Rafael F P Viana
Email Marketing Consultant
- São Paulo, São Paulo, Brasil (São Paulo e Região, Brasil)
Rafael F P Viana's Overview
- E-mail Marketing Consultant at Return Path
- Software Engineer and Email Deliverability at Peixe Urbano
- CTO at RJHost
Rafael F P Viana's Experience
E-mail Marketing Consultant
Empresa privada; 201-500 funcionários; Setor de Computer Software
setembro de 2013 – Presente (1 ano) São Paulo e Região, Brasil
Rafael has over 7 years of technical experience in several areas including the creation of high volume email marketing systems, email deliverability, performance improvements to enhance conversion, and applying best practices to optimize the subscriber experience.
Before joining the Return Path as an Email Marketing Consultant, Rafael most recently spent three years shaping and growing the first and largest group buying site in Latin America, Peixe Urbano. Rafael designed and created Peixe Urbano’s in-house high volume email marketing platform, resulting in reduced operating costs and outsourcing services by approximately 200%. He also participated in Peixe Urbano's email committee in a leadership role, focusing on strategies, best practices, segmentation and campaign analysis. By applying his insights and email marketing expertise, the Peixe Urbano email program realized an increase in campaign conversions of up to 80%.
Rafael is based in Return Path's São Paulo, Brazil office.
Software Engineer and Email Deliverability
Empresa privada; 501-1.000 funcionários; Setor de Internet
dezembro de 2010 – agosto de 2013 (2 anos 9 meses) Rio de Janeiro e Região, Brasil
Responsible for improving email deliverability and providing technical guidance to product team with best practices when sending daily deals e-mails.
Worked as tech lead and developer on the first version of Peixe Urbano's Email Marketing tool, where we are able to send out many custom e-mails using a very simple Web GUI. This application was made with C# .NET, jQuery and CSS3.
Also, was part of the team that created Peixe Urbano's Email Sending System, called Oceanmail. This system was entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.
Configures and takes care of the MTA infrastructure, that uses Message Systems Momentum for Sending software. Wrote all the policy in lua script, that selectes what IPs segment should be used to send the message.
Attended Message Systems conference called Interact 2012: Engage!, it was held in August in the city of San Diego, California.
Also attended as a guest at MAAWG. This meeting happened in Baltimore, mid October of 2012.
Rafael F P Viana's Publications
Rafael F P Viana's Projects
Membros da equipe: Rafael F P Viana, Pedro Torres, Catarina Lima, Leandro Abreu Mascarenhas, João Gilberto Magalhães
- janeiro de 2011 até janeiro de 2013
EmailMarketing software used to create customized email campaigns, manage mailing lists and analize results.
- outubro de 2012 até abril de 2013
Peixe Urbano's Email Sending System, entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.
Rafael F P Viana's Languages
Português(Fluente ou nativo)
Inglês(Fluente ou nativo)
Rafael F P Viana's Skills & Expertise
- Email Marketing
- Email Marketing Software
- Advanced CSS
- Visual Studio
- Linux Server
- HTML emails
Rafael F P Viana's Education
Rafael F P Viana's Additional Information
Contact Rafael for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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