Rags Srinivasan

Current

Strategy and Business Operations Manager at Symantec
Independent Marketing Consultant at IterativePath.com

Past

MBA Candidate 2009 at Haas School of Business
Segment Marketing Intern at Salesforce.com
Strategy Consultant at Iterative Path Solutions

6 more...

Education

University of California, Berkeley - Walter A. Haas School of Business
Colorado State University
Indian Institute of Technology, Madras

Anna University
University of California, Berkeley

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2 more...

Recommended

3 people have recommended Rags

Connections

383 connections

Industry

Management Consulting

Websites

Rags Srinivasan’s Summary

More than eleven years of technical and leadership experience in developing mobile products and solutions for the global market.
Proven track record of delivering operational excellence, leading diverse global teams, effective project management, and strategic planning skills.
Thrived on changes in our business direction and led teams through the transition from developing products to developing services.
As a line manager, coached several individuals reach their potential and realize their aspirations.

Rags Srinivasan’s Specialties:

- Leading large distributed teams working on short high impact projects.
- Marketing Research
- B2B Marketing
- Solutions delivery
- Solutions Marketing
- Pricing Models

Rags Srinivasan’s Experience

Strategy and Business Operations Manager

Symantec

(Public Company; SYMC; Computer Software industry)

June 2009 — Present (6 months)

Strategy and Business Operations Manager for Storage and Availability Management Group.
Independent Marketing Consultant

IterativePath.com

(Educational Institution; Higher Education industry)

August 2008 — Present (1 year 4 months)

Client: Businesses Considering Unbundled Pricing
Project: Analyzed the effect of reference price in customer preferences and recommended an Unbundled Pricing Strategy.

Client: BART Parking
Project: Analyze parking usage and customer demographics to determine new pricing scheme for BART parking. Delivered a multi version pricing proposal based on market research.

Client: Private School in Berkeley
Project: Marketing research to frame messaging and channels to use for targeting parents. Analyze school preference factors to predict intensity to enroll in school. Identify brand influence and determine the need for rebranding.

Expertise: Decision driven marketing research,
Conducting focus groups,
Survey designs,
Advanced analysis methods including multiple regression, factor analysis and cluster analysis.

Rags Srinivasan’s Education

University of California, Berkeley - Walter A. Haas School of Business

MBA , Strategy, Marketing, CSR , 2007 — 2009

Activities and Societies:

VP of Technology MBA Student Body MBAA,
Director of Web Communities for Berkeley Digital Media and Entertainment,
Member of Marketing Club,
Colorado State University

MS , Computer Science , January 1994 — July 1995

Worked on Distributed OS, performance and communication schemes. Worked on optimizing performance of AI planners. Published a paper on Improving the performance of Partial Order Planners in IJCAI95.
Indian Institute of Technology, Madras

MTech , Computer Science and Engineering , 1991 — 1992

Specialized in OS design, Distributed systems and Computer Architecture
Anna University

BTech , Chemical Engineering , 1987 — 1991
University of California, Berkeley

Additional Information

Rags Srinivasan’s Websites:

Rags Srinivasan’s Interests:

Innovation, Pricing Strategies, Price realization, Unbundled pricing, Executable strategies, Financial technology, analytics, SaaS, Pricing, Marketing, Utility computing, mobile, open networks, mobile content, B2B products, Open Source, net neutrality, technology marketing, Strategic management, investment strategies, Democratizing communication, mobile music, mobile business models