Rachel Daniel

Current

• Chair of Marketing Committee and Board Member at Positively Cleveland
• CEO at Synergy Marketing Strategy & Research, Inc.

Education

• Case Western Reserve University - Weatherhead School of Management
• Cleveland State University

Recommended

10 people have recommended Rachel

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Twitter @TrustBranding

Rachel Daniel’s Summary

Ms. Daniel is CEO of Synergy Marketing Strategy and Research, Inc.a full-service marketing consulting, brand strategy, and research firm. Synergy designs data-driven strategies to help our clients establish, maintain, and maximize trust in their brands. Founded in 2002, the firm boasts a unique blend of traditional scientific rigor in both our qualitative and quantitative research methods and innovation in our organizational theory and marketing strategies.

Synergy has designed marketing research studies (focus groups, ethnographic studies, telephone surveys, and mystery shopping studies) and strategic marketing initiatives (strategic marketing plans, communications plans, diversity initiatives, special projects, and outsourced tactical) for a wide range of sectors, including the financial services industry (Key Bank, National City, Prudential Insurance).

The firm also works with government and quasi-government entities, including the transportation sector (SARTA), municipalities (Cuyahoga County, City of Cleveland, Warrensville City Schools), nonprofit organizations (Akron Urban League, Cleveland Bridge Builders), and universities (Kent State University, Case Western Reserve University). Additionally, Synergy serves health care sector (Akron General Hospital, Life Line Screening, SummaCare), a number of retail organizations (Best Buy, P&G, GOJO), and communications and technology companies (Time Warner Cable, Microsoft Corporation, Alltel Corporation).

Some of Synergy’s longest running clients are advertising agencies. The company’s sweet spot is helping clients in every sector determine better ways to increase customer and employee loyalty. The Synergy team enjoys conducting multi-modal studies of internal and external stakeholder groups; it gives clients an opportunity to establish the most important competitive advantage in business today: TRUST.

Rachel Daniel’s Experience

• Chair of Marketing Committee and Board Member

  Positively Cleveland

  (Non-Profit; Leisure, Travel & Tourism industry)

  2004 — Present (5 years )

• CEO

  Synergy Marketing Strategy & Research, Inc.

  (Privately Held; Marketing and Advertising industry)

  March 2002 — Present (7 years 9 months)

  Ms. Daniel is CEO of Synergy Marketing Strategy & Research, Inc., an award‐winning firm specializing in marketing strategy, marketing research, and brand management. The firm’s clients include Fortune 500 corporations, mid‐sized firms, nonprofits and universities.
  
  Her role in the company is to set the strategic vision, develop new markets, and initiate collaborative efforts in the corporate, civic, and nonprofit communities. Most importantly, her job is to serve clients every day, with more passion and expertise than the day before. Her job is to live the brand promise of Synergy, "To help our clients establish, build, and defend their strong, trusted, and sustainable brand."

Additional Information

Rachel Daniel’s Websites:

• My Company
• My Blog
• Twitter @TrustBranding

Rachel Daniel’s Interests:

International Travel

Rachel Daniel’s Groups:

The PhD Project

National Black MBA Association

Cleveland Bridge Builders

Delta Sigma Theta Sorority, Inc.

Leadership Cleveland

Marketing Research Association

American Marketing Association

NAWBO

Positively Cleveland

•    KIVA
•    TopLinked.com (Open Networkers)
•    Crain's 40 Under 40 Group
•    Weatherhead School of Management, Case Western Reserve University
•    CASRO (The Council of American Survey Research Organizations)
•    Delta Sigma Theta Sorority, Incorporated
•    Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
•    Practitioner Scholars

Rachel Daniel’s Honors:

Entrepreneur of the Year
Minority Business of the Year - NOMBC
Top Forty under 40 - Crain's Magazine
Top Forty under 40 - Kaleidoscope Magazine
Most Influential Business Leader - Call & Post Newspaper

Rachel Daniel’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• business deals