Rachel Bryant

Current

Director of Marketing at Manatron, Inc.

Past

Business Operations Manager at Palace Sports & Entertainment
Sales Representative at Adams Remco Inc.

Education

Western Michigan University

Recommended

9 people have recommended Rachel

Connections

165 connections

Industry

Marketing and Advertising

Websites

Rachel Bryant’s Summary

Hard working and dedicated marketing director with experience in brand development and management, tradeshow and conference planning, social media marketing, strategic marketing and business development.

Interested in executive level marketing career leading a company and team with a quality marketing plan in order to develop new business opportunities.

Maiden Name: Rachel Dobberstein

Rachel Bryant’s Specialties:

Branding and identity, campaign management, lead development and management, customer relationship management, social media marketing, corporate marketing, marketing campaign development, corporate business strategy, copy writing, Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Rachel Bryant’s Experience

Director of Marketing

Manatron, Inc.

(Privately Held; Computer Software industry)

April 2004 — Present (5 years 9 months)

Utilizing organizational and leadership skills, oversee all national and international marketing efforts of company. Ability to organize the details while continuing to keep the big picture and final goal in mind.
-Work with national sales organization and Product Managers for development of strategic marketing programs.
-Establish and implement national and regional advertising campaigns.
-Develop and direct execution of direct mail and email promotional campaigns.
-Drive national public relations initiatives.
-Oversee development and production of all sales material.
-Oversee all social media marketing for Manatron including Twitter, Facebook and YouTube.
-Development of new brand identity in '04. Implementation and management of brand throughout all aspects of company.
-Supervise trade show coordination.
-Manage and maintain corporate website, manatron.com.
-Establish departmental processes and metrics including yearly budget.
-Oversee all relationships with external Marketing vendors.
-Work with Manatron business partners to ensure full potential of relationship is realized.

Rachel Bryant’s Education

Western Michigan University

BS , Biomedical Sciences , 1995 — 1999

Graduated Pre-Med with minor in Chem.

Activities and Societies:

Women's basketball team - 4 year letter winner
Women's NIT Tournament - 1999

Additional Information

Rachel Bryant’s Websites:

Rachel Bryant’s Interests:

Professional: Marketing, brand development and management, business leadership, guerrilla marketing, viral marketing, professional networking

Rachel Bryant’s Groups:

American Marketing Associaton (West Michigan Chapter), Ad Club (West Michigan Chapter), Pragmatic Marketing Alumnus (New Rules of Marketing, Effective Product Marketing), Business Marketing Association, Kalamazoo Area Young Professionals