Qiana Mestrich

Current

Search Engine Marketing and Social Media Manager at Beliefnet/FOX Digital Media
Freelance Photographer at Qiana Mestrich Photography

Past

Production Manager at Sirius Satellite Radio
Web Content Producer at Sirius Satellite Radio
Web Content Developer at GTFM, LLC / FUBU The Collection / Y2G.com

Content Developer/Producer at GTFM, LLC

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Education

Sarah Lawrence College
Emma Willard School

Recommended

1 person has recommended Qiana

Connections

262 connections

Industry

Internet

Qiana Mestrich’s Summary

Qiana Mestrich’s Specialties:

SEO, social media, content management, web writing/blogging, photography

Qiana Mestrich’s Experience

Search Engine Marketing and Social Media Manager

Beliefnet/FOX Digital Media

(Internet industry)

May 2008 — Present (1 year 7 months)

Manage in-house search engine optimization (SEO) and social media initiatives of the largest faith and spirituality website.
Increased organic search referrals by 60%.
Research, Reporting and Analytics - Daily monitoring of search and social media trends.
Release monthly traffic reports for C-level executive and management teams.
Continuously expand knowledge of search engines, algorithm changes, webmaster guidelines and SEO strategies. Serve as evangelist for SEO compliance across all departments.
Liase with SEOs across the FOX/Newscorp network of sites for strategic and cross-promotional opportunities.
Editorial - Own standards and guidelines for writing optimal HTML page elements plus optimization of rich media like images, audio and video (Brightcove).
Provide search engine optimization training and documentation for editors, bloggers and IT staff.
Technical - Partner with tech and SEO consultants to define search spider compliant solutions for all new products, functionality and content types.
Led SEO implementation during upgrade to Digitaria's Sitecore content management system (CMS) and full site redesign.
Write requirements for SEO projects like an expanded HTML sitemap and contextual linking (internal).
Social Media - Daily management of Twitter and Facebook accounts.
Work with consultant to prep content for promotion on sites like Digg, Reddit and Stumbleupon.
Freelance Photographer

Qiana Mestrich Photography

(Photography industry)

1999 — Present (10 years )

Freelance photographer specializing in the following areas: portraits, celebrity, events and travel.
Production Manager

Sirius Satellite Radio

(Public Company; SIRI; Broadcast Media industry)

2006 — 2008 (2 years )

Responsible for production, content management and quality control of all Marketing and Editorial content on B2B/B2C website:
Management - Lead team of 3 full-time Associate Editors/Web Content Producers and seasonal interns.
Production - Maintain weekly schedule, hold production meetings and send out status emails.
Define workflow and processes for timely approvals, publishing, removal and archiving of site content via Fatwire's ContentServer CMS.
Online Marketing - Project manage contests, email campaigns, Marketing/Retail/Editorial landing pages and other Interactive Marketing initiatives.
Generate reports, analyze site traffic and promotions using Omniture's SiteCatalyst and Google Analytics.
Search Engine Optimization/Search Engine Marketing - Develop keywords/metadata and site maps; manage vendor relationship.
Liaison - Collaborate with IT team to troubleshoot issues.
Advise Producers on content strategy and development of page templates and new site functionality.
Editorial - Maintain copy decks and document content management processes for site redesigns.
Web Content Producer

Sirius Satellite Radio

(Public Company; SIRI; Broadcast Media industry)

July 2003 — July 2006 (3 years 1 month)

Update sirius.com daily and manage content of sub-brand sites like www; Write promotional copy, headlines and other editorial content.
Photograph SIRIUS talent, executives, artist visits and other company events.
Source photography via stock sites and label/agency extranets.
Own and maintain Interactive Style Guide.
Implement SEO strategy with vendor (Acronym) and creation of CMS template with IT.
Web Content Developer

GTFM, LLC / FUBU The Collection / Y2G.com

(Internet industry)

1999 — 2003 (4 years )

Key member of editorial and production team behind popular entertainment website sponsored by apparel company.
Content Developer/Producer

GTFM, LLC

(Internet industry)

January 1999 — January 2002 (3 years 1 month)

Key member of team behind popular entertainment website sponsored by apparel company:
Wrote press releases and editorial features on the arts, music, fashion, film/TV and travel.
Produced live web casts, chats and video interviews with artists/celebrities.
Updated site pages; produced HTML and text email campaigns.
Analyzed site metrics with WebTrends®.
Optimized images, uploaded products and wrote item spec copy for the official online stores of FUBU The Collection & Willie Esco sportswear lines.

Qiana Mestrich’s Education

Sarah Lawrence College

B.A. , Liberal Arts , 1995 — 1999

SMX East 2008 and 2009
Optimizing for Universal Search - Search Engine Strategies Conference & Expo, NYC 2008
Web Writing Workshop with Sree Sreenivasan (NBC's Tech Reporter) - SIRIUS Satellite Radio, NYC 2007
Photoshop Color Management - Noble Desktop, NYC 2006
Web Content Management Seminar - Gerry McGovern, 2005
Emma Willard School

1991 — 1995

Additional Information

Qiana Mestrich’s Interests:

professional networking, web analytics, SEO (search engine optimization), content management, digital asset management, content development, web usability research, photography, international travel