
CEO at Layar
Amsterdam Area, Netherlands

CEO at Layar
Amsterdam Area, Netherlands
After working in Sales & Marketing for more than 6 years at Nokia (networks and mobile phones) and working in 2006/2007 as Principal Innovation Manager at the leading Dutch (mobile) operator KPN, Raimo (1973) started in June 2007 as freelancer in the Internet & Mobile domain. As a freelancer Raimo worked the last year for e.g. NOS, Vodafone, Logica CMG, Univé and Senternovem.
Next to this Raimo is founder of Mobile Monday Amsterdam (www.mobilemonday.nl), speaks at events about The Mobile Life and writes for the leading marketingblog in The Netherlands called Marketingfacts (www.marketingfacts.nl).
From May 2008 Raimo is co-founder and partner at SPRXmobile. SPRXmobile is mobile agency focusing on strategy & concept development and experiences(workshops, events, trips)
Current interests involve: Value Creation, Innovation, Concept Development, Mobile Marketing, Augmented Reality, Internet of Things, Social Networking, Social Sharing, Social Search, RFID, 2D Barcodes, Co-Creation, Crowdsourcing, Context aware applications/services, Gadgets, Sustainability, Strategic CSR.
(Privately Held; Online Media industry)
May 2009 — Present (7 months)
Mobile Augmented Reality application
(Telecommunications industry)
May 2008 — Present (1 year 7 months)
www.sprxmobile.com
(Marketing and Advertising industry)
March 2007 — Present (2 years 9 months)
Blogs regularly at Marketingfacts. See link for recent blogposts:
http://www.marketingfacts.nl/search/results/233f048e66172874738c4b030dca3a4b/
(Internet industry)
November 2008 — June 2009 (8 months)
Within SPRXmobile I currently lead the development and launch of the mobile service ZCAPES.
ZCAPES create contextual marketplaces. More to follow shortly.
P.S. Context IS the social object
(Public Company; Broadcast Media industry)
September 2007 — December 2008 (1 year 4 months)
Working from Mobminds at NOS(Dutch state broadcaster) to develop their Mobile Strategy and to implement several Mobile Concepts.
Scope: Concept Development, DVB-H, Mobile 3GTV, Streaming content, Mobile clients, Mobile websites, Vendor selection, Teletekst to Mobile, LIVE sportresults, Olympics 2008, RSS feeds, SMS alert services, Regional news and interactivity
(Telecommunications industry)
April 2007 — October 2008 (1 year 7 months)
Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Now active in 44 places around the world. from New York to Tokyo, from Mumbai to Toronto.
The Amsterdam chapter has more 1500 members from different backgrounds(operator, developers, agencies, media, FMCG) all active in the development of the Mobile Lifestyle. More about the Amsterdam chapter: http://mobilemonday.nl
(Privately Held; Myself Only; Management Consulting industry)
June 2007 — May 2008 (1 year )
Networked consumers are changing the rules of the game. Transparancy, Collaboration and an "Always On" culture are creating a new playground where corporations need to focus on Purpose next to Profit.
Through Mobminds I help organizations in the field of Strategic Innovation/Value Creation. Finding fertile soil to re-plant yourself in the Connected Future.
SERVICES:
Mobile Media Training/Workshop
Mobile Consultancy
Mobile Innovation & Strategy
Mobile Concepts
Mobile Trends Update
Speaker
More information:
www.mobminds.com
info@mobminds.com
(Public Company; 10,001 or more employees; Telecommunications industry)
August 2006 — August 2007 (1 year 1 month)
Responsible for Innovations in the field of Mobile Social Software/Services. Currently active with Social Networks, Microblogging, Presence Messaging, Lifestreaming, Photoblogging, RSS, Podcasting and Digital Lifestyle Aggregation
(Public Company; 10,001 or more employees; NOK; Telecommunications industry)
June 2003 — August 2006 (3 years 3 months)
Key Account Manager. Responsible for Sales and Marketing in the Netherlands. Responsible for sales both in Independent Distribution and Global Operator Channels(T-Mobile and Orange). Further actively involved in the development of the dutch mobile retail environment. Next to that involved in developing distribution for Nokia Nseries and Eseries.
(Public Company; 10,001 or more employees; Retail industry)
May 2002 — June 2003 (1 year 2 months)
Category Manager at HEMA departmentstore. Responsible for several productgroups(60 mio euro turnover)
(Public Company; 10,001 or more employees; NOK; Telecommunications industry)
2000 — 2002 (2 years )
Responsible for sales of Professional Services to (Global) Operators. Professional Services like Network Planning, Construction works, Network roll-out, Maintenance Services. Responsible for RFI's/RFQ's, Marketing, Packaging and Pricing.
(Public Company; 10,001 or more employees; Retail industry)
1997 — 2000 (3 years )
Staff position in medium sized fashion retailer. Analysing and advising on marketing related subjects.
Projects: Development of new retail format, improvement of instore marketing, creating insight into commercial store performance, creating insight into positioning of retail format
1992 — 1996
Bsc , Retail , 1992 — 1996
Innovation, Value Creation, Co-Creation, Concepting, Mobile Marketing, Social Networking, Social sharing, RFID, 2D Barcodes, Sustainability, Crowdsourcing, Context awareness, Augmented reality, Location Based Services and Gadgets.
Founder of Mobile Monday Amsterdam
http://mobilemonday.nl