Interactive Marketing Executive
Greater Detroit Area
- Current
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- VP of Marketing at Affiliate Classroom Inc.
- Past
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- VP of Client Services at Think Partnership Inc
- VP of Marketing at Think Partnership
- VP Sales and Marketing at KowaBunga Technologies
- Education
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- Eastern Michigan University
- Recommended
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3 people have recommended Rachel - Connections
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159
connections
- Industry
- Marketing and Advertising
- Websites
Rachel Honoway’s Summary
Rachel has a long history of experience in the interactive marketing space dating back to 1997 when she began working as an intern for KowaBunga! Technologies.
Immediately after graduating from Eastern Michigan University with a marketing-focused BBA, she launched her full time career as KowaBunga’s Director of Marketing. Throughout the 8 years that followed, she held the positions of VP of Sales and Marketing and general VP and helped frame the direction and future of the affiliate marketing industry through technology, strategy and educational contributions
A year after the company’s acquisition in 2005 by Think Partnership Inc., she was promoted to the corporate level and served as the company’s VP of Marketing and later as its VP of Marketing and Client Services where her dedication to marketing beyond the sale laid the ground work for a restructuring of the company's high-tech, interactive Network Division.
She now serves at the VP of Marketing for Affiliate Classroom, Inc., a dynamic startup that fills the education and training gap in the growing affiliate marketing space.
A true executive-level leader, Rachel has an aptitude for effectively developing, managing and motivating staff. She uses her strong professional presence and warm personality to create trust and establish a productive relationship on which to build business with new and existing clients.
Rachel Honoway’s Specialties:
Executive-Level Strategy Development and Implementation, Business Planning, Sales and Marketing Management, Client Relationship Management, Business/Client Consulting, Branding and Identity, PR, Affiliate Marketing, Event Management
Rachel Honoway’s Experience
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VP of Marketing
Affiliate Classroom Inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
October 2007 — Present (10 months)
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VP of Client Services
Think Partnership Inc
(Public Company; 201-500 employees; THK; Marketing and Advertising industry)
June 2007 — November 2007 (6 months)
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VP of Marketing
Think Partnership
(Public Company; 201-500 employees; THK; Internet industry)
September 2006 — June 2007 (10 months)
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VP Sales and Marketing
KowaBunga Technologies
(Public Company; 201-500 employees; THK; Information Technology and Services industry)
September 1997 — September 2006 (9 years 1 month)
Rachel Honoway’s Education
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Eastern Michigan University
BBA, Marketing, 1994 — 1998
- Activities and Societies:
- Delta Zeta
Additional Information
Rachel Honoway’s Websites:
Rachel Honoway’s Groups:
Affiliate Marketing
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Linked Affiliate - A Place for Affiliate Marketers to Meet! member -
Internet Affiliate Marketers Association (IAMA) member -
Sales/Marketing VP's & Directors - Software & Technology member
Rachel Honoway’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
