Rafael F P Viana

Rafael F P Viana

Email Marketing Consultant

Localidade
São Paulo, São Paulo, Brasil (São Paulo e Região, Brasil)
Setor
Internet

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Rafael F P Viana's Overview

Current
Past
  • Software Engineer and Email Deliverability at Peixe Urbano
  • CTO at RJHost
Education
Connections

429 connections

Rafael F P Viana's Experience

E-mail Marketing Consultant

Return Path

Empresa privada; 201-500 funcionários; Setor de Computer Software

setembro de 2013Presente (1 ano 1 mês) São Paulo e Região, Brasil

Rafael has over 7 years of technical experience in several areas including the creation of high volume email marketing systems, email deliverability, performance improvements to enhance conversion, and applying best practices to optimize the subscriber experience.

Before joining the Return Path as an Email Marketing Consultant, Rafael most recently spent three years shaping and growing the first and largest group buying site in Latin America, Peixe Urbano. Rafael designed and created Peixe Urbano’s in-house high volume email marketing platform, resulting in reduced operating costs and outsourcing services by approximately 200%. He also participated in Peixe Urbano's email committee in a leadership role, focusing on strategies, best practices, segmentation and campaign analysis. By applying his insights and email marketing expertise, the Peixe Urbano email program realized an increase in campaign conversions of up to 80%.

Rafael is based in Return Path's São Paulo, Brazil office.

Software Engineer and Email Deliverability

Peixe Urbano

Empresa privada; 501-1.000 funcionários; Setor de Internet

dezembro de 2010agosto de 2013 (2 anos 9 meses) Rio de Janeiro e Região, Brasil

Responsible for improving email deliverability and providing technical guidance to product team with best practices when sending daily deals e-mails.

Worked as tech lead and developer on the first version of Peixe Urbano's Email Marketing tool, where we are able to send out many custom e-mails using a very simple Web GUI. This application was made with C# .NET, jQuery and CSS3.

Also, was part of the team that created Peixe Urbano's Email Sending System, called Oceanmail. This system was entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.

Configures and takes care of the MTA infrastructure, that uses Message Systems Momentum for Sending software. Wrote all the policy in lua script, that selectes what IPs segment should be used to send the message.

Attended Message Systems conference called Interact 2012: Engage!, it was held in August in the city of San Diego, California.

Also attended as a guest at MAAWG. This meeting happened in Baltimore, mid October of 2012.

At Peixe Urbano he was able to learn many new languages, working with PHP, C#.NET, Java, Python, Perl, LUA, CSS3 and Javascript. Also became familiar with Scrum and Kanban, which we kinda transitioned from one to the other over time. Also learned how to build software with quality using TDD and Automated Testing.

CTO

RJHost

fevereiro de 2005outubro de 2010 (5 anos 9 meses)

Fui responsável por toda área técnica, desde o funcionamento dos servidores, a criação dos sistemas. Responsável também pela qualidade do atendimento do suporte técnico.

Rafael F P Viana's Publications

  • Os prós e contras da liderança remota

    • Valor Econômico
    Autores: Rafael F P Viana

    O brasileiro Rafael Viana faz parte de uma equipe composta por doze pessoas, algumas da França e da Inglaterra, que têm um chefe baseado nos Estados Unidos

Rafael F P Viana's Projects

  • MailFish

    • janeiro de 2011 até janeiro de 2013

    EmailMarketing software used to create customized email campaigns, manage mailing lists and analize results.

  • Oceanmail

    • outubro de 2012 até abril de 2013

    Peixe Urbano's Email Sending System, entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.

Rafael F P Viana's Languages

  • Português

    (Fluente ou nativo)
  • Inglês

    (Fluente ou nativo)
  • Espanhol

    (Nível intermediário)

Rafael F P Viana's Skills & Expertise

  1. Deliverability
  2. Email Marketing
  3. Email Marketing Software
  4. Advanced CSS
  5. PHP
  6. MySQL
  7. Linux
  8. Apache
  9. C#
  10. Visual Studio
  11. JavaScript
  12. jQuery
  13. Mootools
  14. TDD
  15. Lua
  16. .NET
  17. Moq
  18. Linux Server
  19. Email
  20. HTML emails

Rafael F P Viana's Education

Universidade Veiga de Almeida

Bacharel, Ciência da Computação

2006

Contact Rafael for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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