Rachelle King
Online Marketing Strategist
- Location
- Greater Seattle Area
- Industry
- Marketing and Advertising
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Rachelle King's Overview
- Current
-
- Founder at Clk2Me
- Web Analytics Extraordinaire & Marketing Strategist at MezAdz
- Past
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- SEO Consulting for Classmates at Rylem
- adCenter API 3rd party tool analyst & liaison at Collabera at Microsoft
- Online Marketing Manager at WildTangent
- SEO PM at Microsoft
- Online Marketing at Holiday Group
- Product Designer at Microsoft
- Marketing Associate at Sierra Online
- Recommendations
-
3 people have recommended Rachelle
- Connections
-
189 connections
Rachelle King's Summary
Now Specialing in Web Analytics
Do you know how well your business is doing in all areas of marketing? Can you tell how you’re performing for organic search marketing, (SEO) online paid advertising (SEM), social media efforts, TV ads, radio, direct response, print ads, trade shows and PR? There are so many different analytic tools and software available that it can feel like a nightmare trying to understand all the different ways you can view your data that impacts your bottom line. I have been in online marketing for 15 years and have worked with almost every single reporting tool since way back when; you know when Google Analytics used to be Urchin? Yes I worked on reports using Urchin, I also worked with Hitbox which became Visual Sciences which is now merged and called Omniture. I have not only used a huge variety of home grown in-house reporting tools, built from multiple different data bases and adhoc reports, I have also helped build reporting tools for large to mid-size companies. I am always happy to help give free consultations around reporting and to show you what you might be missing if you don’t know how to use all the tools to your advantage.
Extensive experience in SEO, SEM, & SMM Involved in online Marketing since 1994, knew Net Gravity before they got bought by DoubleClick - In Cable Advertising since 1991
Able to plan, drive and execute marketing strategies to improve business ROI. I have a successful record of increasing online unique user traffic and increasing higher sales conversion ratios.
Excellent communications and negotiation skills both verbal and written to help improve content advertising online through word tracker and other keyword, and reporting tools including Omniture, hitbox, and many log analyzers.
Specialties
Creative, Motivational, Tactical, Marketing Visionary
Skills
__________________________
SEO, SMM & SEM,
Reporting and Analysis, Web Analytics,
Brand Development & Awareness,
Web Design,
Advertising Design,
Print Design, Magazine
Media Buying,
Sales Kits, CD Demos,
Print, TV, Online, Software, Games,
Marketing,
Trade Show Booths, Design,
Branding, Cooperate Identity,
Trade Show Convention Booking
Rachelle King's Experience
Web Analytics Extraordinaire & Marketing Strategist
MezAdz
May 2004 – Present (7 years 10 months) Greater Seattle Area
MezAdz is a small to mid-size business marketing company that I have ran off and on for the past 7 years. I am now putting my energy into dedicating my 15 years of online marketing and reporting experiences to work for small to mid-size businesses on tight budgets! If you’re not getting results or if you’re spending too much to get too little contact me for a free consultation!
SEO Consulting for Classmates
Rylem
Privately Held; 51-200 employees; Staffing and Recruiting industry
October 2010 – May 2011 (8 months)
SEO & Web Analytics. Working to increase visitors, decrease bounce rates, and improve site registrations through organic search acquisitions.
adCenter API 3rd party tool analyst & liaison
Collabera at Microsoft
Public Company; 10,001+ employees; MSFT; Computer Software industry
February 2009 – December 2009 (11 months)
Working as a 3rd party ppc management tool provider and analyst for adCenter. These 3rd party tools include but are not limited to: DART Search, Omniture Search Center, Marin Software, Kenshoo, CoreMetrics, & others. I am interested in connecting with anyone who is using or has used any of these tools.
Online Marketing Manager
WildTangent
Privately Held; 51-200 employees; Computer Games industry
April 2009 – November 2009 (8 months)
Online marketing for gaming company
SEO PM
Microsoft
Public Company; 10,001+ employees; MSFT; Computer Software industry
August 2007 – May 2008 (10 months)
Online Marketing
Holiday Group
Privately Held; 51-200 employees; Hospitality industry
2005 – 2008 (3 years)
Product Designer
Microsoft
Public Company; 10,001+ employees; MSFT; Computer Software industry
May 2000 – April 2004 (4 years)
Design & Product Managment for Internal/External Ad Serving & Reporting Tools
Marketing Associate
Sierra Online
Public Company; 501-1000 employees; Computer Games industry
February 1996 – August 1999 (3 years 7 months)
Rachelle King's Skills
Rachelle King's Additional Information
- Interests:
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Marketing, advertising, consulting, SEO, SEM, banner ads, display advertising, market analysis, mobile advertising, ad serving technologies, paraphyscology, antiques, metaphysics, philosophy, quantum physics, fantasy art, ancient civilizations, forestry preservation, hiking, horseback riding, Arabian horses
- Groups and Associations:
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Contact Rachelle for:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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