Rachel Davis

Rachel Davis

Senior Manager, Digital Marketing Strategy at Office Depot

Location
Boca Raton, Florida (West Palm Beach, Florida Area)
Industry
Marketing and Advertising

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Rachel Davis's Overview

Past
  • Owner/Manager at The RV Doctor
  • Senior Manager, Integrated Marketing Services at Vail Resorts
Education
Connections

500+ connections

Rachel Davis' Summary

MBA-educated marketing strategist specializing in leveraging cross-channel marketing initiatives to maximize revenue, engagement and retention. Thirst for innovation, testing, and optimization of promotional vehicles and channels deriving actionable insights to increase conversion and spend. Collaborative leader and team builder with proven ability to motivate teams across functional areas to drive strategy and deliver results. Fifteen years of broad-level marketing leadership experience in travel, hospitality, retail, and financial services sectors.

Specialties: Digital marketing strategy including content marketing, omni-channel strategy, onsite personalization, A/B offer testing, email, social media, financial forecasting and budgeting, database/CRM, loyalty and retention, marketing research, quantitative analytics, credit card marketing, decision analysis, partnerships and alliances, and traditional media.

Rachel Davis' Experience

Senior Account/Marketing Communications Manager

Destination Rewards

Privately Held; 51-200 employees; Marketing and Advertising industry

September 2010December 2011 (1 year 4 months) Boca Raton, Florida

Strategic oversight of web-based marketing initiatives for Extra Cash from Citi, large-scale credit card loyalty program for Citibank and AT&T co-brand. Manage creative and content development for multi-channel email and web marketing campaigns. Spearhead large-scale launch of online auctions platform. Leverage integrated communications and customer life cycle strategy to drive program loyalty and spend. Quantitative analysis of behavioral, transactional, and survey data for strategic customer insights. Day-to-day account management to satisfy client needs.

Owner/Principal Consultant

Visionary Marketing Concepts Inc.

March 2009December 2011 (2 years 10 months) Delray Beach, Florida

Provider of strategic marketing services in the areas of internet marketing, website content management, social media strategy, email communications, partnerships and alliances, loyalty/affinity programs, marketing research, proposal writing and business development.

Manager, Loyalty Marketing

Royal Caribbean International

Public Company; 10,001+ employees; RCL; Leisure, Travel & Tourism industry

20072009 (2 years) Miami, Florida

Manager of Crown and Anchor Society, top cruise industry loyalty program. Responsible for entire retention marketing strategy. Tactical deployment of program communications through EM, DM, web and print channels. Oversee call center support. Manage shipboard loyalty events worldwide. Leverage key influencers in online communities through social networking initiatives. Strategic direction of $1B+ co-branded credit card program.

Owner/Manager

The RV Doctor

2005October 2007 (2 years) Melbourne, Florida

Owner of successful start-up business venture. Managed all advertising, purchasing, customer service, scheduling, accounting, finance, and strategic planning. Introduced a high-demand service into a new marketplace utilizing a comprehensive integrated marketing plan.

Senior Manager, Integrated Marketing Services

Vail Resorts

Public Company; 10,001+ employees; MTN; Leisure, Travel & Tourism industry

19982004 (6 years) Vail, Colorado

Senior Manager of Peaks at Vail Resorts, ground-breaking ski industry loyalty program. Directed strategic partnership with American Express including inaugural participation in Membership Rewards program. Senior Manager of Marketing Research responsible for the entire corporate marketing research function. Recipient of the American Marketing Association’s Gold Peak Award for Excellence in Market Research.

Rachel Davis' Skills & Expertise

  1. Email Marketing
  2. Digital Marketing
  3. Integrated Marketing
  4. Marketing Strategy
  5. B2B
  6. Strategic Partnerships
  7. Strategy
  8. Strategic Planning
  9. Analytics
  10. Competitive Analysis
  11. E-commerce
  12. Marketing
  13. Social Media Marketing
  14. Web Analytics
  15. Online Advertising
  16. Multi-channel Marketing
  17. Market Research
  18. Digital Strategy
  19. Social Networking
  20. Segmentation
  21. Marketing Research
  22. Online Marketing
  23. Business Development
  24. Direct Marketing
  25. Loyalty Programs
  26. Web Marketing
  27. Social Media
  28. Management
  29. Interactive Marketing
  30. Customer Insight
  31. Account Management
  32. Start-ups
  33. Leadership
  34. Google Analytics
  35. Marketing Management
  36. Customer Acquisition
  37. Brand Development
  38. Product Marketing
  39. Customer Retention
  40. SEO
  41. SEM
  42. PPC
  43. Loyalty Marketing
  44. Brand Management
  45. Lead Generation
  46. CRM
  47. Database Marketing
  48. Training
  49. Mobile Marketing
  50. Retail

View All (50) Skills View Fewer Skills

Rachel Davis' Education

University of Colorado Boulder - Leeds School of Business

MBA, Marketing, Organizational Management

19961998

3.7 GPA

Activities and Societies: Emphasis in Hospitality and Tourism Management

University of California, Los Angeles

BA, Music

19931996

3.9 GPA, Magna cum Laude, Regents Scholar, Alumni Scholar

Activities and Societies: UCLA Bruin Marching Band, Wind Ensemble.

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