Digital Product Manager at The Berry Company
Cincinnati Area
- Current
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- Digital Product Manager at The Berry Company
- Principal Consultant at TWMDC Consulting
- Past
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- Executive Director - Volunteer Position at The Future United
- Director of Marketing - The Futuring and Innovation Center at American Cancer Society
- Strategy Consultant at Richard Nader Entertainment
2 more...
- Education
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- The George Washington University
- Universtiy of South Florida
- Recommended
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9 people have recommended Randal - Connections
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262
connections
- Industry
- Marketing and Advertising
- Websites
Randal Moss’s Summary
I am a digital marketing professional with over a decade of experience in marketing build brands, driving customer revenue, and managing client relationships.
I am a nationally recognized online digital marketing and advertising professional having presented extensively at national conferences such as SXSW, and running training for the American Marketing Association.
My experiences include managing and delivering numerous projects based on a host of technologies including; SEM Campaigns, Mobile Devices, Social Networks (white label and mass media), Online Communities, User Generated Content, Virtual Environments, Loyalty Programs, and E-mail marketing.
Client Experience: Ethicon Endo Surgery (Johnson & Johnson), AIDS Research Alliance, American Association of Medical Colleges, Financial Care Inc, The United States Congress.
Randal Moss’s Specialties:
My skills include digital marketing strategy development, team leadership, the ability to turn high level information into collateral, and client relationship management.
I have experience with New Business Development, Interactive CGM / UCG Initiatives, Integrated Campaigns, Email / Direct Mail Marketing, Google AdWords Professional, Viral Marketing, SEO / SEM Execution and Strategy, Cross Functional Team Management, Project Management.
Randal Moss’s Experience
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Digital Product Manager
The Berry Company
(Public Company; Marketing and Advertising industry)
March 2009 — Present (5 months)
I am currently working with a team of advertising and marketing professionals to develop, test, and launch online digital marketing products and solutions for the 3,500+ clients we currently serve, as well as forecast and beta test new products that will expand market-share and drive measurable value back to the advertisers.
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Principal Consultant
TWMDC Consulting
(Think Tanks industry)
August 2007 — Present (2 years)
TWMDC Consulting is a boutique firm that provides private and public sector clients with online marketing strategic plans, multi-channel marketing solutions, and new media presentations.
- Successfully delivered tailored marketing presentations to executive leadership based on client-identified knowledge gaps, current market placement, growth goals, securing contracts and exceeding expectations.
- Provided strategies for: SEO / SEM, Direct E-mail / Mail, Word of Mouth, CRM, Mobile, Loyalty / Retention.
- Representative clients: Ethicon Endo Surgery, AIDS Research Alliance, American Association of Medical Colleges, Entrust America (Financial Protective Services), and The United States Congress.
Additional Information
Randal Moss’s Websites:
Randal Moss’s Honors:
* Webloggsinc Perfect Pitch competition - 2nd Place
* National Human Services Assembly - Excellence in Technology Innovation
* ePhillanthropy Foundation - Honorable Mention in Community Building Campaign
* State of Play - Community Architecture Award Winner
* 3 time SXSW panelist
* 4 time American Marketing Association guest speaker
* Keynote Speaker at HeSCA 2008
* Corporation for National and Community Service Expert Reviewer - 2008 grants
* USC Anenberg Scool of Communication Expert Reviewer - 2008 community works
