stakeholder & Vendor negotiations, Web Traffic Forecasting, Departmental Budgeting

Statistical Skills - SAS, Gauss, MatLab, auto-regressive, Probit/Tobit, Panel, non-linear and threshold

AUDIENCE DEVELOPMENT MANAGER

Conde Nast

Privately Held; 1001-5000 employees; Publishing industry

April 2010 – Present (1 year 10 months)

- Manage marketing budget of $2.1 million for audience development and inventory fulfillment on behalf of 16 Brands
- Model site traffic to forecast the 2011 & 2012 Audience Development budgets, based on SEO, social media, syndication, email, and paid traffic
- Allocate billions of remnant/house impressions for consumer marketing; negotiate agreements between ad operations, marketing directors, brand editors and publishers
- Lead the initiative to place 9 Condé Nast titles in the launch of StumbleUpon Channels, a free syndication source that counts towards DART impressions and comScore audience

DATABASE OPERATIONS AND APPLIED ANALYTICS

Conde Nast

Privately Held; 1001-5000 employees; Publishing industry

February 2009 – April 2010 (1 year 3 months)

- Analyzed 15 million member customer profile database for sales, consumer marketing, and brand marketing departments
- Prepared direct mail lists for seasonal and renewal mailing campaigns for 11 titles
- Developed a “Churn Report” illustrating monthly e-mail drops and ads by source
- Created SAS scoring code to test user performance by source, which identified where our most active users came from, and which sources provided sub-optimal names
- Conducted a “Deliverability and Display Continuity” study creating

E-MAIL COMMUNICATIONS MANAGER

Conde Nast

Privately Held; 1001-5000 employees; Publishing industry

January 2008 – February 2009 (1 year 2 months)

- Handled email newsletters, subscription offers, and sweepstakes promotions for GQ, Wired, Gourmet, Details, and Architectural Digest
- Increased Gourmet Scoop open rate from 12% to 43%, by cutting 15% of dormant emails
- Coded and managed the Cookie Pregnancy Newsletter and Sweepstakes; opens rates averaged 70%, and was the best subscription yielding program of the year at 12% gross
- White-listed the new IP mailing addresses for AOL, Hotmail/MSN, and Gmail; successfully sending 50 thousand impressions to each and receiving fewer than 2 junk/spam complaints

CO-FOUNDER & SENIOR PARTNER

Free Market Media

February 2006 – December 2007 (1 year 11 months)

Founded a Web Analytics firm that tracked brand awareness and social opinion across the popular social networking sites MySpace, Facebook, and Twitter, as well on blogs and social forums. We helped our clients engage with their audiences in a conversation by locating their most interested parties and then providing the tools to bring the community under one roof.

Highlights:

- Developed a good/bad connotation matrix used to model social opinion.

- Created a custom search spider to monitor a database of 100MM web pages, feeds, and individuals.

- Reduced the latency between post and analysis to 5 minutes.

ADMINISTRATIVE MANGER

Prudential Real Estate

Public Company; 10,001+ employees; PRU; Insurance industry

September 2005 – December 2006 (1 year 4 months)

Worked in the Home office for the Fox and Roach division. In addition to my regular office duties I was also kept the web site maintained, I was the primary mortgage filer, and I took care of all the paper work related to the taxes, liens, and deed transfer.

MANAGER AND COOK

Barry’s Steaks and Hoagies

April 1995 – August 2004 (9 years 5 months)

Barry’s is a family owned Philadelphia Cheese Steak and Hoagie restaurant, with seating for thirty. I worked here initially as a short order cook and cashier during high school. Returning I also assumed managerial responsibilities including scheduling, payroll, vendor relations, and supervising a working crew of six. During that time I created a website, launched an online marketing campaign, and developed a brand image that was faithfully repeated across menus, cards, bags, and private label soda labels.

HEAD OF NEW BUSINESS DEVELOPMENT

Warren McKenna Design Group, Inc.

Privately Held; 1-10 employees; Marketing and Advertising industry

March 2002 – September 2002 (7 months)

- Interned at a Startup Branding and Design firm targeted to non-profit, trade, and educational organizations; with core competences in both print and online mediums we sought to unify the two worlds into a seamless marketing message.

- Staring with a cold-call list of 3 thousand organizations in the local Chicago area, I scheduled several sales meetings on behalf of our principal Warren McKenna, assisted in the proposal writing process, and was the first line of contact for all of our clients.