Rachel Martin

Current

Contract Designer at Muzak
National Task Force - Chapter Outreach Committee at AIGA Center for Sustainable Design
Contract Designer at BOLTgroup

Membership Director at AIGA Charlotte
Owner / Senior Designer at Rachel Martin Design

see less...

2 more...

Past

Project Manager / Senior Designer at Louis Dreyfus
Graphic Designer at BBDO

Education

Hofstra University

Connections

230 connections

Industry

Graphic Design

Websites

Rachel Martin’s Summary

Rachel Martin Design is an eco-friendly graphic design studio producing creative solutions to help businesses and non-profits build unique brand messages with positive social and environmental impacts. The studio is committed to high quality and sustainable design, which is evident in its attention to detail for innovative and intelligent communication materials.

Rachel Martin, Principal, is a senior graphic designer with over a decade of design and communications experience. As a green advocate, she collaborates with eco-conscious leaders on a national level in marketing, packaging, product design, promotions, web development, architecture and more. She believes designers have the power to lead the way in communicating the importance of positive socially and ecologically responsible messages and implements these values into her projects and everyday life.

Before relocating to Charlotte, NC, Rachel was the senior designer and project manager of Corporate Communications in New York City for Louis Dreyfus, an international group of diversified businesses that is one of the largest privately held companies in the world. She had the honor of working with Tom Wood of award-winning firm, Wood Design, who collaborated with such talents as Richard Saul Wurman, Massimo Vignelli and Tibor Kalman. Her work has been honored with awards from Applied Arts, Creativity, HOW, I.D. and Print Magazine. Rachel began her career in advertising as a graphic designer at BBDO Worldwide. She graduated from Hofstra University with a Bachelor of Science degree in Fine Arts and Graphic Design.

Rachel is the Membership Director of the Charlotte chapter of AIGA, the professional association for design, an adopter of the Designers Accord, member of Design Can Change and DESIGN 21: Social Design Network and actively involved with the AIGA Center for Sustainable Design.

Rachel Martin’s Specialties:

Advertising, Annual Reports, Branding, Brochures, Catalogs, Collateral, Corporate Identity, Direct Mail, Electronic Templates, Environmental Graphics, Exhibit Design, Identity Systems, Invitations, Logos, Logo Applications, Marketing Presentations, Newsletters, Packaging, POP Displays, Posters, Presentation Systems, Press Kits, Print Design, Promotional Materials, Signage, Specifications, Manuals, Stationery Systems, Typing Guides, Trade Show Materials, Websites

Rachel Martin’s Experience

Contract Designer

Muzak

(Privately Held; Music industry)

January 2009 — Present (11 months)

As a leading provider of business music, Muzak creates experiences that reach more than 100 million people daily. Some of the biggest brands in business, from Ann Taylor to AT&T to McDonald’s, work with Muzak to enhance their brand image in hundreds of thousands of client locations. Muzak creates a wide variety of core and custom music experiences for clients around the world. Muzak creates custom on-hold and in-store voice messages, and designs and installs professional sound systems, commercial television, drive-thru systems, digital signage, soundmasking systems and more through its national network of sales and service locations
National Task Force - Chapter Outreach Committee

AIGA Center for Sustainable Design

(Graphic Design industry)

September 2008 — Present (1 year 3 months)

The AIGA Center for Sustainable Design is dedicated to providing designers with a wide range of information regarding sustainable business practice. Through case studies, interviews, resources and discourse, this site will encourage and support designers as they incorporate sustainable thinking into their professional lives.
Contract Designer

BOLTgroup

(Privately Held; Design industry)

January 2008 — Present (1 year 11 months)

BOLTgroup: Brand Strategy + Product Innovation. Realized.
Realized through every product interface and every brand touch point.
Research, Analysis + Insights. Brand + Product Strategy. Brand + Product Visioning. Industrial Design. Graphic Design. Art Direction. Packaging. Prototyping + Engineering. Brand Communications + New Media Marketing.
Membership Director

AIGA Charlotte

(Non-Profit; Graphic Design industry)

November 2007 — Present (2 years 1 month)

AIGA Charlotte is an affiliate of AIGA, the oldest and largest professional membership organization for design. AIGA now represents more than 22,000 design professionals, educators and students through national activities and local programs developed by 64 chapters and 240 student groups.
Owner / Senior Designer

Rachel Martin Design

(Graphic Design industry)

January 2000 — Present (9 years 11 months)

Rachel Martin Design is a multidisciplinary graphic design studio producing creative solutions that are environmentally responsible for its clients. The studio is committed to sustainability and quality of design, which is evident in its attention to detail for innovative and intelligent communication materials.
Project Manager / Senior Designer

Louis Dreyfus

(Privately Held; Financial Services industry)

April 2001 — June 2007 (6 years 3 months)

Designed, managed and produced communications materials working closely with Design Director. Implemented and directed established and new corporate identity standards for all Louis Dreyfus’ companies including LDCommodities, LDH Energy, Louis Dreyfus Holding Company and Louis Dreyfus Property Group. Created new identity and coordinated corporate identity transition of LDCommodities in over 53 countries. Designed and managed LDCommodities Intranet BrandCenter. Oversaw global brand identities and directed worldwide Corporate Communications contacts. Designed, directed and distributed electronic correspondence templates and brand guidelines. Designed, produced and distributed annual corporate holiday cards for all departments on a global basis. Played a lead role in projects from inception through final production. Established project requirements and consulted with team on assigning work. Supervised and directed junior designers and interns. Determined production schedules and tracked projects to ensure deadlines were met. Created budget proposals, print specifications and cost estimates for production and printing. Directed and supervised vendors on printing, promotions and advertising. Supervised printing, proofing and press checks. Created, prepared, edited and finalized electronic mechanicals for all production methods.
Graphic Designer

BBDO

(Public Company; OMC; Marketing and Advertising industry)

January 2000 — April 2001 (1 year 4 months)

Assisted Creative Director and two Senior Vice Presidents on creative concepts from start to finish including; designing, editing and retouching layouts for print advertising campaigns. Clients included: Bayer, Campbell’s, Charles Schwab, Cingular, M&M’s, Snickers, Frito Lay, FedEx, Gillette, Pizza Hut, KFC, Pepsi and Visa.

Rachel Martin’s Education

Hofstra University

BS , Fine Arts / Graphic Design , 1995 — 1999

Additional Information

Rachel Martin’s Websites:

Rachel Martin’s Groups:

Membership Director | AIGA Charlotte www.aigacharlotte.org, Chapter Outreach Committee | AIGA Center for Sustainable Design sustainability.aiga.org, AIGA | the professional association for design, Official Adopter of The Designers Accord