
Lead Designer, mint.com
San Francisco Bay Area

Lead Designer, mint.com
San Francisco Bay Area
Three-time entrepreneur with experience in business, design, advertising, and web applications. Passionate about taking business ideas from napkin scratch to working product with capabilities covering the entire spectrum: from business plan to programming.
Currently lead designer at Mint.com, primarily responsible for new feature design, and a consultant for early-stage companies in Silicon Valley.
Web applications; brand management; design; user interface and experience.
(Public Company; INTU; Computer Software industry)
November 2009 — Present (1 month)
Mint.com was acquired by Intuit on 2 November 2009.
(Privately Held; Consumer Services industry)
March 2007 — November 2009 (2 years 9 months)
Currently leading product and visual design for Mint.com, now the #1 online personal finance service. I create interfaces from idea to sketch to high fidelity design to code deliverables. I'm also responsible for many of the marketing deliverables and the creative direction for our brand image.
Since public launch in September 2007, Mint.com has won four Webby Awards, won TechCrunch 40, been twice named PC Magazine Editors' Choice, honored at the World Economic Forum in Davos; and praised by the New York Times, BusinessWeek, Fast Company, Wall Street Journal, the AP and many others.
(Privately Held; Marketing and Advertising industry)
September 2006 — March 2007 (7 months)
Sparked the interactive division of Fitting Group, Novaurora.fg, by leveraging personnel assets at both companies. Acted as technology evangelist for the challenger brand agency, advising how web interactivity could empower Fitting's client brands.
(Online Media industry)
January 2003 — March 2007 (4 years 3 months)
Drove multifunctional efforts as CEO that included design, programming, strategy, finance, and operations. Grew the print and interactive creative agency from a one-man shop, to one of Pittsburgh Magazine’s “Six Hot Ad Agencies” boasting clients such as Coldwell Banker, Sewickley Spa, Whirl Magazine, and Berner International. Licensed the Novaurora brand to Fitting Group from September 2006 to September 2007.
(Privately Held; 11-50 employees; Publishing industry)
May 2002 — January 2004 (1 year 9 months)
Third co-founder of College Prowler– a company publishing individual guidebooks for over 230 top colleges across the country. Created and implemented all facets of web strategy and technology including e-commerce and fulfillment platforms. Also responsible for the visual branding from identity to interactive.
(Sporting Goods industry)
January 2000 — December 2002 (3 years )
Lead the interactive/marketing strategy for a startup baseball products company. Duties included development of the web site, sales engine, IT systems for staff from Thailand to New York, and heavy contributions to the marketing plan. Relationship continued with Novaurora until the sale of 3N2 in 2006 to outside investors.
(Online Media industry)
January 1995 — December 2001 (7 years )
Designed and implemented web sites for a variety of clients in the early commercial days of the world wide web. Clients included the City of Saratoga Springs, political candidates, and several small businesses.
MFA , Design and Technology , 2002 — 2002
Accepted as an MFA candidate. Studied HCI, interface design, and typography before taking leave to found College Prowler and later, Novaurora.
BS , Computer Science, Mathematics , 2000 — 2002
2002 Enterprise Creation Competition Finalist, ACM Chapter President 2000-2002, Studio Arts CAS Award Winner 2001, Deans List 2000, University Scholarship 2000-2002. Coursework concentrations in industrial and theoretical mathematics, and software development.
Computer Science 1999 — 2000
Freshman year spent at Union, a small liberal arts/engineering college in Upstate NY. Placed on Dean's List for 1999-2000.
Computer Science, Electrical and Computer Engineering 1999 — 1999
Summer semester in advanced placement / early admission program.
Design, Typography, Marketing, Advertising, Brands, Politics, Soccer
University of Pittsburgh Alumni Association, SFbeta, Dealmaker Media
2009
• World Economic Forum Technology Pioneer - Mint.com
• Time Magazine Top 50 Web Sites - Mint.com
• 2 Webby Awards - Mint.com
2008
• PC Magazine Editors' Choice - Mint.com
• Time Magazine Top 50 Web Sites - Mint.com
• 2 Webby Awards - Mint.com
2007
• PC World Top 25 Most Innovative Products - Mint.com
• TechCrunch40 Best Presenting Company - Mint.com
2006
• WQED Six Hot Ad Agencies - Novaurora
2005
• Pittsburgh Business-Times Fast Tracker