Join LinkedIn and access Rafael's full profile. It's free!
As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.
- See who you know in common
- Get introduced
- Contact Rafael directly
Rafael has over 7 years of technical experience in several areas including the creation of high volume email marketing systems, email deliverability, performance improvements to enhance conversion, and applying best practices to optimize the subscriber experience.
Before joining the Return Path as an Email Marketing Consultant, Rafael most recently spent three years shaping and growing the first and largest group buying site in Latin America, Peixe Urbano. Rafael designed and created Peixe Urbano’s in-house high volume email marketing platform, resulting in reduced operating costs and outsourcing services by approximately 200%. He also participated in Peixe Urbano's email committee in a leadership role, focusing on strategies, best practices, segmentation and campaign analysis. By applying his insights and email marketing expertise, the Peixe Urbano email program realized an increase in campaign conversions of up to 80%.
Rafael is based in Return Path's São Paulo, Brazil office.
Responsible for improving email deliverability and providing technical guidance to product team with best practices when sending daily deals e-mails.
Worked as tech lead and developer on the first version of Peixe Urbano's Email Marketing tool, where we are able to send out many custom e-mails using a very simple Web GUI. This application was made with C# .NET, jQuery and CSS3.
Also, was part of the team that created Peixe Urbano's Email Sending System, called Oceanmail. This system was entirely written in Java, where we used JBoss application server to get the the e-mail message template, parse it for each recipient individually and send it to our MTA server.
Configures and takes care of the MTA infrastructure, that uses Message Systems Momentum for Sending software. Wrote all the policy in lua script, that selectes what IPs segment should be used to send the message.
Attended Message Systems conference called Interact 2012: Engage!, it was held in August in the city of San Diego, California.
Also attended as a guest at MAAWG. This meeting happened in Baltimore, mid October of 2012.
Fui responsável por toda área técnica, desde o funcionamento dos servidores, a criação dos sistemas. Responsável também pela qualidade do atendimento do suporte técnico.
Volunteer Experience & Causes
Opportunities Rafael is looking for:
- Joining a nonprofit board
- Skills-based volunteering (pro bono consulting)
Causes Rafael cares about:
Organizations Rafael supports:
O brasileiro Rafael Viana faz parte de uma equipe composta por doze pessoas, algumas da França e da Inglaterra, que têm um chefe baseado nos Estados Unidos
PortuguêsNative or bilingual proficiency
InglêsNative or bilingual proficiency
EspanholProfessional working proficiency
Search by name
Over 300 million professionals are already on LinkedIn. Find who you know.
People Also Viewed
Account Manager at Return Path
Desenvolvedor at Peixe Urbano
Account Manager at Return Path
CFO and IRO at Locaweb
IT infrastructure manager at Peixe Urbano
DBM Manager at Abril
Gerente Operacional e de Infraestrutura de TI
VP of Product & Growth at DITTO