
entrepreneur / chief brand architect / presidential-grade copywriter / celtic guitarist
Greater San Diego Area

entrepreneur / chief brand architect / presidential-grade copywriter / celtic guitarist
Greater San Diego Area
Senior Communications Executive offering over 10 years of experience with accelerating sales cycles for defense, entertainment, technology, and nonprofit corporations through strategic branding, integrated marketing communications, event planning and management, and marketing services. Strong creative direction expertise and background in new media design management. Accomplished in championing growth and evangelizing organizations and products. Excellent communicator with solid record of contributions leading to improved financial performance, and strengthened brand loyalty and reputation.
(Non-Profit; Entertainment industry)
January 2008 — Present (5 months)
EMC is a startup nonprofit association dedicated to advancing the entertainment software business in the United States.
SELECTED RESPONSIBILITIES
• Developing foundation for nonprofit mutual benefit corporation.
• Evaluating candidates for founding board, advisors, and chief executive.
(Marketing and Advertising industry)
2002 — Present (6 years)
Heretic accelerates sales cycles for defense and entertainment ventures through integrated communications and reputation management.
SELECTED PROJECTS
• Crafted messages from the President of the Untied States, approved by White House, for United States Navy veterans reunion in Las Vegas.
• Positioned award-winning musicians, supporting audience development and national tour. Artists nominated for second Best Album award.
• Wrote product press release for award-winning Microsoft-licensed entertainment software firm, supporting most successful publicity effort.
• Designed product brand identity for multibillion-dollar S&P 400 defense technology firm, supporting multimillion-dollar contract acquisition.
• Developed business and marketing plans for restaurant and lounge, enabling successful acquisition of capital from angel investors.
(Self-Employed; Music industry)
January 1996 — Present (12 years 5 months)
Composes and performs original Celtic music for guitar.
(Non-Profit; 11-50 employees; Entertainment industry)
May 2006 — January 2008 (1 year 9 months)
IGDA connects members with peers, promotes professional development, and advocates on critical issues.
SELECTED RESULTS
• Transformed chapter into monthly producer of events with volunteer board of directors recruited from community.
• Produced largest events with over 200 senior and executive attendees, including guest celebrities, thought leaders, and change agents, at Qualcomm Auditorium, San Diego Convention Center, and local venues.
• Increased website visits by 1,200%, sales leads by 1,000%, and registrant-to-attendee conversion ratio above 90%.
• Obtained industry-leading executives from major entertainment companies, including Disney, Sony, and Midway, as guest speakers. Selected guests included: Dave Halverson, Francesca Reyes, Geoff Keighley, John Baez, Kaiser Hwang, Paul Semel, Raph Koster, Rory McGuire, Steve Crane, and Warren Spector.
(Self-Employed; Marketing and Advertising industry)
1997 — 2002 (5 years)
Consulted with startup and emerging technology companies.
SELECTED RESULTS
• Increased awareness, revenue, and facilitated customer support for telecom and infotech companies by designing, developing, and managing corporate websites using HTML, PHP, and MySQL.
• Improved usability for web-enabled casual entertainment software by designing graphical user interfaces using HTML and Photoshop.
• Also designed corporate brand identity systems for all clients.
Certificate, Nonprofit Management, 2008 — 2008 (expected)
Certificate, Meeting and Event Planning, 2007 — 2007
Advertising, Business, Marketing, Merchandising, Sales 2002 — 2007
• Certificate, Retail Sales (earned Aug 2007)
• Certificate, Advertising, Marketing, and Merchandising (May 2008)
• A.A. Advertising, Marketing, and Merchandising (Jul 2008)
• A.A. Business (Jul 2008)
Business Administration 2002 — 2002
• Workshop, Point Loma Nazarene University (completed 2002)
• Workshop, National University (completed 2002)
• Comic-Con International (Programming Associate; July 2007)
• Committee for Skeptical Inquiry (Former Member)
* Community Managers Group (Member)
• Consumer Electronics Association (CES 2008 Facebook Group Manager)
• International Game Developers Association (Former Member)
• National Association of Photoshop Professionals (Former Member)
• San Diego Military Advisory Council (Member)
• Society of Digital Artists (Former Member)