Scott Rafer

Current

CEO at Lookery
Co-founder and Board Member at Mashery
Chairman at Delivr.com

Chairman at WiFinder

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Past

CEO at MyBlogLog (now part of Yahoo!)
President and CEO at Feedster
President, CEO, and Founder at Fresher Information

President at FotoNation
General Manager, Network Products and Services at Kodak Entertainment Imaging

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2 more...

Education

University of Pennsylvania

Recommended

2 people have recommended Scott

Connections

500+ connections

Industry

Internet

Websites

Scott Rafer’s Summary

Entrepreneur, team leader, and general manager focused building profitable businesses that solve the usabililty problems posed by every new technology.

Lookery is my first Founder/CEO gig after 15 years in NoCal. I'm usually the third person in, the founder-suit startup hybrid that transitions the idea-with-traction into a business.

Scott Rafer’s Specialties:

Business Development, Large/Conceptual Sales, Strategic Analysis, and Negotiation

Scott Rafer’s Experience

CEO

Lookery

(Internet industry)

July 2007 — Present (2 years 1 month)

Lookery is assembling anonymous profiles on more than a hundred million people. Using this data and our 160M+ page-per-month Facebook ad network, we will raise the price paid for billions of remnant Internet ad impressions each day. We collect profiles from and with the permission of social networks, dating sites, ISPs, and e-commerce sites. We aggregate those profiles into demographic targeting services, both as an ad network for sites without profiles and as user targeting services for other ad networks. When Lookery gets paid, we revenue share back to the profile contributors, providing them a new revenue stream, completely detached from their site traffic.
Co-founder and Board Member

Mashery

(Privately Held; 11-50 employees; Internet industry)

May 2006 — Present (3 years 3 months)
Chairman

Delivr.com

(Internet industry)

September 2005 — Present (3 years 11 months)

I'm just going to lift Mashable's text http://bit.ly/3HDZQN ...

Delivr literally mobilizes your web content. Whether it’s a web address, Flickr photo, YouTube video, or street address, Delivr will enhance the content for mobile viewing and generate a unique URL that you can send to friends via social sites or SMS. In the same way [Bit.ly] makes URLs tiny for sharing on sites like Twitter, Delivr creates short URLs to mobile-optimized versions of content.

The result is an impressive mobile version that is designed to look great regardless of phone type.

[The Winksite founders built this project. Winksite is still running but completely separate.]
Chairman

WiFinder

(Privately Held; 1-10 employees; Internet industry)

March 2001 — Present (8 years 5 months)

Co-founded the world’s leading Wi-Fi directory services company which is exploiting the de facto deregulation of wireless data communications and its impending convergence with mobile wireless networks.
CEO

MyBlogLog (now part of Yahoo!)

(Public Company; 1-10 employees; YHOO; Internet industry)

March 2006 — March 2007 (1 year 1 month)

Every web site is already one of millions of overlapping social networks, we're just making it explicit. Please join us: http://mybloglog.com/buzz/join.php
President and CEO

Feedster

(Privately Held; 11-50 employees; Internet industry)

October 2003 — September 2005 (2 years)

Feedster (http://www.feedster.com) is a rapidly growing Internet search engine and advertising network that searches the Web for user-defined information from blogs, news, classified listings, and RSS. Feedster provides a fresh index across over millions of sources several times per hour, adding millions of new documents daily. In April 2005, Feedster launched the Feedster Media Network, a blog and RSS advertising network. Applying its proprietary search technologies, Feedster is redefining targeting, timeliness, and relevancy for ad contextualization and delivery. For large publishers, the company’s content management and developer platform powers content syndication for targeted vertical categories such as technology for Slashdot, sports for Boston.com, jobs, products, politics, and rich media feeds. Feedster is privately funded by Selby Venture Partners, Omidyar Network, New York Angels, and a number of well known online industry executives.
President, CEO, and Founder

Fresher Information

(Privately Held; 51-200 employees; Computer Software industry)

September 1998 — February 2001 (2 years 6 months)

• Acquired both Matisse Software, a Sofinnova-owned, bankrupt French object database company, and its intellectual property, which was separately controlled by a Safeguard Scientifics company
• Reincarnated company as a content syndication infrastructure startup that grew to 60 employees in 4 offices
• Raised $24 million of institutional venture capital within 18 months of Matisse acquisition
President

FotoNation

(Privately Held; 1-10 employees; Computer Software industry)

August 1997 — August 1998 (1 year 1 month)

• Re-started wireless photography startup and focused it on insurance and real estate vertical markets
• Created strategic customer relationships with Adobe Systems, Microsoft, and others
• Re-acquired valuable patent portfolio that predecessor company had lost to Vancouver Penny Stock investors
• Achieved $1 million revenues and breakeven for 1998 without outside financing
• Company sold to the Kleiner Perkins startup in its sector
General Manager, Network Products and Services

Kodak Entertainment Imaging

(Public Company; 10,001 or more employees; EK; Computer Software industry)

November 1995 — August 1997 (1 year 10 months)

• Resuscitated Kodak Entertainment's network product and services group. Migrated the business from a defunct, proprietary on-line service to a provider of Internet digital photography server software
• Achieved customer acceptance from thirty beta-customers
• Managed department of 18 people remotely and $3+ million annual budget with P&L responsibility
• Led strategic and financial analysis for acquisition of Picture Network International Ltd., a leading provider of on-line photography and image hosting products and services. Now found at http://www.emotion.com
• Reported directly to Corporate Senior Vice President