LinkedInQuentin Muhlert

Quentin Muhlert

Director of Marketing: Analytics & Optimization

Location
Berlin Area, Germany
Industry
Marketing and Advertising
Current
  1. ROI DNA
Previous
  1. Symantec,
  2. Pivot Point Strategies, Inc.,
  3. H-Street Media
Education
  1. University of Victoria
Recommendations3 people have recommended Quentin
Websites
500+connections

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500+connections
ROI DNA

ROI DNA

Senior Director of SEO, Analytics, & Optimization Services

– Present

View full profile

Background

Summary

I'm an online marketer, problem solver, and idea man.

I have been working with SEO, Analytics, and Optimization before they were established practices from both an in-house and agency perspective. Working with a metrics-first approach, the strategies I recommend ensure that all opportunity costs are accounted for, and that a good mix of long-term and short-term strategies are implemented.

Marketing trends can come and go but by focusing on the fundamentals of what makes a website great, and what makes for an effective acquisition strategy, I work to make sure that your business is one that both users and search engines will appreciate.

I was previously Lead Acquisition Strategist for Symantec / Norton, after holding a position as Director of Analytics for BetUS.com in the sports gaming field, and as Lead SEO Strategist for 6S Marketing in Vancouver, BC - working with such clients as 1800-Got-Junk, HSBC, and Yellowpages.ca.

I have significant experience with the following software:
-Adobe Creative Suite
-Omniture SiteCatalyst, Discover, Test&Target
-Google Analytics, Adwords, Website Optimizer
-Minitab, Excel, Access

Specialties: Organic SEO optimization, Advanced Analytics, Usability, A|B & multivariate testing, Training, Mobile Marketing, Quantitative Strategy, Apps Marketplaces, and Process Development

Experience

Senior Director of SEO, Analytics, & Optimization Services

ROI DNA
– Present (2 years 8 months)San Francisco Bay Area

Directing SEO efforts, strategy, and product development for clients large and small. Heading platform-agnostic analytics strategy and developing A|B and multivariate testing plans.

Areas of work include:
-Search Engine Optimization (SEO)
-Analytics Implementation & Optimization
-On Site Marketing Training
-Product Design
-Mobile App Marketing
-Usability and A|B Testing
-Content Strategy

Lead Acquisition Strategist

Symantec
(5 months)Mountain View

Lead acquisition strategist for non-core products as part of a newly formed internal marketing agency team formed to improve speed to market and acquisition effectiveness across brands.

I deal directly with PMs, directors, and marketing managers to ensure that product launches include the most effective customer acquisition strategies in place. I strive to break down silo barriers, build synergy, and seize cross-channel opportunities.

My efforts focus on:
-Mobile Marketplaces
-Analytics and Telemetry
-Cross Sell Opportunity
-Organic Search
-.Mobi / .com cross functionality
-Strategic Partnerships
-Something new every day

Marketing Manager (SEO)

Symantec
(1 year 5 months)Mountain View, California

Marketing Manager in charge of SEO efforts for the PC Tools group at Symantec. My job was to look for opportunities to rank better, build links, and drive traffic.

-Ownership of all SEO tasks and projects for the PC Tools group
-Developed customized SEO metrics using custom API handling
-Collaborate with global colleagues on SEO best practices and opportunities.
-Dealing with external and integrated agencies
-Developing cross-brand SEO standards and discussion groups

President & CoFounder

Pivot Point Strategies, Inc.
(2 years 7 months)Vancouver, Canada Area

Pivot Point Strategies Inc was founded to provide best-in-class Search Marketing, Usability, Web Development, and Graphic Design work to the SMB market in the Vancouver, BC area.

Director of Analytics

H-Street Media
(7 months)

Worked with Omniture SiteCatalyst and Test&Target to achieve goals, and measure results effectively.
Championed testing and analytics in a top-of-class web property, bringing about changes worth incremental revenues of tens of millions of dollars.

Lead SEO Strategist

6S Marketing
(1 year 11 months)

Lead SEO Researcher and Strategist - Conceiving and implementing SEO and Usability focused redesigns for clients, developing and refining internal processes, and speaking at industry events, among other roles.

Head Marketer and SEO

Shear Comfort Ltd.
(1 year 8 months)

e-marketing evangelist, SEO, and PPC strategist.
Conceived various strategies that increased average purchase value by 30% and decreased site bounce rates by 10%.

Assistant Audio Producer

Electronic Arts
(2 years 4 months)

Assistant Audio Producer
Salt Miner

Projects

MobileSecurity.com(Link)

Created a multi-channel experience focusing on the mobile security space. This project was specifically formulated to take over specific organic search spaces and exceeded all goals in terms of traffic and organic search rankings.

Skills

  • SEO
  • Analytics
  • Customer Acquisition
  • Mobile Marketing
  • Process Development
  • Google Analytics
  • Online Marketing
  • Organic Search
  • Online Advertising
  • Lead Generation
  • Google Adwords
  • Web Analytics
  • Process Simulation
  • Web Marketing
  • Integrated Marketing
  • Content Strategy
  • SEM
  • Omniture
  • PPC
  • Conversion Optimization
  • Digital Strategy
  • Landing Page...
  • Digital Marketing
  • Affiliate Marketing
  • Email Marketing
  • Web Development
  • Strategy
  • Mobile Applications
  • Mobile Devices
  • E-commerce
  • Usability
  • Multivariate Testing
  • Marketing Management
  • A/B testing
  • Search Advertising
  • Google Webmaster Tools
  • User Experience
  • Keyword Research
  • Interactive Marketing
  • Online Lead Generation
  • Gambling
  • Sword Fighting
  • See 27+  See less

Education

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