
Founder, Milagrow Business and Knowledge Solutions, Angel Member, The Indian Angel Network
India

Founder, Milagrow Business and Knowledge Solutions, Angel Member, The Indian Angel Network
India
Rajeev is one of those rare leaders who is an innovator, a shaper yet an effective manager due to his team skills and organizing cum execution capabilities. He has successfully worked with Indian and Multinational organizations in India and abroad. His adaptive nature and high nervous energy has made him a success with startups, turnarounds as well as steady state organizations. He has worked with organizations like Onida, Chellaram’s, LG, Philips and Electrolux and Reliance in the last 23 years and has met success at all places due to his ‘Ethics and hardwork have no alternative’ motto.
Rajeev is a person who provides the vital spark. He is an innovator and a shaper. He is imaginative and original and produces lots of ideas. He is independent, unorthodox, radical and forthright. Due to the above he was able to contribute and be associated with the biggest successes of 80’s and 90’s, namely Onida and LG. He redefined the advertising and distribution rules at Onida. The devil as the mascot and the ‘Neighbour’s envy, Owner’s pride’ positioning sustains Onida even today. He believes that the consumers even if they do not know how to articulate will tell you what they want, provided you are willing to spend time in observing and understanding them. He pushed his organizations to role out innovative products like the FRP body washing machines at Onida way back in early 80’s, Health based products at LG, Wind Up/Battery less radios at Philips and Battery operated Refrigerators at Electrolux bringing great bottom-line benefits to the organizations. He is all set to participate in the biggest business success of the 1st decade of the new millenium in India , in the field of Retail, at Reliance.
He forms high performing teams with participative leadership by empowering yet creating interdependency by alignment on purpose. He is task and future focused.He encourages creativity and innovation. He has been very successful in not only strategizing but ensuring successful execution all through his career.
(Management Consulting industry)
2007 — Present (2 years)
(Management Consulting industry)
March 2007 — Present (2 years 5 months)
This organization has been founded to help the Small and Medium Enterprises in India. Most of us only talk of big brands, big companies, big cities. Some facts about SMEs ought to change that:
a. Total SME units - ( also includes SSI ) 120 Lakhs
b. Total Empolyment Generation 287 Lakh ppl
c. Contributes to about 7% to GDP
d. 40 % of gross industrial value added at 4.5 lakh crores
e. 35% of total exports at 1 lakh crores
However, very few of these compnies have the resources to compete decisively on the national scale what to talk about the global scale. They may be in startup, scale up or turnaround stage. The SME sector is in urgent need of best in class management solutions to improve their brands, organizations and cost-competitiveness. There is a need for a refreshing, innovative and imaginative approach to supporting and scaling up SMEs. Milagrow hopes to partner with these companies provide these solutions..
(Management Consulting industry)
2007 — 2009 (2 years)
(Venture Capital & Private Equity industry)
March 2007 — February 2009 (2 years)
Indian Angel Network is a group of Angel investors interested in investing in early stage businesses, which have a potential to create disproportionate value. The members of the band have prior entrepreneurial and/or strong operational experience that they wish to bring to early stage businesses. They share a passion to enable more early stage businesses to create scale and value.
Indian Angel Network believes that early stage businesses require more than just money to succeed. They require close mentoring and inputs on strategy as well as execution. Indian Angel Network aims to provide such guidance and mentoring to investee companies.
Indian Angel Network is open to investing in diverse range of businesses including IT products and services, Retail, Specialized BPO, Healthcare, Media and entertainment, etc. The focus will be on seed stage investments, typically in the Rs. 25 lacs to Rs. 2 crore range.
(Management Consulting industry)
January 2007 — February 2009 (2 years 2 months)
To help incubate Grassroots innovations and traditional practices into business models which can benefit the world at large , the innovator and the community. Its to help the Knowledge rich but Economically poor grassroot innovators and communities.
(Executive Office industry)
April 2007 — December 2008 (1 year 9 months)
To help raise awareness about good corporate governance and ethics in all aspects of life. Integrity from a 360 degree view point.
(Management Consulting industry)
2003 — 2006 (3 years)
(Management Consulting industry)
2006 — 2006 (less than a year)
(Public Company; 10,001 or more employees; Retail industry)
February 2006 — December 2006 (11 months)
Was responsible for Starting and Managing Retail business for Reliance in the Consumer Durables, IT & Telecom category with complete P&L responsibility. Laid out the complete Plan for this business vertical along with complete policies, procedures and standard operating manuals on which plans are being executed.
(Public Company; 1001-5000 employees; Consumer Goods industry)
February 2003 — July 2005 (2 years 6 months)
It was a turnaround job. All the KPIs and milestones were met during my 27 months. The organization size was reduced from 3600 to 1050 numbers without a single day lost due to IR issues, Joint venture problems were sorted out, Delisting from the Indian stock markets was accomplished, bleeding factories were closed , Single brand strategy was put in place, low cost product innovations and diversification of portfolio was done, Losses were reduced by 10 times and business was run with a negative NOC and positive cash flow for most months, new ERP package was implemented, Quality and Productivity was raised by implementation of the MOST(Maynard Optimization Sequential Technique), High margin businesses of ACs and MWOs were launched to reach No.4 and No.3 respectively. Also, implemented the SOX law. All the above was accomplished with the highest corporate ethics and corporate governance practices. The India plan though was aborted by ABE because of Global changes.
(Public Company; 5001-10,000 employees; Consumer Electronics industry)
December 1999 — February 2003 (3 years 3 months)
It was a turnaround Job. The division had been making losses for about 7-8 years and had lost 4 heads in 4 years. The tenure was quite successful in terms of the turnaround and re-branding. The efforts on encouraging organized retail were well recognized and successful.
(Management Consulting industry)
1999 — 2002 (3 years)
(Public Company; 501-1000 employees; Consumer Goods industry)
1997 — 1999 (2 years)
(Management Consulting industry)
1997 — 1999 (2 years)
(Privately Held; 51-200 employees; Consumer Electronics industry)
1992 — 1996 (4 years)
(Management Consulting industry)
1992 — 1996 (4 years)
(Public Company; 1001-5000 employees; Consumer Electronics industry)
1984 — 1992 (8 years)
MBA , Marketing, HR , 1982 — 1984
BSc , 1980 — 1982
BSc , 1980 — 1982
12th , Science , 1979 — 1980
10th, CBSE , 1978 — 1979
1973 — 1978
1969 — 1972
organizational development, strategic planning, innovative management practices
IMT, EYI, CII, FICCI
For 2005 he heads the National Chair ,Consumer Durables of CII.
For 2005 he is also a member of the National Council of CII
He is a member of the Governing Council of YI(Young Indians)
In 2004 he was 43rd in the ET’s ‘India’s Most Powerful CEOs’ list .
From 2000 to 2003 he was the CETMA President .
In 2002 he featured amongst BT’s top 25 Hot Young Rising Stars of India Inc
In 2001 he was conferred with the CII Young Mangers Trophy .
In 2000 he was voted as one of the Stars of the Millennium by Business India.
In 1998 he was chosen by A&M as the Indian Marketing Person of the Year .
He has recently featured in a book India’s Greatest Brand Builders by Dr R L Bhatia.