Rachel Ferrucci

Social Media Architect/Strategist/Social/Digital Media Producer Specializing in Twitter Parties & Blogger Activation

Greater New York City Area
Marketing and Advertising

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Rachel Ferrucci's Overview

  • Member Board of Directors at dollarhood
  • Founder at The Brand Connection
  • Social Media Consultant at Tools2Tiaras.com
  • Founder at Touch'd
  • Senior Project Manager at Major Healthcare Company

500+ connections


Rachel Ferrucci's Summary

Social Media Architect and leader of social media tools and technologies, with a track record of creating and implementing successful social media programs. Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0. Partner with clients to create innovative, effective campaigns, bringing brand awareness through intelligent use of social media.

Rachel has worked with top brands including P&G, YesVideo, Cover Girl Cosmetics and Coca Cola where she implemented successful social media programs.

Rachel consults for multiple companies, which cater to dynamic online communities. Among Rachel’s consulting responsibilities, she creates social media strategies to further brand awareness, develops and facilitates virtual parties aligning client goals with live events, meetups and executes promotions using such platforms as Twitter, Facebook, Instagram and Pinterest. This experience led to her founding The Brand Connection in 2012, a social media boutique agency connecting brands and bloggers with event and conference sponsorship opportunities, tv placement on local and national programs, media training, social media branding.

She has interviewed such personalities as veteran newsman Sam Donaldson, celebrity trainer Angelo Sorrenti, and singer Ender Thomas of Yanni Voices.

Rachel works with various brands and attends events to spread social media messages for such clients as ABC-TV’s “General Hospital and “The View,” The UPS Store and Smarties Candy.

Having developed her multi-tasking skills early on as a working mother of two children and continuing in the tradition as a grandmother, Rachel created an organic product line Touch’d Bath & Body in her quest to ease her daughter’s eczema. The line has been embraced by family, friends, spas, salons, and select boutiques.

Connect with Rachel on Twitter (her handle is @RachelFerrucci) or Facebook.

Rachel Ferrucci's Experience

Member Board of Directors


2014Present (less than a year)


The Brand Connection

April 2012Present (2 years 6 months)

A boutique agency building content marketing and providing native advertising. We connect brands with our vetted network of over 7,000 social media influencers and evangelists

Social Media Consultant


September 2010Present (4 years 1 month)

• Managing growing and engaged network of over 5000 bloggers
• Creates social media strategies focusing on brand awareness
• Develops and implements processes for virtual parties, tripling stats in a year
• Plans criteria of clients goals to make sure objectives are met which incorporates live events and meet-ups
• Consults internal staff, educating on blogger outreach
• Creates and achieves a strong, visible social media presence and develops concepts with viral potential.
• Continuously monitors online public relations and ensures the success of client programs.
• Educates small businesses and political parties on creating and using Facebook, Twitter, and other social media platforms
• Identifies tools needed to secure successful promotions and campaigns
• Executes promotions on Twitter and Facebook to drive business to brands, increasing subscribers
• Monitors trends in social media technologies, tools and applications and appropriately applies that knowledge to increase the use of social media
• Identifies areas of improvement needed so client can independently execute engaging content surrounding brand
• Tracks and reports on all Social Media metrics

Social Media Consultant

SheSpeaks Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

April 2010Present (4 years 6 months)

Social Media Director


Privately Held; 1-10 employees; Consumer Goods industry

March 2012May 2013 (1 year 3 months) Colorado/NYC

Development of strategies, plans and priorities across social platforms
Create and execute paid and earned digital media strategy and activation
Detect and mitigate possible issues, conflicts and disruptions in the programs
Kick off calls with clients
Create and execute virtual parties, blogger outreach
Coach team on “best practices” in successfully engaging with influentials.
Provide strategic counsel to executive-level clients and manage, maintain and grow client relationships.
Drive strategic communication planning process.
Collaborate with other business leads to integrate and drive best results for all parties.

Privately Held; 11-50 employees; Public Relations and Communications industry

20122012 (less than a year)


Collective Bias

Privately Held; 51-200 employees; Marketing and Advertising industry

20112011 (less than a year)



June 2007September 2008 (1 year 4 months)

• Conduct seminars throughout Connecticut on top selling techniques to increase employee sales
• Manage daily bookkeeping activities, inventory levels, pricing structures, profit and loss analysis, and return on investment reports.
• Analyze market trends via pricing, product, distribution and advertising amongst category players.
• Merchandising, shipment processing, and business standards
• PR/Marketing social media via Twitter, Facebook, LinkedIn, You Tube and other social media venues
• Connect brands directly with their target consumers through a combination of leading qualitative and quantitative tools.

Senior Project Manager

Major Healthcare Company

October 2003May 2008 (4 years 8 months) CT

• Collaborate across enterprise to re-engineer operation processes for business unit support
• Liaison for providers with Credentialing to ensure proper certification
• Develop and monitor activity reports, and implement an Access database of policies and procedures for Network Management
• Analyze, update, and develop regional policies and procedures
• Successfully develop and implement process to ensure operations consistency for CT, ME, and NH.
• Lead and evaluate department personnel
• Resolve escalated issues at Officer Level
• Chair Provider Appeal Panel, working with the Medical Director and Legal Affairs to ensure compliance with policies and procedures

Rachel Ferrucci's Skills & Expertise

  1. Social Media
  2. Blogging
  3. Facebook
  4. Social Networking
  5. Social Media Measurement
  6. Media Analysis
  7. Influencer Marketing
  8. Media Buying
  9. Social Media Marketing
  10. Editorial
  11. Online Advertising
  12. Digital Marketing
  13. Newsletters
  14. Copywriting
  15. Web Content
  16. Content Development
  17. Press Releases
  18. SEO
  19. Editing
  20. Advertising
  21. Blogger
  22. Public Relations
  23. Online Marketing
  24. YouTube
  25. Brand Development
  26. Content Strategy
  27. Brand Awareness
  28. Email Marketing
  29. Media Relations
  30. Marketing Communications
  31. New Media
  32. Strategy
  33. Google Analytics
  34. WordPress
  35. Entrepreneurship
  36. Digital Media
  37. Creative Writing
  38. Web Design
  39. Marketing
  40. Content Management
  41. Television
  42. Pinterest
  43. Strategic Communications
  44. Integrated Marketing
  45. Community Management
  46. Publicity
  47. Digital Strategy
  48. SMO
  49. Web Content Management
  50. Viral Marketing

View All (50) Skills View Fewer Skills

Rachel Ferrucci's Education

Institute of Cosmetology and Barbering

license, Cosmetology/Barbering


Activities and Societies: Member of Toast Masters Board Member of The Arthritis Foundation

Contact Rachel for:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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