Rafael Consoni Garcia

Rafael Consoni Garcia

Digital Trade Marketing Analyst at Kimberly-Clark Brazil

São Paulo, São Paulo, Brasil (São Paulo e Região, Brasil)
Consumer Goods

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Rafael Consoni Garcia's Overview

  • Marketing Operations Intern at Intel Corporation
  • Marketing Volunteer at NGO - The Indian Council for Mental Health (ICMH)

500+ connections


Rafael Consoni Garcia's Summary

Profile: creative, analytical, determined, result-oriented, resilient, proactive and interpersonal

Qualifications: e-commerce, usability, search engineer optimization and digital marketing

Rafael Consoni Garcia's Experience

Digital Trade Marketing Analyst for eCommerce


Empresa de capital aberto; + de 10.001 funcionários; KMB; Setor de Consumer Goods

outubro de 2012Presente (2 anos) São Paulo e Região, Brasil

Implement the digital shelf strategy in baby care category for all major e-tailers in Brazil such as Walmart, B2W, Nova.com, Netfarma, Baby.com.br, Bebestore.com.br, Tricae.

Manage dashboard of KPIs for businnes driven results (sell out, conversion rate, usability, pricing disruption, etc) and assets controls with major online agencies.

Coordinate traffic build strategy in owner and paid digital media for e-commerce.

Support product launches with marketing teams in digital channels; digital display media and performance media strategy such as social media, social ads, SEO, SEM, adwords and e-mail marketing.

Marketing Operations Intern

Intel Corporation

Empresa de capital aberto; + de 10.001 funcionários; INTC; Setor de Semiconductors

agosto de 2010junho de 2012 (1 ano 11 meses) São Paulo e Região, Brasil

> Marketing Partner
Act in marketing cooperated programs with Intel ® costumers such as HP, CCE and Lenovo. Activities include alignment of campaign strategies, construction of briefings, relationships with agencies and results analysis.

> Social Media
Support activities in Intel ® Brazil Social Media, making the interface in negotiating with communication agencies, as well as monitoring their results. Some examples of campaigns: Agent i7; Geek Guru; Pedro, Cade meu Chip?; Spacemeta

> Project Management
Member of the operations team for the Intel Developers Forum (IDF) to an estimated audience of 2,000 people and was responsible for coordinating logistics, contact with suppliers, and execute the event.
Event coordination in The Creators Project, making the interface between agencies DM9 / Vice / Burson Masteller and supporting activation involving the mainstream rapper Emicida on recording their video clip.

> Budget control
Main responsible for supporting strategic plans by monitoring, controlling and mapping results in the allocation of resources of investment (ROI) in marketing for Intel ® Brazil.

Marketing Volunteer

NGO - The Indian Council for Mental Health (ICMH)

março de 2009dezembro de 2009 (10 meses) Mumbai e Região, Índia

> Sales Strategy
Develop the first fundraising strategy of the NGO, with a mapping target segmentation and market-focused approach in B2B. Coordinated the recruitment and selection of fundraising agents and applied a training "sales" approach.

> Port-folio of services
Redesign the NGO services port-folio for B2B and B2C segments, based on a new pricing model implementation.

> Marketing Management
Implement the new brand of the organization, creating a communication plan for the integrated channels such as internet, magazine and telemarketing. Additionally conduct activities of endo-marketing through newspapers and events.

> Project Management
Participate in the implementation of ISO 9001 for 2 school organization, mapping their internal processes operations and redesigning them based on international standards.

Rafael Consoni Garcia's Languages

  • Inglês

  • Espanhol

Rafael Consoni Garcia's Organizations


    Key Account
    • julho de 2008 até janeiro de 2009

    Develop and coordinate the Ecovision Project focus on bring interns from all world to work in specific job correlated to environment and dustainability.

Rafael Consoni Garcia's Volunteer Experience & Causes

  • Volunteer Experience

    • Marketing Volunteer

      ICMH - The Indian Council for Mental Health
      • Crianças
      março de 2009 dezembro de 2009 (10 meses)

      Mentioned above.

  • Volunteer Interests

    • Organizations I support:

      • AIESEC

Rafael Consoni Garcia's Publications

  • Interactivity as a main factor on internet purchase: an approach to auction websites

    • EIRASS
    • 2007

    This research aims to an identification of the main interactivity factors that influences the e-commerce and the Internet. The internet commerce, in the last ten years, has shown a growth tax near to 70% to the year in world-wide ambit, justifying thus this study.The results seems to be positive in two hypotheses: ( H1a) (H1a) amplitude of subjects in auction websites can influences degree of time and (H2) active control about auction website can interfere in personal data’s secrecy. Although, (H1b) amplitude of subjects in auction websites can influences degree of effort, cound not be proved, in conclusion, (H1) changeability found in auction websites can influence access, was not completely proved. And also (H3) continuity of subjects increase degree of time through information access, was not proved.

  • The relation between the need of precision (NFP) and the preference for local and global brands among the category products classified according to the FCB grid

    • SEMEAD - X
    • 2007

    This study postulates to investigate how Need for Precision (NFP) influences the preference for local and global brands among the products classified according to the FCB grid. The study begins with a theoretical revision about need for precision, FCB grid, brand and preference for local and global brands definition. Subsequently, it was showed the methodology of quantitative descriptive nature. The research was based on the book Handbook Of Marketing Scales, with closed questions and using the Likert Scale. For the data analysis it was used Pearson Correlation for Need for Precision and each product category. The chosen products were personal computer, perfume, toilet soap and chocolate. The sample is not representative by convenience with 401 interviewed. All of them resident in São Paulo city, from classes A, B and C, between 20 and 60 years old. Finally, the findings showed that people who have high level of Need for Precision and low level of Need for Precision prefer global brands in case of purchasing computer machines and low level of Need for Precision seem to prefer global brands referring to perfumes.

Rafael Consoni Garcia's Courses

  • Marketing Bachelour, E-commerce, Digital Marketing, Non-profit Organzations

    Universidade de São Paulo

    • Marketing
  • Curso livre

    • Search Engine Optimizations
    • Google Analytics
    • Google Adwords

Rafael Consoni Garcia's Projects

  • Fundraising strategy for non-profit organizations: building a sales team

    • março de 2009 até dezembro de 2009

    The project consist in create a special sector in the organization to deal with special donors. This team is focused on mapping the target audience of corporate segment based on a couple of tools to leverage funds. The main roadblocks is to find the rights amount of salary they need to receive and how it can be correlated to the goals.

  • The main roadblocks fenced by non-profit organizations for fundraising role volunteers: A lecture review

    • julho de 2011 até até o momento
    Membros da equipe: Rafael Consoni Garcia

    This article is a consequence of 2 years of experience working with non-profitable organizations (NGOs) in fundraising strategy. Since most of them depend of volunteers for almost all kind of jobs, the article propose analyse the role of "sales" and how the lack of money impacts on people motivation. The results shows the most important areas of human resources to be focus on in order to maintain those volunteers in the organization.

  • Image Hub

    • junho de 2013 até setembro de 2013
    Membros da equipe: Rafael Consoni Garcia

    Image Hub is a new state-of-the-art tool for digital asset management. It is a web-based solution built to keep pace with the growing needs of a global organization. The project consisted to develop a process of assets management that includes assets mapping, logical groupings and categories, upload and apply a aingle source of truth for all approved images for eCommerce

Rafael Consoni Garcia's Education

The University of British Columbia

UBC/DAA Award of Achievement in Digital Analytics, Design Digital e Multimídia


Grade: 83

The UBC/DAA Award of Achievement in Digital Analytics program teaches how to create and manage a digital analytics program, optimize the effectiveness of site content, customer support initiatives, and the usability of the interface and navigational structure.

The award-winning program focuses on how to analyze and understand the data generated by digital analytics reporting tools, to make suggestions for improvements to the reports generated, and to transform the information contained in these reports into actions the company can take to improve website visitor centricity and profitability.

The program's content is provided by the Education Committee of the Digital Analytics Association (formerly the Web Analytics Association), consisting of industry professionals, and guided by experienced administrators of adult education programs.

Activities and Societies: E-learning Courses

Universidade de São Paulo

Marketing Bachelour, E-commerce, Digital Marketing, Non-profit Organzations


Grade: 7

Activities and Societies: > Alumni at AIESEC in USP, working in strategic planning and project development support with branding, targeting and attracting corporate clients. > Founder and communication director of Athletic Associations Academic Course (AAAMKT) and college (AAAEACH)

Rafael Consoni Garcia's Skills & Expertise

  1. Marketing Strategy
  2. Strategic Planning
  3. Cross-functional Team Leadership
  4. Market Analysis
  5. Marketing
  6. Team Leadership
  7. Market Research
  8. Competitive Analysis
  9. Business Strategy
  10. Online Advertising
  11. Product Marketing

Rafael Consoni Garcia's Additional Information


Música Popular Brasileira, Rock Progressivo, Clássico, Jazz, Delta Blues, Rap, Poesia Cabralina, Movimentos Culturais Regionais, Intrumentos de Percussão, Estudos de desenho em Anatomia.

Groups and Associations:
Honors and Awards:

. Publicações Internacionais

2007 – San Francisco/EUA

ROSSI, George Bedinelli; ARAGÃO JÚNIOR, José Carlos; GARCIA, Rafael Consoni; BUENO, Fernando Pons. Interactivity: Main factor on Internet auctions sites. In: 14th INTERNATIONAL CONFERENCE ON Recent Advances in Retailing and Consumer Services Science, 2007, San Francisco.

. Publicações Nacionais

2007 – São Paulo

GARCIA, Rafael Consoni; DE LIMA, Renan M. K. Dias; ARAGUAO JUNIOR, José Carlos. A Relação Entre A Necessidade de Precisão (NFP) e A Preferência do Consumidor Entre Marcas Locais e Globais Para Categorias de Produtos Segundo A Matriz FCB. In: X SEMEAD - Seminários em Administração da FEA-USP, 2007, São Paulo.Atlética Acadêmica de Marketing (AAAMKT), de Agosto a Dezembro de 2007.

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