Rachna Gupta

Web Designer at Prometheus Real Estate Group

San Francisco Bay Area

Current
Past
  • Free Lance Graphic & Web Designer at Free Lance Graphic & Web Designer
  • Web & Graphic Design Intern at Ericsson
  • Graphic Designer at Dimension I Pvt Ltd
Education
  • De Anza College
  • Aptech - Arena
  • American Institute of Multimedia
  • Delhi University
Connections
49 connections
Industry
Graphic Design
Websites

Rachna Gupta’s Summary

. Creative designer with an eye for versatile design, functionality and an understanding of usability principles. Expert knowledge of typography, color, and layout
. Highly motivated, goal-oriented individual, responsible for designing application user interfaces, designing websites, and helping ensure brand consistency
. Unique combination of diverse experiences in both offline and online marketing design, including corporate branding, logos, brochure, product print collateral, icons, UI design, multimedia CD-ROM, website development and Wire frames.
. Outstanding communicator with exceptional interpersonal skills with team members. Accomplished at incorporating the desires of the client with a superior design solution

Rachna Gupta’s Specialties:

Adobe Illustrator, Dreamweaver, Photoshop, Flash, In Design
CSS, HTML, Java Scripts


Rachna Gupta’s Experience

  • Web Designer & Programmer

    Prometheus Real Estate Group

    (Privately Held; 501-1000 employees; Real Estate industry)

    April 2008Present (1 year 4 months)

    · Design and develop property specific websites and maintain Corporate website.
    · Maintain quality and consistency in all marketing and promotional pieces.
    · Research, negotiate, and coordinate new advertising opportunities.
    · Provide marketing support for all Prometheus existing and brand new communities by designing website, online, newspaper and magazine ads, e-blast, e-newsletter, flyers, signage and flag orders.
    · Consults and coordinate with property employees, designers, printers, media representatives and other vendors on development of advertising strategies and packages.

  • Free Lance Graphic & Web Designer

    Free Lance Graphic & Web Designer

    (Graphic Design industry)

    November 2002March 2008 (5 years 5 months)

    · Developed corporate identity (website, business cards, logos and stationary) for a variety of businesses including Telecom, Software, Consulting, Non-profit and Design firms.
    · Collaborated with programmers, writers, designers etc to understand and build on requirements and create user interfaces
    · Provided a visual style for brand consistency in tone, messaging, imagery, impression, and personality
    · Designed projects for print - including newsletters, annual reports, newspaper and magazine advertisements, digital media outdoor advertisement, brochures, posters, trade show booth and collateral
    · Created website mock-ups, icons and graphics using style, technique, and medium best suited to generate desired effects
    · Produced Wire frames, Interface Models, Menu Systems and Navigational schemas
    · Created elegant solutions for intricate design challenges augmenting online usability and visual appeal while preserving branding and optimizing functionality

  • Web & Graphic Design Intern

    Ericsson

    (Public Company; 10,001 or more employees; ERICY; Telecommunications industry)

    August 2002November 2002 (4 months)

    • Created new design themes for marketing brochures, newsletters, CD-cover, presentations and proposals
    • Designed web page layout, graphics, color schemes and infrastructure to maintain a cohesive website based on the requirements of the organization
    • Contributed graphic design and CSS coding skills effectively to build and manage the website. Warehoused, and cataloged all graphic assets necessary for production.
    • Worked closely with the Marketing Director to design advertisements, marketing material and newsletters
    • Assisted the Promotion Manager by developing sales promotion campaigns

  • Graphic Designer

    Dimension I Pvt Ltd

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    July 2000June 2002 (2 years)

    • Collaborated with creative team to design and produce numerous brochure projects, logos, collaterals, newsletters, print advertisements, website, and icons
    • Designed and modified web graphics. Responsible for consultation with clients during initial web site development and continued interface with maintenance of client sites
    • Ensured consistency with corporate design and brand guidelines
    • Maintained clients website with new graphics and announcements
    • Participated in production of print and promotional items for key clients under directions of Marketing Department
    Selected Clients: Microsoft India, Sandesh Arts, OI System Inc, Test rite Solutions

  • Visual Designer

    Mudra Communications

    (Privately Held; 501-1000 employees; Marketing and Advertising industry)

    July 1999June 2000 (1 year)

    • Worked with a creative team of people in production of radiant design solutions for consumer products facilitating the advertising and marketing skills. Worked on several projects for new packaging and color schemes
    • Managed client relationship and interacted for better visual presentation
    Selected Clients: Pizza Hut, Cerelac (Nestle), Mc Donald’s


Rachna Gupta’s Education

  • De Anza College

    Graphic Design 20022005

    Took several courses in Graphic Designing to enhance my skills.

  • Aptech - Arena

    Certificate Program , Web Engineering , 20012001

  • American Institute of Multimedia

    Post Graduate Diploma , Multi Media , 19991999

  • Delhi University

    Bachelor of Arts , Graphic Design , 19961999


Additional Information

Rachna Gupta’s Websites:

Rachna Gupta’s Interests:

event planning, traveling

Rachna Gupta’s Honors:

Dean's list


Rachna Gupta’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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