Ryan Quiel

Ryan Quiel

SEO / Growth Hacking at Giving Assistant, Inc

Location
San Francisco, California (San Francisco Bay Area)
Industry
Internet

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Ryan Quiel's Overview

Current
Past
  • Chief Marketing Officer at buildOn
  • Director of Marketing at Insight Cuba
  • Online Marketing Manager at CAMFED
Education
Connections

500+ connections

Ryan Quiel's Summary

Marketing professional with keen skills in developing and implementing online marketing strategies that transform contacts into customers. Using a combination of direct mail and online marketing tactics, I cultivate marketing programs that engage customers across multiple channels and delivers effective results.

With a specialty in building influential digital marketing programs that speak to customer needs, I expand upon the commanding influence of the Internet by incorporating Social Media, Email Marketing, Online Advertising, Demand Generation, and Marketing Automation. I also incorporate online Word of Mouth techniques coupled with Content Marketing and Inbound Marketing to create successful digital marketing campaigns.

My passion and vision have led to numerous achievements, including the receipt of the prestigious New Media Award (from the New Media Institute of London).

Skills

• Skilled in creating efficient online marketing campaigns across various mediums that increase performance, meet organizational goals, and achieve revenue targets.

• Equipped to reorganize changing objectives, make quick assessments, and revise strategies to achieve desired goals.

• Accomplished in collecting and evaluating market research to arrive at strategic decision-making.


• Possess the ability to overcome and manage multifaceted obstacles with thoughtful planning and problem-solving skills.

• Experienced communicator with the ability to create and maintain productive relationships with a wide range of people.


• Proficient in the recruitment, training and leadership of individuals; and possesses the ability to enhance individual performance and improve the dynamics of a team.

• Thrives in fast-paced environments with goals that involve conceptual preparation, budgeting, organization, and deadline-driven implementation.

Specialties

• Digital Marketing Strategies
• Social Media (Facebook, Twitter, Pinterest, YouTube & Blogging)
• Online CPC/CPA Advertising (Adwords, Adsense & Facebook)
• Search Engine Marketing
• Demand Generation (Content Marketing & Inbound Marketing)
• Marketing Automation
• Email Marketing (Convio, VR & MailChip)
• Website Performance (SEO, A/B Testing & Conversions)

Ryan Quiel's Experience

SEO / Growth Hacking

Giving Assistant, Inc

Public Company; 1-10 employees; Internet industry

March 2014Present (7 months) San Francisco Bay Area

Founder / Online Marketing Director

Golden Gate Park

January 2011Present (3 years 9 months) San Francisco Bay Area

Key responsibilities include the following:

• Launched a redesign of the site using SEO best practices. Increased traffic 5 fold, to 60,000 visitors a month, 500,000 page views and average time on site at 3 minutes.

• Migrated the site to a new CMS system for enhanced scalability, better SEO capablities and social media integration. Also integrated an email marketing platform that is fully automated with RSS-to-Email, sending out thousands of event emails a month without human interaction.

• Grew the Golden Gate Park Twitter account from 0 to over 23,000 followers and Facebook Likes to over 4,000.

• Effectively managed a team of writers, programmers and social media interns.

Chief Marketing Officer

buildOn

Nonprofit; 51-200 employees; Philanthropy industry

July 2013December 2013 (6 months) Stamford, CT

Director of Marketing

Insight Cuba

Nonprofit; 11-50 employees; Leisure, Travel & Tourism industry

April 2012July 2013 (1 year 4 months) New York

Key responsibilities include the following and others as assigned:

• Doubled sale leads while reducing SEM budget by optimizing landing pages through A/B testing using Unbounce, improving Google Adwords campaigns and launching retargeting banner ads.

• Designed a new optimized website to focus on lead generation, bounce rate reduction, and content marketing creation.

• Created incentives for lead generation on landing pages which significantly increase lead conversion rate.

• Migrated email marketing to a more robust platform with Salesforce integration. Created email templates for eNews, promotions, and announcements.

• Conceptualized and rebranded Facebook, Twitter, Pinterest, and Tumblr accounts, which garnered an increase in Likes/Followers/Tumbles/and Repins of over 7000+ and a reach increase of over 100K in 2 months.

• Through white-hat SEO efforts, increased organic traffic to the site by 57% by creating over 1200 backlinks from relevant niches and onsite optimizations.

Online Marketing Manager

CAMFED

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

August 2008December 2010 (2 years 5 months) San Francisco Bay Area, Cambridge UK

Key responsibilities include the following and others as assigned:

• Doubled online donations year after year, for two years through increased traffic, higher conversion rate and social web integration.

• Grew the email list from less than 5,000 to over 20,000 through cross-pollination efforts with our social community properties.

• Launched Twitter & Facebook campaigns resulting in 120,000 and 750,000 followers respectively in 2 year period. Traffic from these sources converted 2x higher than organic traffic on our sites.

• Led the transition from inefficient CRM system to Salesforce/CommonGround. All donations and leads now flow from our two sites into one cloud based silo with superior scalability and accessibility.

• Created a segmented email system, allowing all data to bidirectionally flow into Salesforce/CommonGround.

• Rebranded our Web 2.0 look, relaunched the Camed.org website and led team to make Camfed one of the most visible nonprofits in the social arena.

Manager of Digital Marketing

Pillar Data Systems

Privately Held; 201-500 employees; Computer Hardware industry

January 2007August 2008 (1 year 8 months)

Key responsibilities include the following and others as assigned:

• Demonstrated experience developing and executing compelling, successful, and cost effective online lead generation programs under tight deadlines.

• A complete understanding of sales lead lifecycle processes, such as lead gathering, lead maturation, data quality and lead to opportunity conversion.

• Analysis of customer data and user behavior, followed by recommendations for new site features and/or functionality.

• Proven ability to manage, schedule, budget, and deliver multiple projects simultaneously.

• Acted as online consultant for the entire company, and provide guidance as needed to other internal groups.

• Led the process of driving significant improvements in search engine optimization and pay-per-click (PPC) advertising campaigns.

Digital Marketing Manager

Quizak

January 2005December 2006 (2 years) San Francisco Bay Area

Key responsibilities included:



• Successfully managed a team of 6 writers, 4 programmers & 1 designer on over 20 websites.

• Discovered profitable new web niches by analyzing keyword traffic, PPC & URL accusations.

• Developed CMS websites that encouraged readers to contribute over 10,000 comments.

• Traffic gain to 500,000 visitors per month using SEO, social media and link baiting.

• 170% ROI, 250% increase in traffic, and 2% increase in CTR on ads from 2005 to 2007.

Ryan Quiel's Honors and Awards

  • New Media Award

    New Media Institute
    • June 2010

    NewMedia Award for Charity & Voluntary Sector

  • CRM Visionary Award

    Convio
    • November 2010

Ryan Quiel's Projects

  • Apollo Alliance

    • October 2010 to January 2011
    Team Members: Ryan Quiel

    Consolidation of content management systems and redesign of website.

Ryan Quiel's Skills & Expertise

  1. Online Marketing
  2. SEO
  3. Social Media Marketing
  4. Digital Marketing
  5. Email Marketing
  6. Social Media
  7. Nonprofits
  8. Online Advertising
  9. Non-profits
  10. Marketing
  11. Salesforce.com
  12. Integrated Marketing
  13. Wordpress
  14. Niche Marketing
  15. Educational Technology
  16. Lead Generation
  17. Blogging
  18. Digital Strategy
  19. Content Marketing
  20. SEM
  21. Marketing Strategy
  22. Web Analytics
  23. Google Analtyics
  24. Online Publishing
  25. Nonprofit Consulting
  26. Google Adsense
  27. Google Adwords

View All (27) Skills View Fewer Skills

Ryan Quiel's Education

University of Missouri-Columbia

Masters, Technology in Education

20082010

California Polytechnic State University-San Luis Obispo

Bachelor's of Science, Graphic Communication - Electronic Publishing & Media Management

20002005

Ryan Quiel's Additional Information

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