Que Gaskins

Current

• Director of Marketing - East Region at Nike

Past

• VP of Integrated Marketing at American Eagle Outfitters
• Global VP of Lifestyle & Entertainment Marketing at Reebok International Ltd.
• Buyer at Saks 5th Avenue

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Education

• Northwestern University - Kellogg School of Management
• Florida Agricultural and Mechanical University

Recommended

2 people have recommended Que

Connections

403 connections

Industry

Marketing and Advertising

Que Gaskins’s Summary

Possessing 22 years of experience as a visionary leader, and being a results driven professional with smart creativity. A game changer that can successfully lead a global brand innovation and marketing team with clarity, strategic thinking, and a motivational management style. A champion of ideas that stretch boundaries, challenge assumptions and deliver break through results.

Que Gaskins’s Specialties:

Urban Marketing and Branding Guru; Cool Hunter; People Scientist; Connector; Problem Solver; Basketball Insider; Fashion Maven and Inspirational Mentor

Que Gaskins’s Experience

• Director of Marketing - East Region

  Nike

  (Public Company; 10,001 or more employees; NKE; Sporting Goods industry)

  August 2008 — Present (1 year)

  Head of Marketing for East Region at Nike. The region runs from Maine to North Carolina. Key Markets are Boston, NYC, Philly, Bmore, DC and VA. The key categories are Basketball, Urban, Running, NSW, Training, Football, Baseball, Lacrosse, Soccer, Tennis, and Action Sports.
  
  My goal is to create the ultimate consumer experience in the east region through the uses of retail brand marketing, demand creation, public relations, events, entertainment, community relations, corporate responsibility, influencer seeding efforts and strategic energy drivers. In other words, the lead "Curator" for the East region.

• VP of Integrated Marketing

  American Eagle Outfitters

  (Public Company; Apparel & Fashion industry)

  March 2007 — December 2007 (10 months)

  Responsible for setting the strategic vision, driving game changing ideas and producing profitable results for the following areas:
  * Entertainment Marketing
  * On-line & Mobile Marketing
  * Sports Marketing
  * New Concept Marketing
  * Minority Marketing
  * Sunbelt Marketing
  * Market Research

• Global VP of Lifestyle & Entertainment Marketing

  Reebok International Ltd.

  (Public Company; 1001-5000 employees; Apparel & Fashion industry)

  September 1994 — April 2006 (11 years 8 months)

  Responsible for building the marketing vision and strategy of a new division of Reebok called RBK. Managed the branding and positioning of key partnerships within the RBK division inclusive of...
  * Allen Iverson (I3)
  * S. Carter (Jay-Z)
  * G-Unit (50 Cent)
  * Pharrell (Ice Cream)
  * Stevie Williams (DGK)
  * Daddy Yankee
  * Nelly
  * Lil' Wayne
  * Lupe Fiasco
  * Mike Jones
  * Miri Ben Ari

• Buyer

  Saks 5th Avenue

  (Public Company; Marketing and Advertising industry)

  1989 — 1991 (2 years)

Que Gaskins’s Education

• Northwestern University - Kellogg School of Management

  1991 — 1993

• Florida Agricultural and Mechanical University

  B.S. , Business Administration , 1984 — 1988

  Graduated Valedictorian of my class in 1988 from the School of Business & Industry

  Activities and Societies:

  Marketing Club, Advertising Club, President of Social Labs

Additional Information

Que Gaskins’s Interests:

Basketball, Hip-Hop, Sneakers, Cars, Street Wear, Travel, Music, Films, Marketing and Advertising

Que Gaskins’s Groups:

•    Kellogg School of Management
•    Kellogg School of Management - Class of 1993

Que Gaskins’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch