President at Geared Local
Raleigh-Durham, North Carolina Area
- Current
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- Director of Traffic at Strategic Profits
- President at Geared Local
- President at Cybermedia Marketing
- Past
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- Vice President at Pointshop.com
- Senior Engineer at Mediaspan / First Media Works
- Director of e-Marketing at nSyndicate Inc.
- Director of Technology Development at nSyndicate Inc
- Chief Marketing Officer at Millenium Capital Quest
- Owner at Meriden Bicycle Center
- Education
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- The University of Connecticut
- Central Connecticut State University
- Orville H. Platt High School
- Recommended
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11 people have recommended Teddy - Connections
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120
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- Industry
- Internet
- Websites
Teddy Garcia’s Summary
I am the rare breed of business consultant that offers a strong marketing background with an equally strong technical backgorund as a programmer combined with real world experience as an entrepreneur and owner of several businesses.
I'm an idea generating machine that can provide solutions to your business problems on the fly. Most of my clients consider me part of their team and one of their most trusted advisors.
I'm fascinated by ideas and I am often able to find connections between seemingly disparate things. I love to learn constantly which allows me to thrive in new and constantly changing environments. I have a very strategic mind and can quickly identify the relavant patterns and issues a business (or individual) is facing and then focus on doing the necessary research to come up with a workable plan or system to resolve the problem.
I am an independent, ingenious and confident self-starter. At times I can be intense and driven by a strong sense of urgency but I am always confident of my ability to handle problems and deal with people.
Teddy Garcia’s Specialties:
Internet Marketing: SEO, PPC, Paid Inclusion, Affilate Programs, Blogging, Web2.0,Web Analytics,e-mail newsletters
Programming: Application Design and Specifications, .Net Programming (vb.net & c#), AJAX, XML, Classic ASP, HTML, Javascript, CSS, SQL Server, Oracle, IIS
Small Business Management: HR, Accounting, Purchasing, Finance, Traditional Marketing
Teddy Garcia’s Experience
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Director of Traffic
Strategic Profits
(Internet industry)
December 2008 — Present (1 year )
In charge of driving traffic to all of Strategic Profit's web properties and products thru PPC, SEO, Video syndication, Media Buys and Social Media Marketing.
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President
Geared Local
(Internet industry)
January 2008 — Present (1 year 11 months)
GearedLocal.com helps local offline business owners leverage the Internet to convert local online prospects into offline in-store customers.
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President
Cybermedia Marketing
(Internet industry)
August 1995 — Present (14 years 4 months)
Internet Marketing, web site design, application development and business consulting firm
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Vice President
Pointshop.com
(Privately Held; 11-50 employees; Internet industry)
August 2004 — January 2008 (3 years 6 months)
Online Shopping Mall and provider of e-commerce shopping cart platforms and other internet related services.
Major Accomplishments:
• Created a new division to offer Pay Per Click Search Management for Merchants in 2005.
• Implemented multi-media marketing campaigns which have resulted in 30% sales growth year over year
• Recruited and managed outsourcing of overseas development teams.
• Architected and managed the migration of our shopping cart software from Classic ASP to ASP.Net 2.0.
• Negotiated strategic partnership agreements with Verisign, Live Person, Paypal, Yahoo and other 3rd party vendors.
• Designed and Developed several custom applications including an obituaries portal for a local radio station ownership group (TodaysObituaries.com), a Consultant Management application for a multi-level, home party company, and an order management system for one of our largest merchants. -
Senior Engineer
Mediaspan / First Media Works
(Privately Held; 51-200 employees; Internet industry)
November 2002 — August 2004 (1 year 10 months)
· Develop user interface design standards and specifications.
· Create and maintain documentation for all web projects.
· Maintain and enhance existing Radio Station Website Content Management System
Accomplishments:
· Designed, developed, and launched a loyal listener web application for radio stations in 3 months.
· Successfully moved production server equipment cross-country to a new data center facility with no down time.
· Designed and developed a charity auction platform which raised over $100,000 in 3 weeks for the March of Dimes.
· Designed and developed collateral material and offline demos for the company product catalog and trade shows.
· Integrated our e-commerce platform with other vendors in a co-branded manner in order to leverage each other’s customer base. -
Director of e-Marketing
nSyndicate Inc.
(Privately Held; 11-50 employees; Internet industry)
April 2001 — November 2002 (1 year 8 months)
Responsibilitites:
· Search engine optimization
· Manage Goto.com Pay Per Click Ads
· Price comparison engine integration
· Banner ad creation and placement
· Affiliate program creation and management
· Weekly email newsletter design and delivery
· Establishing strategic partnerships
Accomplishments:
· Signed up 208 new syndicates in less than a year.
· Grew average monthly sales from $10,231 to $107,421 in less then 1 year for our primary house brand website.
· Generated 62,354 new retail customers in a year.
· Averaged 60% open rates, 30% click thru rates and 5% conversions from weekly emails.
· Increased average order size from $28.47 to $58.61
· Redesigned checkout process to reduce shopping cart abandonment by 32%
· Recruited 2901affiliate program members. -
Director of Technology Development
nSyndicate Inc
(Privately Held; 11-50 employees; Internet industry)
November 1999 — November 2001 (2 years 1 month)
Responsibilities:
· Design and develop a syndicatable e-commerce storefront platform used by Internet portals and radio stations to sell CD’s, DVDs, VHS tapes and video games under their own brand name.
· Consulted directly with the CEO and CTO on all project development initiatives, providing input on company direction, business plan execution, venture capital funding and product positioning
· Manage, mentor and train a team of graphic designers and web developers
Accomplishments:
· Designed and developed a content delivery system designed to allow syndicates to display content on their primary website which could then be managed and updated easily by our content editors.
· Designed and developed several artist showcase websites for up and coming artists (Nickelback, Staind, Linkin Park) which increased advertising revenues from record labels.
- Assisted in the sale of the Music Store platform to Spun.com in 2001. Original design still in use today. -
Chief Marketing Officer
Millenium Capital Quest
(Privately Held; 1-10 employees; Financial Services industry)
October 1997 — April 2001 (3 years 7 months)
Responsibilities:
· Responsible for the overall marketing, planning, design, and media purchasing for the company.
· Created, managed and maintained all corporate websites.
· Managed email marketing campaigns and search engine placement.
Accomplishments:
· Created over 40 websites for company clients, some of which raised up to $5 million dollars in venture capital.
· Developed a Direct Public Offering listing and investment portal application.
· Learned the processes for financing and promoting startup and early-stage companies thru direct public offerings.
· Researched and recommended hardware, software, and peripheral purchases. -
Owner
Meriden Bicycle Center
(Privately Held; 1-10 employees; Sporting Goods industry)
February 1995 — February 1998 (3 years 1 month)
Owned and Operated a Retail Bicycle Store
Accomplishments:
· Purchased bicycle store I worked at as a teenager at age 23.
· Obtained private financing
· Increased previous owner’s sales by 200% the first year.
· Expanded from 800 sq. ft. to 1800 sq. ft. location after 1st year
· Organized Bicycle Safety Events with local schools and at city festivals
· Built my first Web application and shopping cart in 1997 to allow customers to select and order bicycle parts and schedule repairs.
· Successfully sold business after 3 years for three times its purchase price.
Teddy Garcia’s Education
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The University of Connecticut
BS , Marketing, Computer Science , 1990 — 1996
- Activities and Societies:
- Tau Kappa Epsilon (TKE), Ski Club
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Central Connecticut State University
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Orville H. Platt High School
Additional Information
Teddy Garcia’s Websites:
Teddy Garcia’s Interests:
Internet Marketing, Web Technologies, Mtn. Biking, Snowboarding, Drummer, Live Music, Billiards, Working out
Teddy Garcia’s Groups:
Founder of the Triangle Internet Marketing Mastermind Group, Strategic Profits
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LinkedSEO -
Google Group -
eMarketing Association Network -
MarketingExperiments Optimization -
Online Advertising Professionals -
Online Lead Generation -
Linking Raleigh, NC
Teddy Garcia’s Honors:
Marketing Experiments Certified Paid Search Consultant
Teddy Garcia’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
