Greater San Diego Area
- Current
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- Copywriter at Provide Commerce
- Social Media Marketing Consultant at EmpowHer
- Partner - Writer, Marketer, Content Producer at Murmurs, LLC
- Past
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- Audience Marketing Rock Star at Brickfish
- Brand and Cultural Programs at DivX
- Marketing/PR Admin at Saddleback Memorial
- Online Community Liaison at Murmurs.com
- Customer Service at Hot Topic
- Education
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- UOP
- California State University-Fullerton
- Recommended
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6 people have recommended Rachel - Connections
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236
connections
- Industry
- Online Media
- Websites
Rachel Kaplan’s Summary
I believe in uniting people with technology that increases the enjoyment of life, whether it be social, utility, organization, charity or luxury. I believe in giving people what they want when they want it and coming up with ways to get rid of everything else they don't. I have some weird ideal if democratizing the Web and hope to be a part of something that represents the same ideal.
I specialize in technology and application marketing, organic marketing and building communities. I also have a keen eye towards usability and can tell if someone will think your stuff sucks or rocks their socks off.
I don't believe in throwing a bunch of stuff at people they might not want to see, so I am an odd ball marketer in that sense. :-)
Rachel Kaplan’s Specialties:
Web copy, ad copy, creative copy, copy editing, social media advertising, organic marketing, viral marketing, market requirements, marketing strategy, online media buying, customer service, human communication, and getting s*it done.
Rachel Kaplan’s Experience
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Copywriter
Provide Commerce
(Privately Held; PRVD; Internet industry)
December 2008 — Present (8 months)
Copywriter for RedEnvelope department. Works with creative and Web team to provide all written content for Web site, email marketing and print production.
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Social Media Marketing Consultant
EmpowHer
(Health, Wellness and Fitness industry)
November 2008 — Present (9 months)
Works with innovative Web site in women's health to provide strategic optimization in content production and reach in the digital space.
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Partner - Writer, Marketer, Content Producer
Murmurs, LLC
(Internet industry)
August 2007 — Present (2 years)
Creative writer that specializes in ad copy, Web content, blogs and opinion articles. Utilizes interactive Internet marketing and organic marketing to effectively deliver results.
Currently delivers measurable results and quality content for multiple clients in the Web, health, fashion and music industries. -
Audience Marketing Rock Star
Brickfish
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2008 — October 2008 (7 months)
-Manage member support, customer service and is the primary liaison between company and community.
-Manage and author all site copy, ad copy, keyword buys, emails and blog content to ensure consistent brand messaging.
-Work with the Director of Product Management on marketing strategy, current state analysis, and planning.
-Author, deliver and track analytics for targeted email and biweekly newsletters to over 150,000 members.
-Responsible for external promotions, media buys and marketing plans for all client campaigns.
-Manage cost per click ad buys from Facebook and Google Adwords. Facebook now accounts for 25% of referring traffic.
-Utilize and track our 25k monthly budget for paid promotional marketing and advertising efforts.
-Manage and increase cross pollination efforts to MySpace, Facebook, and Twitter that drive engagement with members, brand identity to core demographics and online news media coverage in major newspapers such as Star Bulletin. -
Brand and Cultural Programs
DivX
(Public Company; 201-500 employees; Computer Software industry)
October 2006 — September 2007 (1 year)
Collaborated with Technical Operations, Department VPs, and the Brand Team in organizing and executing all internal biweekly and quarterly company events attended by over 250 staff members.
Initiated a redesign of New Hire Orientation and Welcome Kit which resulted in an easier transition into the DivX culture for all new employees.
Created brand marketing proposals for brand touch points and new hire procedures. -
Marketing/PR Admin
Saddleback Memorial
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
October 2003 — June 2006 (2 years 9 months)
- Edited press releases and advertisements used to help increase awareness of hospital initiatives and services.
- Contributed content and was responsible for layout and distribution of company newsletter which reached over 1,000 employees twice a month.
- Authored an Outpatient Referral Guide that was distributed to over 200 physicians to increase awareness of hospital services. -
Online Community Liaison
Murmurs.com
(Privately Held; 11-50 employees; Online Media industry)
2001 — February 2004 (3 years)
- Acted as a major point of contact for over 25,000 community members and other staff members.
- Provided community board monitoring as well as contribution of content for album and live show reviews.
- Used the online community board to increase user loyalty, user generated content, and visitor count. -
Customer Service
Hot Topic
(Public Company; 5001-10,000 employees; HOTT; Retail industry)
2002 — 2003 (1 year)
Additional Information
Rachel Kaplan’s Websites:
Rachel Kaplan’s Interests:
classic lit, mystery based on fact, human behavior, new technology, marketing new technology, brand history, music, live concerts, dancing, writing, reading, running, soccer, photography, culture, wakeboarding, product marketing, my kittie, the romantic period, the renaissance, Aristotle...
Rachel Kaplan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
