Rachel Honoway

Chief Product Officer at Lurn Inc

Greater Detroit Area

Current
Past
  • VP Sales and Marketing at KowaBunga Technologies
Education
  • Eastern Michigan University
Connections
276 connections
Industry
Marketing and Advertising
Websites

Rachel Honoway’s Summary

Rachel has a long history of experience in the interactive marketing space dating back to 1997 when she began working as an intern for KowaBunga! Technologies.

Immediately after graduating from Eastern Michigan University with a marketing-focused BBA, she launched her full time career as KowaBunga’s Director of Marketing. Throughout the 8 years that followed, she held the positions of VP of Sales and Marketing and general VP and helped frame the direction and future of the affiliate marketing industry through technology, strategy and educational contributions

A year after the company’s acquisition in 2005 by Think Partnership Inc., she was promoted to the corporate level and served as the company’s VP of Marketing and later as its VP of Marketing and Client Services where her dedication to marketing beyond the sale laid the ground work for a restructuring of the company's high-tech, interactive Network Division.

She now serves at the Chief Product Officer for Lurn, Inc, (formerly Affiliate Classroom, Inc.), a dynamic startup that fills the education and training gap in the growing affiliate marketing space.

A true executive-level leader, Rachel has an aptitude for effectively developing, managing and motivating staff. She uses her strong professional presence and warm personality to create trust and establish a productive relationship on which to build business with new and existing clients.

Rachel Honoway’s Specialties:

Executive-Level Strategy Development and Implementation, Business Planning, Sales and Marketing Management, Client Relationship Management, Business/Client Consulting, Branding and Identity, PR, Affiliate Marketing, Event Management


Rachel Honoway’s Experience

  • Chief Product Officer

    Lurn Inc

    (Privately Held; E-Learning industry)

    May 2009Present (7 months)

  • VP of Marketing

    Lurn, Inc. (formerly Affiliate Classroom, Inc.)

    (Marketing and Advertising industry)

    October 2007May 2009 (1 year 8 months)

  • VP of Client Services

    Think Partnership Inc

    (Public Company; 201-500 employees; THK; Marketing and Advertising industry)

    June 2007November 2007 (6 months)

  • VP of Marketing

    Think Partnership

    (Public Company; 201-500 employees; THK; Internet industry)

    September 2006June 2007 (10 months)

  • VP Sales and Marketing

    KowaBunga Technologies

    (Public Company; 201-500 employees; THK; Information Technology and Services industry)

    September 1997September 2006 (9 years 1 month)


Rachel Honoway’s Education

  • Eastern Michigan University

    BBA , Marketing , 19941998

    Activities and Societies:
    Delta Zeta

Additional Information

Rachel Honoway’s Websites:

Rachel Honoway’s Groups:

Affiliate Marketing

  •    Linked Affiliate - A Place for Affiliate Marketers to Meet!
  •    eMarketing Association Network
  •    Internet Affiliate Marketers Association (IAMA)
  •    Technology Marketing Community
  •    Online Advertising Professionals
  •    Eastern Michigan University Alumni Association
  •    Global Private Equity & Venture Capital
  •    Chief Marketing Officer (CMO) Network
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    Sales/Marketing VP's & Directors - Software & Technology
  •    Affiliate Program Management
  •    AffPlan.com - AffiliateMarketingPlan.com
  •    LaunchTree

Rachel Honoway’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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