Senior Manager, Digital Marketing Strategy at Office Depot
- Boca Raton, Florida (West Palm Beach, Florida Area)
- Marketing and Advertising
Rachel Davis's Overview
- Senior Account/Marketing Communications Manager at Destination Rewards
- Owner/Principal Consultant at Visionary Marketing Concepts Inc.
- Manager, Loyalty Marketing at Royal Caribbean International
- Owner/Manager at The RV Doctor
- Senior Manager, Integrated Marketing Services at Vail Resorts
Rachel Davis' Summary
MBA-educated marketing strategist specializing in leveraging cross-channel marketing initiatives to maximize revenue, engagement and retention. Thirst for innovation, testing, and optimization of promotional vehicles and channels deriving actionable insights to increase conversion and spend. Collaborative leader and team builder with proven ability to motivate teams across functional areas to drive strategy and deliver results. Fifteen years of broad-level marketing leadership experience in travel, hospitality, retail, and financial services sectors.
Specialties: Digital marketing strategy including content marketing, omni-channel strategy, onsite personalization, A/B offer testing, email, social media, financial forecasting and budgeting, database/CRM, loyalty and retention, marketing research, quantitative analytics, credit card marketing, decision analysis, partnerships and alliances, and traditional media.
Rachel Davis' Experience
Senior Account/Marketing Communications Manager
Privately Held; 51-200 employees; Marketing and Advertising industry
September 2010 – December 2011 (1 year 4 months) Boca Raton, Florida
Strategic oversight of web-based marketing initiatives for Extra Cash from Citi, large-scale credit card loyalty program for Citibank and AT&T co-brand. Manage creative and content development for multi-channel email and web marketing campaigns. Spearhead large-scale launch of online auctions platform. Leverage integrated communications and customer life cycle strategy to drive program loyalty and spend. Quantitative analysis of behavioral, transactional, and survey data for strategic customer insights. Day-to-day account management to satisfy client needs.
Visionary Marketing Concepts Inc.
March 2009 – December 2011 (2 years 10 months) Delray Beach, Florida
Provider of strategic marketing services in the areas of internet marketing, website content management, social media strategy, email communications, partnerships and alliances, loyalty/affinity programs, marketing research, proposal writing and business development.
Manager, Loyalty Marketing
Public Company; 10,001+ employees; RCL; Leisure, Travel & Tourism industry
2007 – 2009 (2 years) Miami, Florida
Manager of Crown and Anchor Society, top cruise industry loyalty program. Responsible for entire retention marketing strategy. Tactical deployment of program communications through EM, DM, web and print channels. Oversee call center support. Manage shipboard loyalty events worldwide. Leverage key influencers in online communities through social networking initiatives. Strategic direction of $1B+ co-branded credit card program.
The RV Doctor
2005 – October 2007 (2 years) Melbourne, Florida
Owner of successful start-up business venture. Managed all advertising, purchasing, customer service, scheduling, accounting, finance, and strategic planning. Introduced a high-demand service into a new marketplace utilizing a comprehensive integrated marketing plan.
Senior Manager, Integrated Marketing Services
Public Company; 10,001+ employees; MTN; Leisure, Travel & Tourism industry
1998 – 2004 (6 years) Vail, Colorado
Senior Manager of Peaks at Vail Resorts, ground-breaking ski industry loyalty program. Directed strategic partnership with American Express including inaugural participation in Membership Rewards program. Senior Manager of Marketing Research responsible for the entire corporate marketing research function. Recipient of the American Marketing Association’s Gold Peak Award for Excellence in Market Research.
Rachel Davis' Skills & Expertise
- Email Marketing
- Digital Marketing
- Integrated Marketing
- Marketing Strategy
- Strategic Partnerships
- Strategic Planning
- Competitive Analysis
- Social Media Marketing
- Web Analytics
- Online Advertising
- Multi-channel Marketing
- Market Research
- Digital Strategy
- Social Networking
- Marketing Research
- Online Marketing
- Business Development
- Direct Marketing
- Loyalty Programs
- Web Marketing
- Social Media
- Interactive Marketing
- Customer Insight
- Account Management
- Google Analytics
- Marketing Management
- Customer Acquisition
- Brand Development
- Product Marketing
- Customer Retention
- Loyalty Marketing
- Brand Management
- Lead Generation
- Database Marketing
- Mobile Marketing
Rachel Davis' Education
MBA, Marketing, Organizational Management
1996 – 1998
Activities and Societies: Emphasis in Hospitality and Tourism Management
1993 – 1996
3.9 GPA, Magna cum Laude, Regents Scholar, Alumni Scholar
Activities and Societies: UCLA Bruin Marching Band, Wind Ensemble.
Rachel Davis' Additional Information
Music performance, world travel, scuba diving, golf, snow skiing, business networking.
- Groups and Associations:
American Marketing Association, Direct Marketing Association, American Mensa Ltd.
- Honors and Awards:
American Marketing Association Gold Peak Award for Excellence in Marketing Research, Member - Virginia Tech Hospitality and Tourism Management Advisory Board, Former Member - Colorado State Tourism Board Research Advisory Committee
Contact Rachel for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch