Branding & Communication Strategy; Blogs & Social Media Strategy
India
- Current
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- Founder & Director at Scenario Consulting Private Limited - Pitchh.com; Blogworks; Scenario
- Past
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- Partner Associate at Genesis Burson-Marsteller
- Director - Strategy & Business Development at Integrated Brand Comm
- Owner at Scenario Communication Partners (Sole Proprietorship)
- Corporate Manager - Communication & Promotions at Old World Hospitality (Habitat World, IHC; Chor Bizarre and others)
- Head Corporate Communication at Vignette
- Manager - Sales at Mediascope Representations
- Senior Executive at Outlook Magazine
- Executive - Response at The Times of India
- Education
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- Delhi Vishwavidyalaya
- Recommended
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6 people have recommended Rajesh - Connections
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214
connections
- Industry
- Management Consulting
- Websites
Rajesh Lalwani’s Summary
A marketing communication professional, Rajesh is the Managing Director of Scenario Consulting Private Limited which delivers a variety of strategic marketing, communication and public relations offerings, consistent in their high quality & impact.
The company runs Blogworks, which provides strategic social media solutions to brands, corporates & media houses and Pitchh.com, an online platform connecting brands & agencies.
Rajesh has nearly 15 years of media, communication and marketing experiences and has worked for some of the best media, entertainment and communication companies in India, managing prominent global brands.
Rajesh has a keen interest in emergent communication - word-of- mouth, blogs, social media- and his firm Scenario Consulting is amongst the select few who have a strategic approach for handling 'conversational communication & marketing' along with mainstream marketing, branding & public relations.
Besides penning his thoughts for the popular 'Rajesh @ Blogworks' blog where he discusses conversational marketing, communication, public relations and fun, Rajesh regularly contributes to top publications and is often quoted in both print & the electronic media regarding his views on social media and marketing. Rajesh often speaks at seminars and teaches public relations and social media. You can leave your requests for talks, articles, workshops and teaching assignments here.
Rajesh has eclectic tastes in life and he loves reiki, trees, yoga, reflexology and tea, just as much as he loves horses, polo (doesn't play, yet), movies and more...
He is presently located in New Delhi, India and can be reached at rajesh.lalwani@blogworks.in
Rajesh Lalwani’s Specialties:
Blog & Social Media Strategy; Corporate and Brand Reputation; Branding; Creative Marketing
Rajesh Lalwani’s Experience
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Founder & Director
Scenario Consulting Private Limited - Pitchh.com; Blogworks; Scenario
(Public Relations and Communications industry)
July 2006 — Present (3 years 5 months)
Our offering @ Pitchh.com
Pitchh is a business utility - a high impact, global platform that lets brands & organizations connect with the right communication and marketing partners, across streams of advertising, public relations, marketing, below the line, allied service and more.
Our offerings @ Blogworks
Blog Social Media Strategy: We have invested in a strategic approach, enshrined in our methodology – measurable value.
Blog & Social Media Marketing: Let's help you leverage this neo-environment best through transparent conversations.
Turnkey Solutions: Strategy; design, management, outreach and analysis - we take care of ALL.
Our offerings @ Scenario Consulting
Brand Positioning & Identity: Simple but differentiated and powerful.
Corporate Reputation Programmes.
Brand Reputation Programmes.
Content Development
Write to me at rajesh.lalwani@blogworks.in -
Partner Associate
Genesis Burson-Marsteller
(Public Company; Public Relations and Communications industry)
January 2005 — June 2006 (1 year 6 months)
Part of the Leadership Team for the most trusted public relations firm in the country.
Headed the Technology & Telecom Practice from the Delhi office, leading approx. 8-10 relationships at any given point.
Responsible to P&L/ growth of the SBU.
http://genesisbm.in -
Director - Strategy & Business Development
Integrated Brand Comm
(Privately Held; 51-200 employees; Public Relations and Communications industry)
January 2004 — December 2004 (1 year )
Headed the Delhi office. Profitable branch within 6 months of joining firm.
Managed clients such as JobsAhead.com; Indian Navy; Royal Caribbean; HRH Group of Hotels; JourneyMart.com; Pantaloons, amongst others.
http://brand-comm.com -
Owner
Scenario Communication Partners (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Public Relations and Communications industry)
April 2002 — December 2003 (1 year 9 months)
Partners in communication for a variety of clients, handling a variety of activities... from communication advice to theatre festivals & graphic design work.
Though Scenario was really launched to attempt introducing merchandise ideas in Hindi cinema, which didn't materialise at that time. -
Corporate Manager - Communication & Promotions
Old World Hospitality (Habitat World, IHC; Chor Bizarre and others)
(Privately Held; 501-1000 employees; Entertainment industry)
November 1999 — February 2002 (2 years 4 months)
Set up the communication function for the organisation. An array of marketing, communication activities for the entire group, which include a range of hospitality and entertainment projects.
http://oldworldhospitality.com ; http://habitatworld.com -
Head Corporate Communication
Vignette
(Public Company; 11-50 employees; Marketing and Advertising industry)
June 1998 — November 1999 (1 year 6 months)
A variety of roles, from events and public relations strategy to corporate communication functions for group companies.
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Manager - Sales
Mediascope Representations
(Privately Held; 51-200 employees; Publishing industry)
September 1996 — September 1997 (1 year 1 month)
Headed Domestic and In-flight categories from Delhi office for the largest media representation and contract publishing firm in India.
http://media-scope.com/ -
Senior Executive
Outlook Magazine
(Public Company; 51-200 employees; Publishing industry)
January 1996 — September 1996 (9 months)
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Executive - Response
The Times of India
(Public Company; 1001-5000 employees; Publishing industry)
July 1994 — November 1995 (1 year 5 months)
Rajesh Lalwani’s Education
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Delhi Vishwavidyalaya
1987 — 1990
Additional Information
Rajesh Lalwani’s Websites:
Rajesh Lalwani’s Interests:
Horses; polo;movies; nature; reiki; yoga - holistic healing;
Rajesh Lalwani’s Groups:
FICCI E-business committee.
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Network of PR Professionals
Rajesh Lalwani’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
