Eric Quanstrom (@equanstrom)

Eric Quanstrom (@equanstrom)

VP, Marketing & Strategy at Sorenson Media

Greater San Diego Area

Current
Past
  • VP, Marketing & Business Development - SightSpeed at Logitech
  • Director, Marketing & Sales at AppellationAmerica.com
  • Director, Business Development at DocuComp.com
  • West Coast Dept. Head at News Corporation (Fox Online)
  • AP at Prime Sports

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Education
  • San Francisco State University
  • San Diego State University-California State University
  • De La Salle High School
Recommended
Eric has 8 recommendations 8 people have recommended Eric
Connections
359 connections
Industry
Internet
Websites

Eric Quanstrom (@equanstrom)’s Summary

Relentless online marketing executive with substantial entrepreneurial experience, Masters of Business Administration (MBA) degree, and digital media background.

Eric Quanstrom (@equanstrom)’s Specialties:

Marketing, Managerial & Multimedia (3 M's!) background. Internet video veteran, Social Media, PR, Search Engine Optimization & Marketing (SEO, SEM), Direct Marketing (Email), Affiliate Relations, Marketing plans, White papers (technical writing), Advertising, and Fundraising specialties.

Eric Quanstrom (@equanstrom)’s Experience

  • VP, Marketing & Strategy

    Sorenson Media

    (Privately Held; Telecommunications industry)

    March 2009 — Present (10 months)

    Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning video solutions that empower customers to easily and affordably deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which today empowers the largest selection of Internet video on mobile devices and other consumer products.

  • VP, Marketing & Business Development - SightSpeed

    Logitech

    (Public Company; LOGI; Consumer Electronics industry)

    May 2007 — March 2009 (1 year 11 months)

    SightSpeed was acquired by Logitech in October, 2008:
    http://www.engadget.com/2008/10/29/logitech-buys-sightspeed-video-chat-for-30-million-in-cash-mone/

  • Director, Marketing & Sales

    AppellationAmerica.com

    (Online Media industry)

    July 2005 — May 2007 (1 year 11 months)

    Head of marketing and sales for leading Internet wine portal. Complete oversight for creation and launch of eCommerce channel, including personnel, Winery partner relations, and online Wine Store merchandising. Oversight of all company related marketing activities, including Social Media (Wine 2.0), PR, Search Engine Optimization & Marketing (SEO, SEM), Direct Marketing (Email), Affiliate Relations, and Advertising.
    *Created and launched eCommerce channel from scratch. In less than one year, recruited over 100 winery partners from 10 states.
    *Increased site traffic 3,850% (Daily Unique Visitors). Average month-over-month increases of 40%.
    *Organized complete site redesign, including UI, navigation, and search functionality for 14,000 page site.

  • Director, Business Development

    DocuComp.com

    (Computer Software industry)

    January 2002 — July 2005 (3 years 7 months)

    Executive marketing and development role for consistently profitable, OEM Software Company.
    *Successfully engaged, negotiated and closed licensing deals from $15,000 - $150,000 with medium and large software application vendors.
    *Delivered fully developed penetration strategy into Content Management Systems (CMS) vertical market for DocuComp product (patented document comparison algorithm).

  • West Coast Dept. Head

    News Corporation (Fox Online)

    (Public Company; 10,001 or more employees; NEWS; Internet industry)

    1994 — 1999 (5 years )

    Department Head / Editorial Producer (Fox Online) Los Angeles, CA 1998-1999
    Launched West Coast division of Fox Online properties (see FoxSports.com, FoxNews.com, Fox.com & TVGen), including Broadband (see Fox Sports Broadband). Managed staff of 14 for media conglomerate.
    *Increased FoxSports.com site traffic 130% in successive quarters through localized, 'home team' campaign.
    *Positioned Fox Talent online for lucrative, branded content opportunities that included celebrities (Fox.com), and sports icons (FoxSports.com), as well as video and ad-insertion initiatives.
    *Successfully managed multiple contractors, installers & vendors during build-out of video/Internet production suite-- under budget.
    *Produced first-ever Super Bowl Halftime Show live Webcast with cable talent for Fox Sports Net.
    *Fulfilled branded content contract for partners Apple Quicktime, RoadRunner and Excite@Home.

  • AP

    Prime Sports

    (Internet industry)

    1995 — 1996 (1 year )

Eric Quanstrom (@equanstrom)’s Education

  • San Francisco State University

    MBA , Marketing , 2002 — 2005

    Activities and Societies:
    Beta Gamma Sigma, 3.9 GPA, Marketing Society

  • San Diego State University-California State University

    BA , Journalism , 1990 — 1995

    Activities and Societies:
    Sigma Nu

  • De La Salle High School

Additional Information

Eric Quanstrom (@equanstrom)’s Websites:

Eric Quanstrom (@equanstrom)’s Interests:

Marketing, Strategy, New Technology, Wine, Alternative Investments, Reading, Surfing (short & longboard), Parenting

Eric Quanstrom (@equanstrom)’s Groups:

Beta Gamma Sigma (MBA Honor Society), Sigma Nu Fraternity

  •    Executive Suite
  •    Creative COW (Communities of the World)
  •    San Francisco State University MBA Alumni
  •    eMarketing Association Network
  •    Digital Media: Video Content Distribution Experts
  •    Sigma Nu Alumni
  •    Southern California Venture Capital Community
  •    San Diego State University Alumni
  •    San Diego Marketing Professionals
  •    Wine2.0
  •    Friends of the Funnel
  •    Video Compression Experts
  •    Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
  •    Video SEO (VSEO) and Online Video Marketing
  •    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
  •    Sigma Nu Eta Kappa Chapter SDSU
  •    Call on Cue, Viral Cross Media Marketing

Eric Quanstrom (@equanstrom)’s Honors:

Voted Sigma Nu 'Man of the Year' & 'Brother of the Year'
All-WAC Academic Baseball Team (SDSU)
De La Salle High School Graduate; 2x NCS Football Title

Eric Quanstrom (@equanstrom)’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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