Development Director/ Entrepreneur
Gdańsk Area, Poland
Development Director/ Entrepreneur
Gdańsk Area, Poland
I manage with my new project first citizen journalism web service in Poland - www.ithink.pl. In My opinion it is good time to start free media in Poland.
My personal blog page: http://www.blog.rafaljanik.com
- Business Development
- Marketing
- Project Management
- e-Commerce
- online Advertising
- online Marketing
- International Expansion
- Branding
- Market Research
- Web analytics and measuring the effect of online marketing
(Privately Held; 201-500 employees; Online Media industry)
September 2006 — Present (1 year 11 months)
(Privately Held; 1-10 employees; Internet industry)
March 2006 — Present (2 years 5 months)
(Privately Held; 1-10 employees; Internet industry)
March 2006 — September 2006 (7 months)
(Public Company; 1001-5000 employees; Internet industry)
September 2005 — March 2006 (7 months)
I have decided to change my work and start new project eShop (internet shop) for biggest GSM Provider in Poland.
Main responsibilities:
- Defining and supervising marketing and sales strategy
- Managing internet sales process
- Creating affiliate program
- Cooperation with interactive agency
- Project leading
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2004 — August 2005 (1 year 3 months)
I have created the idea of new web stat product on polish internet market and prepared business plan for stat.pl concerning: sales, marketing and financial strategy as well as goals for the first 2 years of stat.pl activity. I was chosen by former employer to launch and manage stat.pl.
Main responsibilities:
- Defining and supervising marketing and sales strategy
- Leading international expansion: Belgium, Sweden, New Zeland, USA
- Supervising and controlling HR and finance processes
- Managing IT projects: web stat interface, CRM, affiliation program
Main achievements
- Setting the standard of web stat
- Reaching the position of market leader
- Gaining over 200.000 websites using stat.pl services
(Privately Held; 51-200 employees; Market Research industry)
January 2003 — June 2004 (1 year 6 months)
My main task in Gemius were concentrated on building partnership program, excellent cooperation with key clients.
- Responsible for the main company research at internet advertising effectiveness (Direct, Branding, Profile effect of internet ads campaign).
- Supervising the development of one of the biggest advertising products on polish internet market - grpNet.
- Cooperation in defining methodological and technical elements of internet standard research on polish market
- Cooperation with key clients: Unilever, OMD, Mindshare, MediaCom, MTV, Procter&Gamble, Canal+, Fiat, Toyota, Era. Biggest polish portals (Onet.pl, WP.pl, INTERIA.PL, Gazeta.pl)
Master, Journalism, September 2003 — June 2005
- Faculty of Journalism
- Master Thesis: "Perception and effectiveness of internet advertisingâ" - tutor Prof. Dr hab. Tadeusz Kowalski
- Thesis is based on unique self designed internet research. Number of emitted questionnaires: over 1.300.000
engineer / bachelor, Information Technology Internet Application, 1998 — 2002
Web analytics and measuring the effect of online marketing Blog online tool for business communication E-commerce and online marketing in business Six Degree of Separation in building online community Citizen journalism - www.ithink.pl Cooking - www.serwiskulinarny.pl www.rafaljanik.com
BusinessWeek Group