
Online Sales and Marketing
Raleigh-Durham, North Carolina Area

Online Sales and Marketing
Raleigh-Durham, North Carolina Area
Extensive online marketing and consulting experience. Ability to create, foster and advance teams. Entrepreneurial spirit. Thrives in diverse and challenging environments. Proven business leader.
Enjoys challenging environments and engagements that require mastery of technical skills, collaboration with peers, and exceeding expectations.
(Privately Held; Consumer Electronics industry)
November 2007 — February 2009 (1 year 4 months)
Recruited by founder to create new position as lead of online sales and marketing. Develop optimized promotional campaigns using analytics from AdWords and visitor statistics.
- Key Accomplishments -
Built and launched first targeted online customer acquisition campaign, including e-mail initiatives.
Realized sevenfold increase in revenue to advertising dollar ratio for Web orders through continual optimization of Google AdWords campaign.
Implemented Web-based feedback system to track customer comments, using information to improve site and identify loyal customers.
(Real Estate industry)
April 2005 — November 2007 (2 years 8 months)
Targeted potential home buyers interested in relocating to area by publishing location-specific content and blog posts. Generated all leads and marketing from Web site. Directed content production of employee who assisted in process.
- Key Accomplishments -
Created CMS based website and achieved top 10 listing on Google search within 90 days through strategic search engine optimization for target keywords.
Closed first (in local MLS area) real estate contract with 100% digital signatures, enabling faster completion, less error, and negating in-person contract delivery requirement. Catalyst for new way of conducting real estate transactions at brokerage.
(Computer & Network Security industry)
November 2001 — May 2003 (1 year 7 months)
Independent Consultant
Improved clients’ competitiveness and productivity by analyzing existing IT infrastructure and integrating recommendation into new information system design. Network integration projects.
(Public Company; 201-500 employees; SNWL; Computer & Network Security industry)
March 2001 — November 2001 (9 months)
Worked with EMEA and APLA sales group to close strategic enterprise accounts. Served as technical lead of international sales team.
Provided international customers with onsite demos of SonicWALL products including integration of SonicWALL GMS (Global Management System) into customer networks.
Directed local Systems Engineers with remote customers, provided engineers with the resources necessary to successfully engage customers.
Developed curriculum and set up networking lab for teaching customers GMS product. Provided first customer oriented GMS class for SonicWALL.
(Information Technology and Services industry)
January 1998 — March 2001 (3 years 3 months)
- Built company from startup to profitability in 4 months. $1M revenue 98, $5M revenue 99, $12M 00.
- Successfully sold company to SonicWALL (NASDAQ:SNWL) March 2001.
- Designed and built $250k Network Operations Center from the ground up. The NOC was the focal point of management and administration of all Ignyte customers. The NOC consisted of redundant communication lines (IP, voice, fax, video conferencing), 24x7 staffing by highly trained network engineers, and redundant management servers and management nodes throughout the country.
- Developed and implemented core managed service offerings including managed firewall services, managed network monitoring service, intrusion detection service, managed Internet access service.
- Closed $2M in private equity funding
- Provided outsourced “Rent-a-CTO” services to Application Service Providers, Web Hosting Providers, Wireless Broadband Providers, Venture Capital groups, and many other types of companies.
BS , Mechanical Engineering , 1993 — 1995
Web analytics, triathlon, kiteboarding, photography