
Managing Director, BrandingBrand.com
Greater Pittsburgh Area

Managing Director, BrandingBrand.com
Greater Pittsburgh Area
Ten years of sales, online marketing, and management/leadership experience with an emphasis on defining, evaluating, and implementing marketing strategies. I founded CollegeProwler.com and turned it into the largest publisher of undergraduate content in the world, with over 300 guidebooks in stores nationwide, and a website with millions of visitors.
online marketing, web marketing, internet marketing, google adwords, yahoo search, marketing plans and strategy, start ups, entrepreneurship
(Privately Held; 1-10 employees; Marketing and Advertising industry)
April 2007 — Present (1 year 7 months)
• Created the branding and marketing strategy for public relations and online marketing strategies, immediately targeting businesses in Western PA.
• Consulted local entrepreneurs on writing and editing their business plans to achieve their growth goals while outlining instant strategies to raise money.
• Developed comprehensive and strategic marketing plans that could be immediately implemented for Aheadd.org, dealing with autistic college students.
(Privately Held; 11-50 employees; Publishing industry)
April 2001 — April 2007 (6 years 1 month)
• Crafted and executed all marketing strategies, including marketing research, pricing, distribution, retail, direct mail, and public relations.
• Hired, Motivated, and Managed 300 writers across the country to complete 300 guidebooks on the top 300 U.S. Colleges.
• Secured national contracts with Barnes and Noble, Borders, Books-A-Million, Ingram, and over 200 college and independent bookstores.
• Managed 4 marketing associates that established relationships with over 8,000 high schools nationwide, using contests, scholarships, and free giveaways.
• Implemented a $200,000 a year online marketing campaign consisting of pay-per-click, seo, myspace, facebook, wikipedia, amazon, and college counseling.
• Received media coverage from CNN, The New York Times, Chicago Tribune, Entrepreneur, Fast Company, Reader’s Digest, Boston Globe, New York Newsday, Pittsburgh Post Gazette, Businessweek, Family Circle, and more.
(Marketing and Advertising industry)
2002 — 2007 (5 years)
(Public Company; 10,001 or more employees; pnc; Banking industry)
May 1999 — December 2001 (2 years 8 months)
Managed over 4 million in trust assets, performing complete analysis of client investment goals, adapting to changes in the market. Awarded the “Thinking Behind The Money” Scholarship for involvement at work and on campus.
BS, Business, 1997 — 2001
1992 — 1999
online marketing, search engine optimization, directing and creating viral youtube videos, google adwords, yahoo search, golf, basketball, real estate investing, branding.
Family House
PNC - Thinking Behind The Money Scholarship