Lorna Lardizabal Dietz

Blogging Coach & Strategy Consultant for small business & ethnic community-based organizations

San Francisco Bay Area

Current
  • Blogging Coach at www.RadiantView.com (Self-employed)
  • Regional Vice Chair, Region 8 (Northern CA), volunteer position at NaFFAA
  • Online Coordinator, volunteer position at National Federation of Filipino American Associations
Connections
221 connections
Industry
Public Relations and Communications
Websites

Lorna Lardizabal Dietz’s Summary

“Living My Life As An Experiment”

May 26, 2009

Starting at 10 years old, Lorna Lardizabal Dietz learned entrepreneurship skills at her family’s home bakeshop — Sally’s Home Bake Shop — in Cebu City, Philippines, giving her a “domestic goddess” status in baking. Her B.S. Hotel & Restaurant Administration degree from the University of the Philippines proved to be a worthy stepping stone to opportunities in teaching, consulting, public speaking, and creative writing. Lorna’s stint as the department head of the B.S. Hotel & Restaurant Administration program at Southwestern University for 4-1/2 years, right after college, prepared her for leadership and operational qualities needed to manage detail-oriented activities.

A management, marketing, and sales background in specialty retail, furniture leasing, corporate relocation, staging homes for sale, insurance, credit and financial solutions, real estate and mortgage marketing, special event and workshop facilitation, and advertising & circulation in a mainstream business journal and business development in ethnic media publications (Filipinas Magazine, KabariNews.com, and Amritsar Times and World Sikh News for the Filipino, Indonesian, and Punjabi American communities) make Lorna a valuable networking and strategic business consulting resource.

Although she regrets giving up her Securities Series 7 license and her California insurance producer's licenses in property & casualty, life & health, and long-term care, Lorna currently works on marketing assignments for April Insurance Agency (ThinkApril.com). She is currently training to be a certified Clear Credit Exchange consultant and a seminar speaker in credit empowerment so she can support April Financial, Inc. and Intero Real Estate San Francisco Sunset’s services, among others.

Learn more about Lorna Dietz at her websites (where she houses her blogs) at www.RadiantView.com, DiabetesLifeNotes.blogspot.com, FilipinaImages.com, and NaFFAAR8.com.

Lorna Lardizabal Dietz’s Specialties:

Contact me if you want

(1) to know how to market yourself
(2) a Blogging coach (from the non-techie perspective) so you can use a simple blog template to create your online media kit or newsletter
(3) Profiles, resumes, and sales letters written or edited to USA standards
(4) insurance, mortgage, and real estate information in California
(5) credit financial solutions and credit repair; fast-tracking your incorporation process
BONUS: A really good credit card acceptance company for you!


Lorna Lardizabal Dietz’s Experience

  • Blogging Coach

    www.RadiantView.com (Self-employed)

    (Self-Employed; Myself Only; Internet industry)

    March 2008Present (1 year 9 months)

    I help individuals, small business professionals, and community-based organizations understand the basics of blogging and social media tools from a non-techie perspective (right-brained) so they can take ownership of their online presence and give voice to their thoughts and insights, programs, and activities.

    When you need an internet presence (such as an online media kit or information kit) but are not yet ready for a sophisticated website or a huge internet marketing budget, then I am the person you need.

    If you are a community-based organization and want to know how you can complement your grassroots efforts in advocating social change by using a blog, let me know. You can check out an advocacy blog and news portal I co-founded with my sister, Noemi Dado, and our friend, Dine Racoma at http://FilipinaImages.com, a "Reshape the Filipina Image Online" campaign. We were recognized by wikiPilipinas.org as Newsmakers of the Year, Website Category for 2007.

  • Regional Vice Chair, Region 8 (Northern CA), volunteer position

    NaFFAA

    (Public Relations and Communications industry)

    2008Present (1 year )

  • Online Coordinator, volunteer position

    National Federation of Filipino American Associations

    (Non-Profit Organization Management industry)

    2008Present (1 year )

  • Possibly the Cheapest Internet Airfares to the Philippines

    Book Your Travel Online, www.RadiantView.com (Self-employed)

    (Self-Employed; Myself Only; Internet industry)

    April 2007Present (2 years 8 months)

    If you're a savvy traveler to the Philippines, or if you're looking to find an easy, cost-effective way to bring your group to a meeting, reunion, or conference in the Philippines, then check out my online booking engine at my blog, www.RadiantView.com (go to BOOK YOUR TRAVEL ONLINE). You might possibly find the cheapest internet airline tickets yet!

    If you have multiple destinations or if you want to buy a business class or first class ticket, please e-mail me at RadiantView@gmail.com. I have one of the best consolidators in the travel industry supporting my online marketing efforts.

  • Business Development

    Filipinas Magazine

    (Privately Held; Publishing industry)

    March 2006Present (3 years 9 months)

    I look for new business development opportunities for Filipinas Magazine, the Magazine for Filipinos Worldwide, in terms of advertising, circulation, and marketing partnership/collaborative opportunities. As of May 2008, the 16-year old magazine is the only USA-based glossy, monthly magazine that speaks "about Filipinos." The magazine was founded by Mona Lisa Yuchengco. Three years ago, Greg Macabenta, bought this prestigious publication.

    If your organization wants to tell your story (through advertising or sponsorship opportunities) to the thriving, dynamic Filipino audience, let's chat! www.FilipinasMag.com.

    SIDE-BAR: Let me know if you are also looking for a full-service agency in the US that truly understands how to help your organization tap the purchasing power of the expanding Filipino American market and Filipino market in the Philippines. You'll get the best "above the line" and "below the line."

  • Marketing Specialist

    Intero Real Estate Services San Francisco Sunset

    (Privately Held; Public Relations and Communications industry)

    June 2005Present (4 years 6 months)


Additional Information

Lorna Lardizabal Dietz’s Websites:

Lorna Lardizabal Dietz’s Groups:

National Federation of Filipino American Associations (NaFFAA.org)-Region 8 (Northern California), Filipina Women's Network (www.ffwn.org), Young Filipino Professional Association (YFPA.org), Philippine American Press Club, USA. Bayanihan Movement, Inc., Bay Area Woman's Club

  •    Media Professionals Worldwide
  •    Public Relations and Communications Professionals
  •    University of the Philippines Alumni
  •    Mind Mappers

Lorna Lardizabal Dietz’s Honors:

- 1st Runner-Up, Speech to Entertain, Philippine National Toastmasters Convention, 1983, Hyatt Regency Hotel, Baguio City, Philippines (representing Sinulog Toastmasters Club, Cebu City, Philippines);
- the first Filipina American in San Francisco to be elected as president of a Rotary club based in San Francisco, Rotary Club of Fisherman's Wharf-San Francisco (Club President, 1999-2000). Her training in club/association management was done here from 1993 to early 2002;
- One of the Filipina Women's Network's 100 Most Influential Filipina Women in the US, Behind the Scenes category, on October 25, 2007, Washington DC.


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