Rajesh Lalwani

Rajesh Lalwani

Branding & Communication Strategy; Blogs & Social Media Strategy

India

Current
  • Founder & Director at Scenario Consulting Private Limited - Pitchh.com; Blogworks; Scenario
Past
  • Partner Associate at Genesis Burson-Marsteller
  • Director - Strategy & Business Development at Integrated Brand Comm
  • Owner at Scenario Communication Partners (Sole Proprietorship)
  • Corporate Manager - Communication & Promotions at Old World Hospitality (Habitat World, IHC; Chor Bizarre and others)
  • Head Corporate Communication at Vignette
  • Manager - Sales at Mediascope Representations
  • Senior Executive at Outlook Magazine
  • Executive - Response at The Times of India
Education
  • Delhi Vishwavidyalaya
Connections
198 connections
Industry
Public Relations and Communications
Websites

Rajesh Lalwani’s Summary

I have 14 years of media & communication experience and has helped brands and corporates manage & enhance their reputation by building effective strategy and messaging. I have worked with some of the best media, entertainment and communication companies in India, managing some prominent global brands.

Our new offering - www.pitchh.com - a business utility - a high impact, global platform that lets brands & organizations connect with the right communication and marketing partners, across streams - advertising, public relations, marketing, below the line, allied service and more.

Our offerings @ Blogworks

Blog Social Media Strategy
Blog & Social Media Marketing
Turnkey Solutions: Strategy; design, management, outreach and analysis.
Blog & Social Media Workshops:Focused one-day workshops

Our offerings @ Scenario Communication Partners

Brand Positioning & Identity
Corporate Reputation Programmes
Brand Reputation Programmes
Customer Service Training.
Writing Assignments.

I have taught public relations, written for publications, moderated talks and spoken at sessions and enjoy these interactions most. Write to me at rajesh.lalwani@blogworks.in

Rajesh Lalwani’s Specialties:

Blog & Social Media Strategy; Corporate and Brand Reputation; Branding; Creative Marketing


Rajesh Lalwani’s Experience

  • Founder & Director

    Scenario Consulting Private Limited - Pitchh.com; Blogworks; Scenario

    (Public Relations and Communications industry)

    July 2006Present (2 years 4 months)

    Our offering @ Pitchh.com

    Pitchh is a business utility - a high impact, global platform that lets brands & organizations connect with the right communication and marketing partners, across streams of advertising, public relations, marketing, below the line, allied service and more.


    Our offerings @ Blogworks

    Blog Social Media Strategy: We have invested in a strategic approach, enshrined in our methodology – measurable value.

    Blog & Social Media Marketing: Let's help you leverage this neo-environment best through transparent conversations.

    Turnkey Solutions: Strategy; design, management, outreach and analysis - we take care of ALL.

    Our offerings @ Scenario Consulting

    Brand Positioning & Identity: Simple but differentiated and powerful.

    Corporate Reputation Programmes.

    Brand Reputation Programmes.

    Content Development

    Write to me at rajesh.lalwani@blogworks.in

  • Partner Associate

    Genesis Burson-Marsteller

    (Public Company; Public Relations and Communications industry)

    January 2005June 2006 (1 year 6 months)

    Part of the Leadership Team for the most trusted public relations firm in the country.

    Headed the Technology & Telecom Practice from the Delhi office, leading approx. 8-10 relationships at any given point.

    Responsible to P&L/ growth of the SBU.

    http://genesisbm.in

  • Director - Strategy & Business Development

    Integrated Brand Comm

    (Privately Held; 51-200 employees; Public Relations and Communications industry)

    January 2004December 2004 (1 year)

    Headed the Delhi office. Profitable branch within 6 months of joining firm.
    Managed clients such as JobsAhead.com; Indian Navy; Royal Caribbean; HRH Group of Hotels; JourneyMart.com; Pantaloons, amongst others.

    http://brand-comm.com

  • Owner

    Scenario Communication Partners (Sole Proprietorship)

    (Sole Proprietorship; 1-10 employees; Public Relations and Communications industry)

    April 2002December 2003 (1 year 9 months)

    Partners in communication for a variety of clients, handling a variety of activities... from communication advice to theatre festivals & graphic design work.

    Though Scenario was really launched to attempt introducing merchandise ideas in Hindi cinema, which didn't materialise at that time.

  • Corporate Manager - Communication & Promotions

    Old World Hospitality (Habitat World, IHC; Chor Bizarre and others)

    (Privately Held; 501-1000 employees; Entertainment industry)

    November 1999February 2002 (2 years 4 months)

    Set up the communication function for the organisation. An array of marketing, communication activities for the entire group, which include a range of hospitality and entertainment projects.

    http://oldworldhospitality.com ; http://habitatworld.com

  • Head Corporate Communication

    Vignette

    (Public Company; 11-50 employees; Marketing and Advertising industry)

    June 1998November 1999 (1 year 6 months)

    A variety of roles, from events and public relations strategy to corporate communication functions for group companies.

  • Manager - Sales

    Mediascope Representations

    (Privately Held; 51-200 employees; Publishing industry)

    September 1996September 1997 (1 year 1 month)

    Headed Domestic and In-flight categories from Delhi office for the largest media representation and contract publishing firm in India.

    http://media-scope.com/

  • Senior Executive

    Outlook Magazine

    (Public Company; 51-200 employees; Publishing industry)

    January 1996September 1996 (9 months)

  • Executive - Response

    The Times of India

    (Public Company; 1001-5000 employees; Publishing industry)

    July 1994November 1995 (1 year 5 months)


Rajesh Lalwani’s Education

  • Delhi Vishwavidyalaya

    19871990


Additional Information

Rajesh Lalwani’s Websites:

Rajesh Lalwani’s Interests:

Horses; polo;movies; nature; reiki; yoga - holistic healing;

Rajesh Lalwani’s Groups:

ficci

  •    Network of PR Professionals

Rajesh Lalwani’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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