LinkedInRafael F P Viana

Rafael F P Viana

Email Marketing Consultant

São Paulo, São Paulo, Brazil
  1. Return Path
  1. Peixe Urbano,
  2. RJHost
  1. Universidade Veiga de Almeida
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Return Path

Return Path

E-mail Marketing Consultant

– Present

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E-mail Marketing Consultant

Return Path
– Present (1 year 3 months)São Paulo Area, Brazil

Rafael has over 7 years of technical experience in several areas including the creation of high volume email marketing systems, email deliverability, performance improvements to enhance conversion, and applying best practices to optimize the subscriber experience.

Before joining the Return Path as an Email Marketing Consultant, Rafael most recently spent three years shaping and growing the first and largest group buying site in Latin America, Peixe Urbano. Rafael designed and created Peixe Urbano’s in-house high volume email marketing platform, resulting in reduced operating costs and outsourcing services by approximately 200%. He also participated in Peixe Urbano's email committee in a leadership role, focusing on strategies, best practices, segmentation and campaign analysis. By applying his insights and email marketing expertise, the Peixe Urbano email program realized an increase in campaign conversions of up to 80%.

Rafael is based in Return Path's São Paulo, Brazil office.

Software Engineer and Email Deliverability

Peixe Urbano
(2 years 9 months)Rio de Janeiro Area, Brazil

Responsible for improving email deliverability and providing technical guidance to product team with best practices when sending daily deals e-mails.

Worked as tech lead and developer on the first version of Peixe Urbano's Email Marketing tool, where we are able to send out many custom e-mails using a very simple Web GUI. This application was made with C# .NET, jQuery and CSS3.

Also, was part of the team that created Peixe Urbano's Email Sending System, called Oceanmail. This system was entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.

Configures and takes care of the MTA infrastructure, that uses Message Systems Momentum for Sending software. Wrote all the policy in lua script, that selectes what IPs segment should be used to send the message.

Attended Message Systems conference called Interact 2012: Engage!, it was held in August in the city of San Diego, California.

Also attended as a guest at MAAWG. This meeting happened in Baltimore, mid October of 2012.

At Peixe Urbano he was able to learn many new languages, working with PHP, C#.NET, Java, Python, Perl, LUA, CSS3 and Javascript. Also became familiar with Scrum and Kanban, which we kinda transitioned from one to the other over time. Also learned how to build software with quality using TDD and Automated Testing.


(5 years 9 months)

Fui responsável por toda área técnica, desde o funcionamento dos servidores, a criação dos sistemas. Responsável também pela qualidade do atendimento do suporte técnico.

Volunteer Experience & Causes

Opportunities Rafael is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Rafael cares about:

Organizations Rafael supports:


Os prós e contras da liderança remota(Link)

Valor Econômico

O brasileiro Rafael Viana faz parte de uma equipe composta por doze pessoas, algumas da França e da Inglaterra, que têm um chefe baseado nos Estados Unidos



EmailMarketing software used to create customized email campaigns, manage mailing lists and analize results.

Team members:


Peixe Urbano's Email Sending System, entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.

Team members:


  1. Português

    Native or bilingual proficiency
  2. Inglês

    Native or bilingual proficiency
  3. Espanhol

    Professional working proficiency


  • Deliverability
  • Email Marketing
  • Email Marketing Software
  • Advanced CSS
  • PHP
  • MySQL
  • Linux
  • Apache
  • C#
  • Visual Studio
  • JavaScript
  • jQuery
  • Mootools
  • TDD
  • Lua
  • .NET
  • Moq
  • Linux Server
  • Email
  • HTML emails
  • CSS
  • JQuery
  • Marketing por e-mail
  • See 8+  See less


Universidade Veiga de Almeida

Bacharel, Ciência da Computação

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