Rachel Roszatycki

Rachel Roszatycki

Senior Social Marketing Manager at Radarworks

Location
Greater Seattle Area
Industry
Marketing and Advertising

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Rachel Roszatycki's Overview

Current
Past
Education
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419 connections

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Rachel Roszatycki's Summary

Social lead specializing in content strategy, converged media, developing social brands, and promotional calendar creation and ideation.

My professional foundation is working collaboratively and strategically, an m.o. which is perfectly suited to social media marketing. My current position allows me to handle client communications, have direct consumer engagement, build campaigns and proposals while getting my hands dirty analyzing raw data. I coach my clients through the ever-changing landscape of social media, forging the bridge between business and consumer objectives while delivering on both ends.

Extensive experience in social media marketing, including social strategy, monitoring, analytics and campaign development.

Specialties: Client Services • Converged Media • Social Advertising • Content Strategy • Blog Writing • Proposal Writing • Social Media • Campaign Development & Execution • Client Presentations & Communications • Data Analysis • Brand Voice & Engagement • Editing • Content Management • PowerPoint • Excel • WordPress • Windows & Mac • Outlook • Radian6 • Hootsuite • Google Analytics • Facebook Insights

Rachel Roszatycki's Experience

Senior Social Marketing Manager

Radarworks

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2013Present (1 year 2 months) Greater Seattle Area

Oversees all social media marketing efforts cross-agency for Seattle and Los Angeles offices, focusing on qualitative and quantitative growth for clients in all verticals.

• Responsible for content strategy and quality of the team's output
• In charge of strategic campaign ideation as well as evergreen brand management
• Designs and monitors internal and external reporting, including the set up and implementation of listening software
• Builds comprehensive digital strategies, including brand voice and social advertising
• Integrates social media into broader campaigns while guiding global companies toward establishing a social voice at the brand level

Social Marketing Manager

Radarworks

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2012Present (2 years 2 months) Greater Seattle Area

Leads social media marketing initiatives across the agency, using "social intelligence" and measurement as the foundation for all campaigns.

• Responsible for strategy and flawless execution of all social initiatives
• Holistically integrates social media into broader campaigns
• Leads social efforts in all new business initiatives, owning strategic recommendations, creative ideation and tactical execution
• Manages hours and deliverables for the internal team
• Incorporates social insights into all strategic recommendations, utilizing consumer and client feedback for optimal results

Senior Community Manager

Banyan Branch

Privately Held; 51-200 employees; Marketing and Advertising industry

February 2012August 2012 (7 months) Greater Seattle Area

• In charge of quality assurance and expedient delivery of community management output
• Responsible for mentoring and guiding career development of individuals within the Lifestyle/Retail Vertical
• Handles staffing and hours allocation per Lifestyle/Retail client
• Responsible for building brand strategy and campaign concepts for clients in the Lifestyle/Retail Vertical while still personally maintaining channels, including all copy creation, for two clients

Sr. Account Executive

Banyan Branch

Privately Held; 51-200 employees; Marketing and Advertising industry

May 2010March 2012 (1 year 11 months) Greater Seattle Area

Client: Windstar Cruises, Clarisonic (L’Oreal subsidiary)
• Responsible for content creation ranging from long-form articles to contractual agreements
• Acted as clients’ point of contact, managing multiple projects while reporting KPIs and data analysis
• Developed communications standards and client profile databases which were adopted company-wide, increasing team efficiencies and documentation processes
• Executed marketing strategy to increase SOV and positive brand sentiment, expanding social properties by 400% (Windstar Cruises) in one year
• Supervised development of the Windstar Cruises corporate travel blog and was later singularly responsible for blog content. Blog averages 1,000 weekly unique visitors, with 2-3 posts weekly.

Account Executive

Banyan Branch

Privately Held; 51-200 employees; Marketing and Advertising industry

November 2010May 2011 (7 months) Greater Seattle Area

Clients: Paramount Pictures, EZ Grill
• Conceived campaign strategy for Paramount Pictures, tripled fan numbers in three months
• Integrated media pitching and social media outreach for EZ Grill product promotion, securing placements on targeted outlets including Technorati, Mashable and Boy Genius Report
• Developed concept and distribution strategy for product promotion video, “What Grills Faster?” a spin-off of Internet meme “Will it Blend,” resulted in 1,729,504 views

Analyst

Banyan Branch

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2010November 2010 (6 months) Greater Seattle Area

Clients: Paramount Pictures, Gilt Groupe
• Identified key communities for projects, built blog and social influencer target lists, resulting in 31 blog placements (21% outreach return) and 83,000 link referrals for Paramount Pictures
• Created new social profiles for Gilt Groupe sub-divisions Home and Children, counseled branding establishment, communities have grown over 59,000 fans to-date

Bartender

Crocodile

Privately Held; 11-50 employees; Marketing and Advertising industry

April 2009May 2010 (1 year 2 months)

Rachel Roszatycki's Projects

Rachel Roszatycki's Skills & Expertise

  1. Social Media Outreach
  2. Blogging
  3. Influencer Marketing
  4. Microsoft Excel
  5. Social Media Measurement
  6. Content Strategy
  7. Social Networking Sites
  8. Digital Strategy
  9. Social Media Marketing
  10. Facebook
  11. Digital Marketing
  12. Community Management
  13. Community Engagement
  14. Web Analytics
  15. Blogger
  16. Digital Media
  17. Integrated Marketing
  18. SEM
  19. Social Media
  20. Social Networking
  21. Creative Writing
  22. Marketing Strategy
  23. WordPress
  24. Public Relations
  25. Google Analytics
  26. Press Releases
  27. Editing

View All (27) Skills View Fewer Skills

Rachel Roszatycki's Education

University of Washington

English, International Studies, Anthropology, Psychology

20042009

Activities and Societies: Study Abroads - Greece, 2005 (Architecture / Greek Language Program) Senegal & The Gambia - 2006 (Ecotourism) Brazil - 2007 (Race Relations) Ireland - 2008 (Literature) Dean's List every quarter of attendance at UW

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