Rachel Reuben

Current

Director of Web Communication & Strategic Projects & Welcome Center at State University of New York at New Paltz

Past

Web Coordinator at State University of New York at New Paltz
Web Editor at State University of New York at New Paltz

Education

State University of New York at New Paltz
State University of New York at New Paltz

Recommended

11 people have recommended Rachel

Connections

117 connections

Industry

Higher Education

Websites

Rachel Reuben’s Summary

Rachel Reuben’s Specialties:

social media, higher education marketing, Web development, information architecture, event planning

Rachel Reuben’s Experience

Director of Web Communication & Strategic Projects & Welcome Center

State University of New York at New Paltz

(Educational Institution; Higher Education industry)

January 1998 — Present (11 years 7 months)

Lead the college's overall online strategy and Web staff
⁃ set weekly priorities
⁃ pitch new projects

Oversee the college's Welcome Center
⁃ supervise 12 staff members
⁃ responsible for image presented to all visitors to the college

Serve as director of the college's Distinguished Speaker Series
⁃ created brand new series
⁃ worked with talent agency, university President and primary donor to select speakers
⁃ event coordination
⁃ marketing and promotion of events and series

Responsible for emergency communication planning and implementation
⁃ researched and selected mass notification system for text messaging, voice calls and other methods to reach students, faculty and staff in the event of delays, cancelations or other on-campus emergencies
⁃ activate multi-tiered communication notification plan during inclement weather and all on-campus emergencies
⁃ wrote the Communication Notification Plan as a sub-section the college's overall Emergency Response Plan

Create, implement and fully execute social media efforts
⁃ created and continually update and monitor the college's primary Twitter presence
⁃ created the college's Facebook Fan page in Nov. 2007 and continually monitor and respond to all wall posts and discussion board inquiries
⁃ created the college's official flickr, YouTube

Over my 12 year tenure I have:
* developed the college's Web site from approximately 10 pages to more than 23,000
* redesigned the college's main site X times
* researched, selected and implemented a content management system (CMS)
* created a work order system
* created a student blogging site targeted for recruitment efforts (http://npbloggers.newpaltz.edu)

Rachel Reuben’s Education

State University of New York at New Paltz

MBA , Marketing & Management , 2006 — 2009
State University of New York at New Paltz

Bachelor of Science , Organizational Communication; minor in Marketing , 1996 — 1998

Activities and Societies:

American Marketing Association