Rachel Strella

Rachel Strella

Owner of Strella Social Media I Social Media Strategist I Social Media Manager I Social Media Speaker

Greater Philadelphia Area
Online Media

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Rachel Strella's Overview

  • Board Member at HACC Marketing Advisory Board
  • Marketing Chair at Central Pennsylvania Association for Female Executives
  • Strategic Marketing and Social Media Specialist at RSR Realtors
  • Leasing Consultant at Springford Apartments
  • Marketing Assistant at Continental Press Inc
  • Circulation Marketing Coordinator at Journal Publications Inc
  • Manager, Membership & Marketing at Pennsylvania Newspaper Association
  • Executive Assistant at Pennsylvania Association of REALTORS┬«

500+ connections


Rachel Strella's Summary

I’m the owner of Philadelphia-based company, Strella Social Media. We specialize in social media strategy development and social media management for small and midsize businesses. You may have seen our #Strella hashtag with social media quick tips!

I enjoy helping our clients understand the power of social media. And nothing gives me more satisfaction than when a client contacts me saying that their social media efforts generated a new loyal customer or helped to reach their audience in ways they never thought possible.


Specialties: social media marketing, social media management, social media presentations, social media workshops, SEO, content development, relationship marketing, online reputation management, brand management, social media consulting, social media speaking, social media strategy, social media training, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+

Rachel Strella's Experience

Privately Held; 1-10 employees; Marketing and Advertising industry

June 2010Present (4 years 5 months) Greater Philadelphia Area

Strella Social Media specializes in:

• Social Media Coaching and Strategy
• Social Media Management
• Social Media Speaking and Training

Social Media Strategist

Strella Social Media

Privately Held; 1-10 employees; Marketing and Advertising industry

June 2010Present (4 years 5 months) Greater Philadelphia Area

We offer coaching services to professionals who want to better manage their own social media efforts. Through coaching, we become a resource, partner, and consultant who guides you to social media success.

We’ve designed our coaching options to fit your time constraints, goals, and budget. We can coach you on any of the popular platforms including: Facebook, Twitter, Linkedin, Google Plus, YouTube, WordPress and Blogger, and Pinterest.

Through our coaching services, we can help you to:

- Research your target audience.
- Prioritize how to spend your time, effort, and money on social media channels to meet your marketing goals.
- Build your audience and expand your brand’s reach.
- Develop a content game plan and editorial (posting) calendar.
- Integrate social media into your current marketing efforts.

Plus, we give you unlimited email support for one month with the option of contracting us for ongoing support.

Social Media Manager

Strella Social Media

Privately Held; 1-10 employees; Marketing and Advertising industry

June 2010Present (4 years 5 months) Greater Philadelphia Area

Because business owners wear many hats and have competing priorities, they often need to abandon marketing tasks in favor of taking care of existing customers. If that sounds like you, you’re not alone! Unfortunately, that makes it extremely difficult to harness the business-building potential of social media.

Our comprehensive Social Media Strategy and Management Services solve that problem! We not only develop a strategy tailored to your specific business needs, your target customers, and your goals, we also take on the day-to-day social network posting and interaction activities.

With a #Strella social media manager, you can maintain an active, goal-driven, and consistent social media presence. So while we’re helping you increase brand awareness, build your online audience, and drive traffic to your website, you can focus on operating your business and service your clients and customers.

We offer partial and full-service management plans to fit your objectives and budget.

Our Social Media Strategy and Management packages include everything you need to start and maintain a social media presence for long-term benefits:

- A customized strategy, including a ‘how we’ll work together’ guide
- Content development, coordination, editing, and posting
- Account monitoring and engagement
- Online community/audience building
- Brand monitoring
- Monthly (or quarterly depending on your preference) social media progress reports
- Unlimited Priority Email Support
- Value-add email blasts that share helpful marketing and social media tips and news.

We can help you by developing strategies for and managing your social media accounts as well as developing content and posting to blogging platforms such as WordPress and Blogger.

Social Media Speaker

Strella Social Media

Privately Held; 1-10 employees; Marketing and Advertising industry

June 2010Present (4 years 5 months) Greater Philadelphia Area

Top presentation topics include:

• Creating a Social Media Plan that Works
• Twitter 101: Making Sense of Twitter
• Social Media: Pitfalls To Avoid
• Social Media Rules of Engagement
• Social Media ROI for Small Business

Board Member

HACC Marketing Advisory Board

20122014 (2 years) Harrisburg, Pennsylvania Area

Marketing Chair

Central Pennsylvania Association for Female Executives

January 2011April 2012 (1 year 4 months) Camp Hill, PA

Strategic Marketing and Social Media Specialist

RSR Realtors

Public Company; 11-50 employees; Real Estate industry

February 2010September 2010 (8 months)

• Coordinated and promoted home-buyer seminars
• Implementation and management of social media efforts
• Marketing campaign development

Leasing Consultant

Springford Apartments

20092009 (less than a year)

• Showcased and marketed properties to prospective residents
• Assisted residents with service and leasing requests

Marketing Assistant

Continental Press Inc

20082009 (1 year)

• Worked with marketing team to develop a strategic marketing program
• Developed and launched customer e-newsletter

Circulation Marketing Coordinator

Journal Publications Inc

20072008 (1 year)

• Developed marketing campaigns for CPBJ and NJBIZ subscription sales
• Established partnerships in community groups and organizations

Manager, Membership & Marketing

Pennsylvania Newspaper Association

20062007 (1 year)

• Recruited and retained all newspaper and affiliate members of the association
• Coordinated annual trade show, America East

Nonprofit; 11-50 employees; Real Estate industry

20042005 (1 year)

• Attended association meetings, prepared agendas and recorded minutes
• Assisted with campaigns for local REALTORS® to state and national offices

Rachel Strella's Publications

Rachel Strella's Projects

  • Social Media Jumpstart Kit

    • May 2013 to Present
    Team Members: Rachel Strella, Cindy Rack, Jo Saunders, Katie Wilber, Lynn Ruby, Terry League, Pete Strella

    Take Your Social Media Efforts From 0 To 60!

    Unlock the full potential of social media for your business and achieve real results from your efforts with the Social Media Jump Start Kit! Seven professionals from across the globe have joined forces to bring you this all-in-one kit guaranteed to maximize your online presence and grow your bottom line. This six-module kit includes in-depth information on all of the major social media channels including Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Blogs! Each module will give you a strong foundation of each medium, including common terminology and how to get started, while breaking down both the ‘why’ and the ‘how’ of using each channel to enhance your business. As a bonus, you’ll also receive a special strategy guide for determining which channels are best for you and creating a successful, fully integrated social media.

    Each module is only $47 and the kit is $267.

    Special Bonus: A Comprehensive Strategy Guide written by Rachel Strella! (Available with entire kit purchase only)

    Put your social media puzzle together and develop an actionable plan with measurable results in this special bonus module!

    Rachel will share tips for choosing the best channels to meet your business needs, a formula for setting results-driven goals, how to post powerful messages, and ways to prime your audience so they’re ready to receive your message! Also learn easy-to-use methods for maintaining a consistent presence!

Rachel Strella's Skills & Expertise

  1. social media management
  2. social media marketing
  3. social media strategy
  4. search engine optimization
  5. social media training
  6. social media consulting
  7. blogging
  8. online marketing
  9. marketing
  10. content development
  11. branding
  12. Social Media
  13. SMO
  14. Social Media Marketing
  15. Social Media Consulting
  16. Marketing
  17. Blogging
  18. Content Development
  19. SEO
  20. Online Advertising
  21. Online Reputation Management
  22. Online Marketing
  23. Facebook
  24. Entrepreneurship
  25. Web Marketing
  26. Marketing Strategy
  27. Email Marketing
  28. Public Speaking
  29. Social Networking
  30. YouTube
  31. Creative Direction
  32. Non-profits
  33. Small Business
  34. Brand Awareness
  35. Advertising
  36. Digital Marketing
  37. Leadership
  38. Strategy
  39. Nonprofits
  40. PPC
  41. Brand Management
  42. Mobile Marketing
  43. Social Media Measurement
  44. Content Strategy
  45. Pinterest
  46. Social Media Strategist
  47. SEM
  48. Content Marketing
  49. Content Writing
  50. Google Analytics

View All (50) Skills View Fewer Skills

Rachel Strella's Education

Pennsylvania State University

Bachelor, Humanities; Communications


Activities and Societies: Student Newspaper, Magazine, Circle K

Harrisburg Area Community College

Associate of Arts (AA), Mass Communication/Media Studies


Rachel Strella's Additional Information

Contact Rachel for:

  • consulting offers
  • expertise requests
  • reference requests
  • getting back in touch

View Rachel Strella’s full profile to...

  • See who you and Rachel Strella know in common
  • Get introduced to Rachel Strella
  • Contact Rachel Strella directly

View Rachel's full profile